💡 Why Pinterest is a weirdly good place to pitch Indonesian brands
If you’re an Aussie creator making crisp testimonial videos, you’ve probably focused your outreach on Instagram, TikTok or email. That’s logical — but you might be missing a quieter, high-intent channel: Pinterest. Brands in Indonesia (and across Southeast Asia) increasingly treat Pinterest as a discovery layer for tourism, home decor, fashion and food — categories that lean heavily on user trust and aspirational imagery. In March, a notable campaign from Wonderful Indonesia used international out‑of‑home advertising to boost sustainable tourism messaging in Europe; that kind of brand-building shows Indonesian marketers are investing in cross-border visibility, not just local feeds.
Why it matters to you: testimonial videos are trust machines. When an Indonesian brand sees a creator presenting a short, well-shot testimonial pinned to a relevant board, that content speaks directly to the discovery mindset Pinterest users have — they’re searching for inspiration and solutions. For creators in Australia, that’s a chance to offer high-quality testimonial assets that do double duty: they perform on Pinterest and can be repurposed for Instagram reels, website pages, or paid ads.
This guide walks you through a practical outreach flow: finding Indonesian brands that actually use Pinterest, localising your pitch so you don’t sound like a generic agency, outreach templates that get replies, and negotiation pointers for testimonial video briefs (usage rights, captions in Bahasa Indonesia, and payment expectations). I’ll also pull in a couple of recent industry cues — like WPP Media Indonesia’s leadership moves, which hint at increased brand investment in local media strategies (afaqs) — to show why the timing is decent for creators ready to pitch internationally. No fluff, just stuff you can action after your morning flat white.
📊 Data Snapshot: Platform outreach comparison
| 🧩 Metric | |||
|---|---|---|---|
| 👥 Monthly Active (relative index) | 60 | 100 | 30 |
| 📈 Cold outreach response rate | 8% | 12% | 6% |
| 💸 Avg cost per testimonial video (guideline AUD) | 450 | 800 | 600 |
| ⏱️ Avg time to close a deal | 14 days | 10 days | 21 days |
| 🎯 Best use case | Discovery + evergreen testimonial pins | UGC for social ads + reels | B2B brand credibility |
Pinterest tends to be lower-volume than Instagram but higher intent for discovery — it’s where people plan and bookmark ideas. Instagram often has better immediate engagement and faster deal cycles, which is why rates skew higher there. LinkedIn can work for B2B Indonesian brands (think SaaS or travel trade), but expect longer closes. Use Pinterest as a discovery-led top-of-funnel play, then follow up via email or LinkedIn to seal commercial agreements.
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💡 How to find Indonesian brands on Pinterest (step-by-step)
1) Search smart, not broad
– Use Bahasa Indonesia keywords alongside English: eg. “oleh‑oleh Bali”, “sustainable tourism Indonesia”, “batik fashion Indonesia”, “kopi specialty Indonesia”. Pins and boards using local terms are more likely run by Indonesian marketers or agencies.
2) Follow Indonesian agency trails
– Brands often pin via regional agencies or local media partners. When you see multiple pins linking to the same domain, check the site’s contact page for marketing leads. WPP Media Indonesia’s recent leadership shifts (afaqs) suggest brands are leaning on local media houses more; that’s where budgets and briefs live.
3) Use Pinterest Business filters
– Switch to business profiles when available — business accounts sometimes list the website and contact email. Also check for “Shop” tags or “Idea Pins” which show active marketing investment.
4) Cross-check socials and web presence
– If a brand’s Pinterest activity looks promising, verify with Instagram, Facebook, and a quick LinkedIn check. Brands that run international campaigns (like the Wonderful Indonesia OOH push in Europe in March) are likelier to hire creators for testimonial-style assets.
5) Save and map prospects
– Create a private Pinterest board to catalogue target brands and their content style. Note tone, common messaging (eco, family travel, home living), and potential testimonial hooks.
💬 The pitch that actually gets replies (template + local tweaks)
Subject: Quick idea — 30s testimonial video for [brand name] (AUD proposal inside)
Hi [Name],
Love what [brand name] is doing on Pinterest — your pins about [specific pin/topic] really stand out (especially the image on [link]). I’m an Aussie video creator specialising in short testimonial videos that double as Pinterest Idea Pins and Instagram Reels.
Idea in a line: a 30s testimonial featuring a real moment (unboxing / trying / tasting) + Bahasa ID captions and a short English cut for global use.
What I’ll deliver:
• 30s testimonial video (optimal crop for Pinterest + IG)
• Bahasa Indonesia caption + 2x thumbnail options
• One round of revisions
• Usage: Pinterest + social ads for 6 months (negotiable)
Estimated rate: AUD 450 (intro rate for first collab; includes captions & basic captions in Bahasa). I can draft a sample moodboard if you’re keen.
If you prefer, I can send two short samples tailored to your recent pins — takes 48 hours.
Cheers,
[Your name] — [link to portfolio / BaoLiba profile]
[contact details / WhatsApp]
Localisation tips:
– Offer Bahasa captions or a version with Bahasa voiceover — it shows respect for the audience.
– Mention Indonesian payment options if the brand prefers local transfer (many brands accept international payments but may favour local gateways).
🔧 Negotiation & legal bits (what Indonesian brands will ask)
- Usage rights: Indonesian brands often want multi-platform use. Be explicit: define geography (e.g., Indonesia + SEA vs global), duration (6 months vs perpetual), and platform types (social only vs ads included).
- Payment terms: standard is 30 days net, but local agencies sometimes pay faster. Offer an invoice and accept PayPal, Wise, or direct bank transfer (include AUD and IDR options if you can).
- Language deliverables: offering Bahasa captions or subtitles is a tangible upsell. Charge a modest fee for translation and timing.
- Local laws & claims: if your testimonial mentions health or sustainability claims, brands may request supporting evidence or a review clause.
📈 Trend signals and timing
Three real cues you can use right now:
• Local media buying is active: WPP Media Indonesia’s leadership moves (afaqs) indicate agencies are reorganising and may have fresh campaign briefs. That opens doors for new assets like testimonial videos.
• Brands investing in international image: campaigns like Wonderful Indonesia’s OOH push in Europe show certain Indonesian sectors (tourism, lifestyle) want global storytelling. That’s a direct match for Aussie creators who can produce high‑quality testimonial content.
• Visual-first planning: Pinterest remains a planning engine for travel and home categories — if you pitch assets that serve discovery (vertical, captioned, evergreen), you’re aligning with how brands want to convert pinners to buyers.
🙋 Frequently Asked Questions
❓ How do I approach Bahasa use in captions?
💬 Use simple, friendly Bahasa for captions or hire a local translator for accuracy. If you can’t, offer Bahasa subtitles and state clearly that translation is via a native speaker or paid service. Brands respect that you tried to localise.
🛠️ What’s the fastest way to prove results to a brand?
💬 Create a short sample using their product (with permission) or a mock testimonial using similar props. Include estimated reach and engagement for Pinterest pins vs Instagram reels — even small, quality samples help you move from pitch to paid gig.
🧠 Should I price lower for Indonesia vs Australia?
💬 Treat pricing pragmatically. Some Indonesian brands have smaller budgets than big Aussie clients, but others (especially tourism or FMCG) pay market rates. Offer a scaled rate: an intro price for first collab, then standard rates for recurring work.
🧩 Final thoughts — quick playbook
- Find brands via Bahasa searches and agency breadcrumbs.
- Pitch testimonial videos that are Pinterest-ready (vertical crops, thumbnails, Bahasa captions).
- Use Pinterest to open the conversation, then move to email/LinkedIn to finalise terms.
- Explicitly state usage rights and deliverables; offer localisation as an upsell.
- Keep sample reels handy — nothing converts like a concrete example.
If you want a quick checklist: discover → shortlist → send tailored pitch → sample → close with clear usage rights.
📚 Further Reading
Here are 3 recent articles that give broader context — helpful if you want to dig into platform strategies, media shifts, or creative inspiration.
🔸 “Shocking Instagram Growth Results | Switch from Twiscy to RhodBoost”
🗞️ Source: techbullion – 📅 2025-08-16
🔗 https://techbullion.com/shocking-instagram-growth-results-switch-from-twiscy-to-rhodboost/
🔸 “Shillong Emerges as the Ultimate Hill Station Destination Offering Serene Lakes, Iconic Waterfalls, and Cultural Wonders in India”
🗞️ Source: travelandtourworld – 📅 2025-08-16
🔗 https://www.travelandtourworld.com/news/article/shillong-emerges-as-the-ultimate-hill-station-destination-offering-serene-lakes-iconic-waterfalls-and-cultural-wonders-in-india/
🔸 “Jalebi Recipe : गोड, कुरकुरीत बाजारासारखी जलेबी आता घरीच बनवा; सणसमारम्भासाठी परफेक्ट डिश!”
🗞️ Source: navarashtra – 📅 2025-08-16
🔗 https://www.navarashtra.com/lifestyle/crispy-sweet-and-a-perfect-indian-sweet-jalebi-make-at-home-note-down-the-recipe-in-marathi-961143.html
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📌 Disclaimer
This article blends publicly available reporting, platform observation, and practical experience. Some figures and comparisons are illustrative guides rather than absolute market measurements — always confirm terms with the brand or agency you’re negotiating with. If in doubt, ask for a formal brief and a clear usage agreement.
