Finding Facebook influencers from the Netherlands for collaboration can be quite a challenge for Australian brands. Facebook is still one of the most popular social media platforms in the Netherlands, but it is no longer as widely used as it used to be. As of 2025, the Netherlands has seen a steady decline in Facebook users, according to Statista, which states that since 2018, the number of Dutch Facebook users has dropped from 8.3 million to 7.3 million in 2025.
Despite this decline, Facebook influencers are still important in the Netherlands and can provide a great value to Australian brands looking to connect with Dutch audiences. As of 2025, Facebook remains the second most used social media platform in the Netherlands, only behind YouTube, which is also important for Australian brands looking to connect with Dutch audiences.
With the help of influencer marketing platforms, Australian brands can easily find Facebook influencers from the Netherlands for collaboration. Here are three tips on how to find Dutch Facebook influencers for collaboration.
💡 Use social listening to find Dutch Facebook influencers
Social listening is a great way to find Dutch Facebook influencers for collaboration. By monitoring social media channels for mentions of your brand or industry, you can identify influential users who are already talking about your brand or industry, which is a great sign that they would be interested in collaborating with you.
There are several social listening tools available, such as Hootsuite Insights, Brandwatch, and Talkwalker, that can help you identify Dutch Facebook influencers in your industry. These tools allow you to track conversations about your brand or industry across social media channels, including Facebook, Twitter, Instagram, and others.
Once you have identified potential Dutch Facebook influencers for collaboration, you can reach out to them through Facebook Messenger or their business email address if they have one listed on their profile.
📢 Use influencer marketing platforms to find Dutch Facebook influencers
Influencer marketing platforms are one of the best ways to find Dutch Facebook influencers for collaboration. These platforms allow brands to search for influencers based on various criteria, including location, niche, and social media platform.
Some of the most popular influencer marketing platforms that can help Australian brands find Dutch Facebook influencers for collaboration include Upfluence, AspireIQ, and BaoLiba. These platforms have extensive databases of influencers from around the world, making it easy for brands to find the right influencers for their campaigns.
For Australian brands looking to find Dutch Facebook influencers for collaboration, BaoLiba is a great option. BaoLiba is a global influencer marketing platform with a large database of influencers from over 100 countries, including the Netherlands. BaoLiba’s platform allows brands to search for influencers based on various criteria, including location, niche, and social media platform, making it easy to find the right Dutch Facebook influencers for collaboration.
📊 Use hashtags to find Dutch Facebook influencers
Many Dutch Facebook influencers use hashtags to increase their visibility on the platform and reach a wider audience. By searching for hashtags relevant to your industry, you can identify Dutch Facebook influencers who are already talking about topics related to your brand and may be interested in collaborating with you.
Some popular hashtags used by Dutch Facebook influencers include #influencer, #influencermarketing, #blogger, and #socialmedia. You can combine these hashtags with industry-specific keywords to find Dutch Facebook influencers relevant to your niche.
Once you have identified potential Dutch Facebook influencers for collaboration, you can reach out to them through Facebook Messenger or their business email address if they have one listed on their profile.
❗ Be mindful of payment methods when collaborating with Dutch influencers
When collaborating with Dutch influencers, it is important to be mindful of payment methods. According to a survey conducted by influencer marketing platform, Upfluence, bank transfer is the most common payment method used by influencers in Europe, including the Netherlands.
The survey found that 50% of influencers in Europe prefer to be paid through bank transfer, followed by PayPal (29%) and credit card (21%). Therefore, when collaborating with Dutch influencers, it is advisable to use bank transfer as the primary payment method.
It is also important to ensure that all payments to Dutch influencers comply with Dutch tax regulations. According to Dutch tax law, influencers are considered self-employed and are required to pay taxes on their income. This means that Australian brands collaborating with Dutch influencers may be required to withhold taxes from payments made to influencers and remit those taxes to the Dutch tax authorities.
🔍 FAQs
What are the benefits of collaborating with Dutch Facebook influencers?
Collaborating with Dutch Facebook influencers can provide several benefits for Australian brands, including increased brand awareness, improved credibility, and higher engagement rates. Dutch Facebook influencers have established audiences that trust their opinions and recommendations, making them an effective way for brands to reach potential customers.
How do I determine the right Dutch Facebook influencer to collaborate with?
When determining the right Dutch Facebook influencer to collaborate with, it is important to consider factors such as their niche, audience demographics, engagement rates, and past collaborations. Look for influencers whose values align with your brand and who have a genuine interest in your products or services.
What should I include in my pitch to Dutch Facebook influencers?
When pitching to Dutch Facebook influencers, it is important to include key information about your brand and the collaboration opportunity. This includes your brand’s mission and values, the purpose of the collaboration, the benefits for the influencer, and any specific requirements or expectations for the collaboration.
Conclusion
Finding Dutch Facebook influencers for collaboration can be a challenge for Australian brands, but by using social listening, influencer marketing platforms, and hashtags, you can identify potential influencers who are relevant to your industry. Additionally, being mindful of payment methods and tax regulations is crucial when collaborating with Dutch influencers.
As of 2025, Facebook remains one of the most popular social media platforms in the Netherlands, making Dutch Facebook influencers an important asset for Australian brands looking to connect with Dutch audiences.
This article is based on the market environment as of April 2025, and BaoLiba will continue to update trends in Australian influencer marketing. Please follow us for more updates.
