💡 Why Australian creators should bother — and the real problem to solve
If you’re an Aussie travel creator who loves Colombia’s coffee hills, Cartagena’s walls, or Medellín’s street food — there’s real money and storytelling to be had. The tricky bit: ShareChat is primarily an Indian short-video/chat platform with unique audience behaviors and content formats, while Colombian brands mostly operate in Spanish-language ecosystems like Instagram, TikTok, and local ad channels.
So two burning questions pop up: can you actually reach Colombian brands via ShareChat, and how do you position a branded travel vlog made by an Australian creator so a Colombian marketing team says yes? This guide walks you through the realistic, street-smart route: audience mapping, platform-fit, outreach templates, pricing, performance promises, and tactical follow-ups that convert curiosity into contracts.
You’ll get practical steps, ready-to-send scripts, KPI bundles, and low-cost ways to prove you can move Colombian shoppers — even if you’re physically in Australia. Along the way I’ll call out where creators screw up (no Spanish, no cultural proof, or vague value props) and how to avoid those rookie errors.
📊 Data Snapshot: Platform reach & creator fit comparison
| 🧩 Metric | ShareChat | TikTok | |
|---|---|---|---|
| 👥 Monthly Active | 1.200.000 | 1.500.000 | 2.200.000 |
| 📈 Engagement (avg) | 6.5% | 4.2% | 7.8% |
| 🌐 Language Flex | Low (primarily Indian languages) | High (multi) | High (multi) |
| 💸 CPM Range (AUD) | 2–6 | 4–12 | 3–10 |
| 🔁 Native Storytelling | Short skit/value bites | Reels＋Stories mixes | Vertical trend-driven |
| ✅ Best for | Testing-format ideas, micro-UGC | Brand image & catalog | Viral travel moments |
The table shows ShareChat can be a lower-cost test bed with solid engagement but weaker Spanish-language fit versus Instagram and TikTok. For targeting Colombian brands, ShareChat is useful for format testing and UGC proof; Instagram/TikTok remain stronger for direct Colombian audience reach and commerce. Use ShareChat to validate creative hooks quickly, then scale on platforms with better Colombian reach.
💡 How this actually works — step-by-step plan
1) Pick the right Colombian targets
– Prioritise tourism boards, travel gear, boutique hotels, coffee brands, and experiential tour operators. They often budget for global content and value exotic perspectives. Brands selling FMCG/retail need closer local fit.
2) Audit & prep your portfolio
– Build 2–3 short reels (30–90s) showing Colombia-focused storytelling: coffee farm micro-story, hidden beach moment, local food bite. Subtitle in Spanish and English. Include performance data (views, average watch time).
3) Use ShareChat smartly, not as the main Colombian channel
– Publish the test clips on ShareChat styled to its norms (short, punchy, playful). Use them to prove format performance, not as the primary delivery to Colombian consumers.
4) Outreach sequence that converts (cold → hot)
– Step A: Warm intro via LinkedIn or brand email with one-line value prop: “Australian travel vlogger with proven short-form hooks for Colombian travel brands — I can create 3 x 60s UGC-style vlogs for product X, tested as a format on ShareChat and ready to cross-post.”
– Step B: Include a 30s private clip, a one-page KPI plan, and a small paid test offer (AUD 150–400) to lower friction.
– Step C: Follow-up after 5–7 days with a creative mock-up and performance case study from ShareChat test. If no reply, offer a 1-week paid pilot.
5) Use micro-influencer pricing logic (a win from real teaching practice)
– You don’t need giant reach. As instructor Gaudet observed, micro-influencers with four- or five-figure followings are appealing because they’re authentic and cost-effective. Offer tiered rates: small deliverable for AUD 150–500; mid-tier for AUD 500–1.500; larger campaigns priced per deliverable plus performance bonus.
6) Measurement & guarantee
– Pitch clear KPIs: VTR (view-through rate), average watch time, clicks, and a simple conversion proxy (landing page visits or promo code redemptions). Offer a small performance bonus if benchmarks are hit.
😎 MaTitie SHOW TIME
Hi, I’m MaTitie — I’ve been building creator growth playbooks across weird platforms and tested more VPNs than I care to admit. Platforms block and unblock, but good outreach never dies.
Why this matters: some brands restrict access to foreign platforms or have regional ad teams. If you can show fast experiments (like ShareChat tests) that prove creative formats, you become the low-risk way for Colombian brands to try international storytelling.
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💡 Tactical assets: outreach templates, KPIs, and a sample contract clause
Outreach email (short):
– Subject: “Quick idea for [Brand] — 3x 60s Colombia vlogs (tested format)”
– Body: “Hi [Name], I’m [You], an Australian travel creator who recently tested short UGC vlogs on ShareChat. I can create 3×60s travel vlogs highlighting [product/place], with Spanish captions and a 14-day performance report. Small paid pilot: AUD 300. Sample clip here: [private link]. Keen to chat 10–15 mins?”
Sample KPIs to propose:
– Views: 10k+ within 7 days on cross-posted platforms
– Average watch time: 20–40s on 60s video
– CTR to landing page: 1–3%
– Promo code redemptions: 50+ (if applicable)
Contract clause to protect you:
– “Usage rights: Brand may use deliverables for 12 months across owned social channels. For paid amplification or third-party use, additional fees apply.”
💡 Localization & creative tips that close deals
- Always include Spanish captions and a native-proofread snippet. Even a short sentence in Colombian Spanish shows respect and reduces confusion.
- Pitch cultural hooks: highlight local festivals, coffee terroir, beach micro-moments, or city-night food runs — pick 2 hooks per campaign.
- Offer vertical-first edits plus a 9:16 and 1:1 crop. Brands want assets for Reels, TikTok, and Stories.
- Show metrics from micro-tests. Gaudet’s point rings true: small creators can win because they’re cheaper and feel authentic.
🙋 Frequently Asked Questions
❓ How do I find Colombian brand contacts?
💬 Start with LinkedIn searches for “marketing manager Colombia” and Instagram brand pages (look for PR/marketing emails). Use trade sites and tourism boards for direct contacts. Reach out via email + DM with the same short pitch.
🛠️ Can I propose ShareChat as the main channel to a Colombian brand?
💬 You can propose it as a low-cost experiment, but be honest: ShareChat’s audience and language fit are limited for direct Colombian reach. Sell it as a format-test that proves creative hooks before scaling to Instagram/TikTok.
🧠 What’s a realistic timeline for converting a pilot into a bigger deal?
💬 Typically 4–8 weeks: 1 week to produce, 2 weeks of measurement, then negotiation. If pilot hits KPIs, many brands will expand quickly — offer a clear scale plan to get the yes.
🧩 Final Thoughts…
If you treat ShareChat like a nimble creative lab — not a magic gateway into Colombia — you’ve got a scalable path. Use ShareChat to test hooks fast, translate winners into Spanish, and then pitch Colombian brands with performance-backed proposals. Keep pricing simple, lead with small paid pilots, and don’t underestimate the persuasive power of Spanish copy that’s been proofed by a native speaker.
📚 Further Reading
🔸 5 Jobs That Didn’t Exist When You Were in School
🗞️ Source: timesnownews – 📅 2025-10-18
🔗 https://www.timesnownews.com/education/5-jobs-that-didnt-exist-when-you-were-in-school-photo-gallery-153018671
🔸 How Minimalist Packaging Is Changing the Perfume Industry
🗞️ Source: techbullion – 📅 2025-10-18
🔗 https://techbullion.com/how-minimalist-packaging-is-changing-the-perfume-industry/
🔸 Brunei in Winter: Explore Tranquil Beaches, Wildlife Safaris, and Rich Cultural Festivals
🗞️ Source: travelandtourworld – 📅 2025-10-18
🔗 https://www.travelandtourworld.com/news/article/brunei-in-winter-explore-tranquil-beaches-wildlife-safaris-and-rich-cultural-festivals/
😅 A Quick Shameless Plug (Hope You Don’t Mind)
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📌 Disclaimer
This guide mixes publicly available reporting, industry teaching insights, and practical advice. Use it as a playbook, not legal counsel. Some platform details and numbers are illustrative — always validate with the brand before signing contracts.
