Pinterest, the image-centric social media hub, has become a global phenomenon, with users from all corners of the planet flocking to the platform to discover ideas, get inspiration, and share their creativity. While Pinterest is popular in countries like the United States and Australia, it has also gained traction in the United Arab Emirates, with 43% of users reporting an increase in Pinterest usage over the last year.
What does this mean for Australian brands and businesses looking to collaborate with influential Pinterest users in the UAE? With a user base that skews young and female, Pinterest is the ideal social platform for brands looking to reach a female audience. And with users spending an average of 14 minutes per session on the platform, Pinterest is a high-engagement social media destination.
As of April 2025, it’s essential for Australian brands to understand how to find Pinterest influencer collaborations in the UAE that will help them reach their marketing and advertising goals.
💡 Pinterest Advertising in the UAE
In the United Arab Emirates, Pinterest advertising is a popular and effective way for brands to reach their target audience. With a user base that is primarily women aged 18 to 34, Pinterest offers a unique opportunity for brands looking to engage with this demographic.
According to a report by Pinterest, businesses in the UAE can increase their return on advertising spend by up to 10 times with Pinterest ads. This statistic highlights the effectiveness of Pinterest as an advertising platform in the region.
In addition to paid advertising, brands in the UAE can also leverage influencer collaborations on Pinterest. By partnering with influential Pinterest users in the region, brands can tap into their existing audience and increase their reach and engagement on the platform.
According to the same report, Pinterest users in the UAE are 2.4 times more likely to purchase a product after seeing it on the platform. This statistic underscores the importance of influencer collaborations on Pinterest, as these partnerships can drive real business results for brands.
👩💻 Pinterest Influencers in the UAE
Social media influencers have taken the world by storm, and the United Arab Emirates is no exception. From Dubai to Abu Dhabi, influencers have made a name for themselves in various industries, from fashion and beauty to travel and hospitality.
As of April 2025, Pinterest influencers in the UAE are becoming increasingly popular among brands looking to connect with their target audience. Here’s a list of some of the most popular Pinterest influencers in the region:
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Rania H.
With over 1.6 million monthly views on Pinterest, Rania H. is a top Pinterest influencer based in Dubai. She specializes in fashion and beauty pins, and her boards feature a variety of topics, including hairstyles, dresses, and fashion hacks. -
Mona Al Banna.
Mona Al Banna is a popular Pinterest influencer in the UAE who specializes in food pins. She has over 1.2 million monthly views on Pinterest and her boards feature a variety of culinary topics, including appetizers, desserts, and healthy meals. -
Ghalia Al-Ali.
Ghalia Al-Ali is a lifestyle and decor influencer from Abu Dhabi with over 1.5 million monthly views on Pinterest. Her boards feature a variety of topics, including interior design, DIY crafts, and home hacks. -
Mona M.
With over 1 million monthly views on Pinterest, Mona M. is a top Pinterest influencer based in Dubai. She specializes in beauty and fashion pins, and her boards feature a variety of topics, including makeup, hairstyles, and outfits. -
Dina G.
Dina G. is a travel influencer based in Dubai with over 1.1 million monthly views on Pinterest. Her boards feature a variety of travel-related topics, including travel tips, destinations, and itineraries.
📊 How to Find Pinterest Influencer Collaborations in the UAE
Brands looking to find Pinterest influencer collaborations in the United Arab Emirates can take several steps to identify and connect with the right influencers for their campaigns.
- Identify Your Target Influencers.
The first step in finding Pinterest influencers for your campaigns in the UAE is to identify your target influencers. Consider the type of influencer you want to work with, such as a micro-influencer with a smaller but highly engaged audience or a macro-influencer with a larger following.
Also, think about the niche or industry you want to focus on, such as fashion, beauty, travel, or food. By narrowing down your search criteria, you can more easily find influencers that align with your brand and marketing goals.
- Use Pinterest Search and Hashtags.
One of the best ways to find Pinterest influencers in the UAE is to use Pinterest’s search feature and hashtags. Simply enter relevant keywords or phrases in the search bar, and Pinterest will generate a list of pins, boards, and users related to your search.
For example, if you are looking for fashion influencers in Dubai, you could enter search terms like “Dubai fashion” or “fashion blogger Dubai.” This will return a list of pins and users related to fashion in Dubai, including influential Pinterest users in the region.
Hashtags are another useful tool for finding Pinterest influencers in the UAE. By adding relevant hashtags to your search, you can narrow down your results even further. For example, you could search for “#DubaiFashion” or “#FashionBloggerDubai” to find influential Pinterest users in the fashion industry in Dubai.
- Check Influencer Marketing Platforms.
Influencer marketing platforms are a great resource for finding Pinterest influencers in the UAE. These platforms connect brands with influencers and provide tools for managing influencer campaigns, including search and discovery features.
Some popular influencer marketing platforms that cater to the UAE and the wider Middle East region include:
– Basharacare
Basharacare is an influencer marketing platform specializing in the Middle East region. It offers a database of influencers across various industries and provides tools for searching and filtering influencers based on criteria like location, niche, and audience demographics.
– Nabbesh
Nabbesh is a freelance marketplace that also offers influencer marketing services in the UAE and the Middle East. Brands can connect with influencers across various industries, including fashion, beauty, and travel.
– Influencer Marketing Hub
Influencer Marketing Hub is a leading resource for influencer marketing information and tools. It offers a database of influencer marketing platforms and agencies, as well as articles and guides on how to find and work with influencers across various social media platforms, including Pinterest.
- Reach Out to Influencers Directly.
Once you have identified potential Pinterest influencers in the UAE for your campaigns, the next step is to reach out to them directly. Many influencers include their contact information on their Pinterest profile or website, making it easy for brands to connect with them.
When reaching out to influencers, be sure to personalize your message and explain why you want to work with them. Highlight any relevant experience or expertise you have in influencer marketing and discuss how a collaboration could benefit both parties.
- Work with an Influencer Marketing Agency.
If you prefer to leave the heavy lifting to the experts, consider working with an influencer marketing agency that specializes in Pinterest influencer collaborations in the UAE. These agencies have established relationships with influencers in the region and can help you find the right influencers for your campaigns.
Some influencer marketing agencies that cater to the UAE and the wider Middle East region include:
– Digital Marketing Dubai
Digital Marketing Dubai is a full-service digital marketing agency that offers influencer marketing services in the UAE. They have a network of influencers across various industries and can help brands connect with Pinterest influencers for collaborations.
– UAE Internet Marketing
UAE Internet Marketing is a leading digital marketing agency in the UAE that offers influencer marketing services. Their team can help brands find and work with Pinterest influencers in the region to achieve their marketing goals.
- Monitor and Measure Results.
After launching your Pinterest influencer collaboration campaign in the UAE, be sure to monitor and measure the results. Use Pinterest analytics and tracking tools to assess the performance of your campaign and make data-driven decisions for future campaigns.
Some key metrics to track include:
– Engagement rate: Measure the engagement rate of your influencer pins, including likes, comments, and repins. This will give you an idea of how well your content is resonating with Pinterest users.
– Traffic: Track the traffic generated by your influencer pins to your website or landing page. This will help you determine the effectiveness of your campaign in driving conversions.
– Return on investment (ROI): Calculate the ROI of your influencer collaboration campaign by comparing the costs of the campaign to the revenue generated. This will help you assess the overall success of your campaign and inform future marketing strategies.
📊 Conclusion
Finding Pinterest influencer collaborations in the United Arab Emirates requires a strategic approach that includes identifying your target influencers, using Pinterest search and hashtags, checking influencer marketing platforms, reaching out to influencers directly, and working with an influencer marketing agency if needed.
By following these steps, Australian brands can successfully connect with influential Pinterest users in the UAE and achieve their marketing and advertising goals.
This article is based on the market environment as of April 2025, and BaoLiba will continue to update the trends in Australian influencer marketing, so please stay tuned.
