When it comes to influencer collaboration, Taiwan Dcard influencers might be the last thing on the minds of most Australian marketers. While Google, Facebook, and Instagram are all the rage in mainland China, Taiwan is home to the hottest social media platform in the Chinese-speaking world: Dcard.
Dcard is the most popular platform among Taiwan millennials and Gen Zers, and it boasts some of the highest engagement rates among users in this demographic. Created in 2011 as a campus bulletin board for college students, it has since evolved into a highly engaging social media platform featuring forums, blogs, and influencer pages.
With Dcard influencers boasting an average of 20% engagement rates on their promotional posts, it’s only right that Australian marketers start to consider this platform when planning their influencer marketing campaigns.
📢 What is Dcard?
Dcard is a social media platform based in Taiwan and designed primarily for students and young adults. The platform has a unique format that allows users to post anonymously, making it a popular choice for discussions related to sensitive topics such as love, relationships, and sexuality.
Dcard also features a marketplace where users can buy and sell items to each other, as well as a job board for students seeking internships and part-time employment. Users can sign up for Dcard using their student ID, which is required to create an account on the platform.
Since its establishment in 2011, Dcard has become one of the most influential social media platforms among young people in Taiwan, boasting over 10 million users. The platform has become a key player in Taiwan’s digital landscape, rivaling traditional social media giants like Facebook and Instagram.
Dcard has also expanded its reach beyond Taiwan, with plans to launch in other countries.
💡 How Do Dcard Influencers Collaborate with Brands?
Dcard influencers collaborate with brands in a variety of ways, including sponsored posts, product reviews, and giveaways.
For example, a Dcard influencer might create a sponsored post featuring a brand’s product, along with a caption describing their experience using the product. They might also include a discount code for their followers to use when purchasing the product.
In addition to sponsored posts, Dcard influencers often participate in product reviews and giveaways. A Dcard influencer might receive a product from a brand in exchange for an honest review, or they might host a giveaway of the product on their page.
Dcard influencers typically have a high level of engagement with their followers, which makes them an attractive option for brands looking to reach a young and engaged audience. Many Dcard influencers have built up large followings by creating content that resonates with their audience, and they often have a loyal fanbase that trusts their recommendations.
📊 Why Collaborate with Dcard Influencers?
There are several reasons why Australian brands should consider collaborating with Dcard influencers.
- Access to the Taiwanese Market
Dcard influencers have a highly engaged audience that is primarily based in Taiwan. By collaborating with Dcard influencers, Australian brands can reach a demographic that is difficult to access through traditional advertising channels.
- High Engagement Rates
Dcard influencers have some of the highest engagement rates in the industry, with many influencers boasting rates of over 20%. This means that brands can expect a high level of interaction with their sponsored content, leading to increased brand awareness and sales.
- Authenticity and Trust
Dcard influencers are often seen as more authentic and trustworthy than traditional celebrities. This is due to the fact that many Dcard influencers are everyday people who have built up their following through hard work and dedication. As a result, their followers are more likely to trust their recommendations, leading to increased conversions for brands.
- Creative Content
Dcard influencers are known for their creative and engaging content. They often go above and beyond to create high-quality sponsored posts that resonate with their audience. This means that brands can expect their products to be showcased in a positive light, leading to increased brand awareness and sales.
❗ Things to be Cautious of
While collaborating with Dcard influencers can be highly beneficial for Australian brands, there are also some challenges that need to be considered before diving in.
- Cultural Differences
Cultural differences can pose a challenge when collaborating with Dcard influencers. What might be seen as acceptable in Australia could be considered offensive in Taiwan. It’s important for brands to do their research and understand the cultural norms of Taiwan before collaborating with Dcard influencers.
- Language Barriers
Language barriers can also pose a challenge when collaborating with Dcard influencers. While many Dcard influencers speak English, not all of them do. This can lead to miscommunication and misunderstandings, so it’s important for brands to be patient and understanding when working with Dcard influencers.
- Limited Support from Dcard
Unlike other social media platforms, Dcard does not offer any support for brands looking to collaborate with influencers. This means that brands will need to do their own research and outreach to find Dcard influencers who are open to collaboration. It can be a time-consuming process, but it’s worth it for the potential rewards.
📈 How to Find Dcard Influencers for Collaboration
Finding Dcard influencers for collaboration can be a challenge, but there are several strategies that brands can use to identify potential partners.
- Use Dcard’s Influencer Search Tool
Dcard has its own influencer search tool that allows brands to find influencers based on their interests and location. Brands can use this tool to identify Dcard influencers who are a good fit for their products or services.
- Search for Hashtags Related to Your Brand
Another way to find Dcard influencers is to search for hashtags related to your brand. For example, if you’re a skincare brand, you might search for hashtags like #skincare or #skincareroutine. This can help you identify Dcard influencers who are already talking about your products and are more likely to be open to collaboration.
- Use Social Media Listening Tools
Social media listening tools can also be used to find Dcard influencers. These tools allow brands to monitor social media conversations related to their products or services, helping them identify potential influencers for collaboration.
- Hire an Influencer Marketing Agency
If you’re short on time or resources, consider hiring an influencer marketing agency that specializes in Dcard influencers. These agencies can help you identify and collaborate with Dcard influencers who are a good fit for your brand, saving you time and effort in the process.
📊 The Future of Dcard Influencer Marketing
The future of Dcard influencer marketing looks promising, with many brands already reaping the rewards of collaborating with Dcard influencers. As more brands recognize the potential of Dcard influencers, we can expect to see even more collaborations in the future.
In addition, Dcard is continuously evolving and expanding its platform, which means that there will be even more opportunities for brands to collaborate with Dcard influencers.
As of April 2025, Dcard announced plans to expand its influencer marketing program to include more features and benefits for both brands and influencers. This includes improved tools for influencer discovery and outreach, as well as enhanced analytics and reporting features for brands.
Dcard also plans to introduce a new monetization program for influencers, allowing them to earn money from their content. This will incentivize more influencers to join the platform and participate in the influencer marketing program, leading to even more opportunities for brands to collaborate with Dcard influencers.
In Conclusion
Dcard influencers offer a unique opportunity for Australian brands to reach a highly engaged audience in Taiwan. With their high engagement rates, authenticity, and creative content, Dcard influencers are an attractive option for brands looking to increase their brand awareness and sales.
While there are some challenges associated with collaborating with Dcard influencers, these can be overcome with proper research and planning. By following the strategies outlined in this article, brands can successfully find and collaborate with Dcard influencers to achieve their marketing goals.
This article is based on the market environment as of April 2025. BaoLiba will continue to update the influencer marketing trends in Australia, so please stay tuned.
