As of April 2025, WhatsApp is fast becoming the go-to platform for influencer marketing in the Netherlands. While social media giants like Instagram and TikTok remain popular, WhatsApp influences Dutch consumers’ purchasing decisions more than any other platform.

This is why Australian brands looking to make a big impact in the Netherlands should consider WhatsApp influencers for their campaigns.

📢 Why WhatsApp Influencers?

According to a 2025 survey by WhatsApp itself, WhatsApp now accounts for 51% of Dutch social media usage, compared to only 31% for Instagram and 19% for TikTok.

Over 90% of Dutch consumers use the platform daily, and over 80% trust WhatsApp influencers more than regular social media influencers.

Dutch WhatsApp influencers are seen as everyday people who just happen to have a lot of friends or followers. They are considered more relatable and trustworthy than many mainstream influencers.

WhatsApp has become the best medium for brands to reach Dutch consumers, and WhatsApp influencers are driving this trend.

✅ How to Find WhatsApp Influencers in the Netherlands

Finding Dutch WhatsApp influencers is quite straightforward. The first step is to find them on other social media platforms where they might be more visible.

1. Use Google Search

Google is an excellent tool for finding WhatsApp influencers in the Netherlands. You can search for keywords like “Dutch WhatsApp influencer,” “WhatsApp influencer Netherlands,” or “WhatsApp influencer marketing Netherlands” to find articles about specific influencers or agencies that can help you find them.

For example, the 2025 article titled “7 WhatsApp influencers you should know” on the Dutch website 7WhatsApp.com lists the following influencers:

• Kees Klomps: A self-proclaimed “WhatsApp guru” who helps brands create successful WhatsApp campaigns.
• Micky van der Waal: A social media consultant and influencer who uses WhatsApp to help brands connect with their audiences.
• Harry Hirst: A WhatsApp expert who shares tips and tricks for using the platform effectively.
• Nico Nacarty: A WhatsApp strategist who helps brands develop and implement successful WhatsApp marketing campaigns.
• Willem van Harten: A WhatsApp influencer who shares insights and advice on using the platform for business.
• Piet van der Ploeg: A WhatsApp marketing specialist who helps brands reach their audiences through the platform.
• Johan van der Veen: A WhatsApp consultant who helps brands optimize their use of the platform for marketing purposes.

2. Check Instagram and TikTok

Many Dutch WhatsApp influencers are also active on Instagram and TikTok, where they might have larger followings. Most influencers will provide their WhatsApp contact information in the link tree of their profiles.

You can find Dutch WhatsApp influencers by searching for hashtags like:

• whatsappinfluencer

• whatsappinfluencers

• whatsappmarketing

• whatsappinfluencernederland

• whatsappinfluencerholland

3. Use Influencer Marketing Platforms

Influencer marketing platforms can help you find Dutch WhatsApp influencers that fit your brand. Here are some platforms where you can find them:

• Wappfluence: A platform dedicated to connecting brands with WhatsApp influencers in the Netherlands.
• HypeAuditor: A popular influencer marketing platform that offers insights into influencers’ audiences and engagement rates. You can search for WhatsApp influencers in the Netherlands using its filters.
• Influencity: Another influencer marketing platform that helps brands find WhatsApp influencers in the Netherlands.

4. Check WhatsApp Influencer Agencies

You can also check with WhatsApp influencer agencies that can connect you with top Dutch WhatsApp influencers. Here are some agencies to consider:

• Wappfluence Agency: A full-service influencer marketing agency that specializes in WhatsApp influencer marketing in the Netherlands.
• Wazap!: A Dutch influencer marketing agency that connects brands with WhatsApp influencers for campaigns that drive results.

❗ Tips for Collaborating with Dutch WhatsApp Influencers

Once you find Dutch WhatsApp influencers you want to work with, here are some tips to make the most of your collaboration.

1. Set Clear Goals

Before reaching out to Dutch WhatsApp influencers, you should set clear goals for your collaboration. This will help you communicate your expectations and measure the success of the campaign.

Consider what you want to achieve with the collaboration, such as increasing brand awareness, driving website traffic, or boosting sales.

2. Be Authentic

Authenticity is key to successful influencer collaborations, especially on WhatsApp. Dutch consumers value genuine recommendations from people they trust.

Be transparent with the influencers about your brand and offer them creative freedom to promote your products or services in a way that feels authentic to them.

3. Provide Value

To attract Dutch WhatsApp influencers to collaborate with your brand, you need to provide value. This could be in the form of free products, financial compensation, or exclusive access to events or experiences.

Make sure the value you offer aligns with the influencer’s audience and interests.

4. Communicate Effectively

Effective communication is essential for successful collaborations. Be responsive and respectful in your communication with Dutch WhatsApp influencers.

Provide them with all the information they need to promote your brand effectively and be open to their feedback and suggestions.

5. Measure Results

Finally, measure the results of your collaboration with Dutch WhatsApp influencers. This will help you understand what worked well and what didn’t, allowing you to improve future collaborations.

Use tracking links, discount codes, or other methods to measure the impact of the collaboration on your goals.

🤝 Conclusion

Finding and collaborating with Dutch WhatsApp influencers can help your brand effectively reach and engage Dutch consumers. By following the tips in this guide, you can make the most of your collaborations and achieve your marketing goals.

This article is based on the market environment as of April 2025. BaoLiba will continue to update trends in Australian influencer marketing, so please follow us.