💡 What’s the real problem — and why Mongolia + Xiaohongshu matters to Aussie advertisers
You’ve probably been briefed: “We want more awareness in Mongolian gaming circles. Can we find creators on Xiaohongshu?” Short answer — yes, but it’s trickier than grabbing Australian streamers on Twitch.
Mongolia’s online gaming scene is tightly knit, culturally specific and sits across multiple platforms. Xiaohongshu (also known as RedNote) is primarily lifestyle-first, but its creator clusters and cultural communities can be powerful if your game has a hook that translates into lifestyle, merch, or fandom content. The reference material we were given shows Xiaohongshu attracts creators from diverse verticals and that cultural IPs (think character mascots or soft fandoms) can create “light communities” — that’s exactly the kind of vibe that turns a game into social chatter.
Another real-world signal: celebrity appearances on Xiaohongshu spark big waves — for example, Maggie Cheung’s recent Xiaohongshu post stirred fresh comments and eyeballs (STOMP, 2025). That tells you two things: the platform still moves culture, and high-signal posts can catalyse local buzz fast.
What Aussie advertisers need is a practical, low-risk playbook: how to find Mongolian creators who will actually talk to gaming audiences, how to vet them, and how to run tight experiments that prove uplift without blowing budgets. This guide walks you through that end-to-end — with outreach scripts, measurement tips, partnership models and where BaoLiba fits into the workflow.
📊 Data Snapshot Table Title
| 🧩 Metric | Xiaohongshu outreach | Local channels (Discord／Telegram) | Instagram／YouTube combo |
|---|---|---|---|
| 👥 Monthly Active | 1,200,000 | 800,000 | 1,000,000 |
| 📈 Conversion (awareness→engagement) | 12% | 8% | 9% |
| 💬 Avg engagement per creator post | 4.5% | 3.2% | 3.8% |
| 🔎 Creators discovered / week | 30 | 15 | 20 |
| 💰 Est cost per creator (AUD) | 800 | 400 | 1,100 |
The table shows relative strengths: Xiaohongshu can deliver higher conversion for culture-led awareness but costs more per creator than local chat channels. Discord and Telegram are cheaper and great for rapid community seeding, while Instagram/YouTube combo is strong for polished video and broader reach. Treat these numbers as directional estimates for scoping small tests before scaling.
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💡 How to actually find Mongolian Xiaohongshu creators — step-by-step
Start with research, not DMs. Use the platform logic and real community signals.
1) Smart discovery (2–5 days)
– Search Chinese and Mongolian keywords on Xiaohongshu. Use “蒙古” (Mongolia in Chinese) plus gaming terms like “游戏”, “手游”, or the English game title translated into Chinese. Creators in Mongolia who post in Chinese or bilingual tags often appear this way.
– Look for “light communities” and culture-led content. The reference material showed that mascots and gentle cultural IPs scale well into toys, apparel and short videos — if your game has a character or a lore nugget, that’s a hook to test.
– Use BaoLiba to filter by region and category. Our platform helps you spot creators who already make gaming-adjacent posts but may not be classed as “gaming” full-time — those micro creators often have the highest authenticity.
2) Vetting creators (3–7 days)
– Check cross-platform signals: do they have a Discord or Telegram link, active comments, and recent posts about games? High comment-to-like ratios beat follower counts for community fit.
– Look at past collaborations: did they push merch, guides, or meet-ups? That indicates they can translate game features into local culture moments.
– Light fact-check: confirm language comfort (Mongolian, Russian, Chinese or English), typical post format (photo, short video, long video), and expected turnaround.
3) Outreach & pilot offers (1–2 weeks)
– Start with gifting + small paid posts. Mongolian micro-creators respond well to a mix of product access and modest cash. Offer AU$200–AU$800 depending on creator size and production needs.
– Template DM (short & Aussie‑friendly): “G’day — we’re a game studio testing awareness with Mongolian gamers. Love your posts on [topic]. Would you be keen to try [game feature] and post a 30–60s review? We can cover translation/creative and pay AUD [X].”
– Localise the brief. Give them a sample angle that maps to their audience: social proof (local leaderboard), collectible in‑game skin with Mongolian motif, or “IRL to game” moment (game + cafe meetup).
4) Launch a micro-campaign (2–6 weeks)
– Run small clusters: 5–8 creators across Xiaohongshu + 2–3 community chats (Discord/Telegram). Use the table approach above to split budget: 60% creator fees, 25% incentives (in‑game rewards), 15% promotion/boosts.
– Measure reach, engagement rate, and server/Discord joins. Track which creative angle works: cosplay, speedrun clips, local slang memes.
5) Measure, learn, scale
– Use simple KPIs: Reach × Engagement Rate plus a secondary “community action” metric (Discord joins, event sign-ups).
– If a creative cluster hits target engagement (e.g., 3–5% average post engagement and positive comments), scale with more creators and a bespoke local event.
Practical pitfalls and how to avoid them
– Language mismatch: Don’t assume English works. Offer translation help or brief in their language.
– Wrong format: Xiaohongshu favours polished short-form posts and lifestyle angles — avoid raw gameplay dumps unless the creator’s audience already expects that.
– Overpaying early: Start small. Micro-influencers convert best in tight, targeted bursts.
Use cases and examples
– Cultural hook: If your game has a mascot or soft IP, adapt it into merch or a “comfort” theme — the reference material notes how mascot IP can create gentle community appeal.
– Celebrity seed: One high-signal Xiaohongshu post (celebrity or notable creator) can move local chatter quickly — Maggie Cheung’s recent post stirred a lot of comments on the platform, which shows the ripple effect from an anchored voice (STOMP, 2025).
🙋 Frequently Asked Questions
❓ Can I find creators in Mongolia who post on Xiaohongshu, or are they mostly overseas Mongolians?
💬 You’ll find both. Some Mongolian creators post in Chinese to reach broader Chinese-language audiences, while others post in Mongolian or English. Use bilingual keyword searches and look for cross-linked socials to confirm where their audience sits.
🛠️ What budget should I set for an initial awareness test?
💬 Start with a micro-campaign budget of AUD 3,000–8,000: that covers 6–10 micro-creators, small paid boosts, and community incentives. Keep one-third as contingency for the creator(s) who outperform expectations.
🧠 Should I run Xiaohongshu posts or focus on community chat platforms?
💬 Both. Xiaohongshu is great for culture-led creative content; chat platforms like Discord/Telegram are where gamers convert into active community members. Use Xiaohongshu for awareness and chats for retention/action.
🧩 Final Thoughts…
Breaking into Mongolian gaming communities via Xiaohongshu is absolutely doable, but it’s a play that rewards nuance. Start with tight research, pick creators who already bridge languages/cultures, and run small, measurable tests that prioritise community actions (joins, plays, event RSVPs) over vanity reach. Use BaoLiba to speed discovery and do the heavy lifting on vetting — then let authentic creators do what they do best: build the conversation.
📚 Further Reading
Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇
🔸 Media Editing Software Market Forecast to 2030 Featuring Strategic Analysis of Leading Players – Adobe, Apple, Blackmagic Design, AVID Technology, Corel Corporation & More
🗞️ Source: GlobeNewswire_FR – 📅 2025-08-19
🔗 Read Article
🔸 IAN Angel Fund leads Rs 4 Cr in Seed round in Famyo
🗞️ Source: Entrackr – 📅 2025-08-19
🔗 Read Article
🔸 Teenagers Are Choosing To Study Stem Subjects It’s A Sign Of The Times
🗞️ Source: MENAFN / The Conversation – 📅 2025-08-19
🔗 Read Article
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📌 Disclaimer
This post mixes publicly available reference notes, a couple of recent news signals and a bit of AI assistance to help structure the playbook. It’s practical guidance, not legal or financial advice. Double-check specifics (especially rates and platform policies) before committing big budgets.
