How to Find LINE Influencer Collaborations in Taiwan

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As of April 2025, Taiwanese influencer marketing will be a major trend in Australia, with LINE influencers leading the charge. LINE is the dominant messaging app in Taiwan, with 93% of the population using it daily.

So how do you find LINE influencers for your marketing campaign in Australia?

Finding LINE Influencers in Taiwan

With Taiwan being the largest market for LINE outside Japan, LINE influencers are essential to your influencer marketing strategy for the Taiwan market.

There are two methods brands can use to find influencers on LINE: manual searching and using influencer marketing platforms.

Manual Searching for LINE Influencers

Finding influencers on LINE involves looking for their official LINE accounts.

  1. Search for LINE Influencers on Google: Google is a good starting point for finding LINE influencers. Use keywords like “LINE influencers in Taiwan” or “Taiwan LINE influencers who accept collaborations” to find articles that list influencers by their niches.

  2. Search for LINE Influencers on Social Media: Influencers usually have multiple social media accounts. Popular platforms to find influencers include Instagram, TikTok, and YouTube. Check their bios for their official LINE account QR codes or links.

  3. Search for LINE Influencers on Websites: Some influencers have their own websites where they list their social media accounts. Search for “influencer marketing in Taiwan” or “LINE influencer marketing in Taiwan” on Google to find websites that list influencers.

Using Influencer Marketing Platforms

Using influencer marketing platforms can help you save time and ensure you find the right LINE influencers for your campaign. Here are some of the top influencer marketing platforms you can use to find LINE influencers in Taiwan.

  1. BaoLiba: As a top global influencer marketing platform, BaoLiba connects brands with influencers in over 100 countries, including Taiwan. They specialize in cross-border influencer marketing with a focus on social media platforms popular in Asia, including LINE.

  2. HypeAuditor: HypeAuditor is an influencer marketing platform that uses AI to analyze influencers across multiple platforms. They offer detailed reports on influencer engagement and audience demographics. While they do not have a specific influencer database for LINE, they can help you evaluate influencers on other platforms.

  3. Influencity: Influencity is an influencer marketing platform that offers a comprehensive database of influencers across various social media platforms. While they do not have a specific database for LINE influencers, they can help you find influencers in your niche and analyze their performance.

📊 Taiwan Influencer Marketing Trends

As of April 2025, influencer marketing in Taiwan will be a major trend for Australian brands targeting the Taiwan market.

Taiwanese Customers Prefer LINE Influencers

According to a survey by LINE Taiwan, 64% of respondents in Taiwan said they would trust a brand more if it collaborated with LINE influencers.

Compared to other social media platforms, LINE is considered more private and personal. Taiwanese users tend to have closer relationships with their LINE contacts, making LINE influencers more trustworthy than influencers on public platforms like Instagram or TikTok.

LINE Influencers Are Popular

LINE influencers are a growing trend in Taiwan. According to a report by BusinessNext, the number of LINE influencers has grown 15 times since 2021.

There are currently over 30,000 verified business accounts on LINE. This includes 9,000 accounts owned by influencers and celebrities.

LINE Is the Most Popular Platform for Influencer Marketing

According to a report by the Marketing Communications Association, LINE is the most popular platform for influencer marketing in Taiwan. Over 70% of brands surveyed said they planned to work with LINE influencers in 2025.

Compared to other platforms, LINE is cheaper and easier to use. Brands can create official LINE accounts for free and use the platform to reach their target audience directly.

💰 How Much Do LINE Influencers Cost?

As of April 2025, the cost of working with LINE influencers in Taiwan is relatively low compared to other popular platforms.

LINE Influencer Pricing Models

LINE influencers typically charge based on three pricing models: fixed fees, performance-based pricing, or a combination of both.

  1. Fixed Fees: Many LINE influencers charge a fixed fee for their services. This fee can vary depending on the influencer’s reach, engagement, and niche. On average, LINE influencers charge between $100 to $1,000 USD per post, depending on their size and audience.

  2. Performance-Based Pricing: Some LINE influencers charge based on their performance. For example, they may charge a lower fee upfront and then earn a commission based on sales generated from their posts. This model can be beneficial for brands as it aligns the influencer’s interests with the brand’s goals.

  3. Combination of Fixed Fees and Performance-Based Pricing: Many LINE influencers use a combination of fixed fees and performance-based pricing. For example, they may charge a fixed fee for creating content and then earn a commission based on sales generated from their posts.

LINE Influencer Marketing Budgets

According to a survey by the Marketing Communications Association, 80% of brands in Taiwan spent less than $10,000 USD on influencer marketing campaigns in 2023.

Of the brands surveyed, 60% said they planned to increase their influencer marketing budgets in 2025.

📢 Risks of Working with LINE Influencers

While there are many benefits to working with LINE influencers, there are also risks involved. Here are some potential risks to be aware of.

LINE Influencers Can Be Unprofessional

While many LINE influencers are professionals who take their work seriously, some may not be as reliable. They may miss deadlines, create low-quality content, or fail to deliver on their promises.

Line Influencers Can Be Scammers

LINE influencers can be scammers. They may ask for payment upfront and then fail to deliver on their promises. To avoid scams, always use a reputable influencer marketing platform like BaoLiba or Influencity to find and hire LINE influencers.

LINE Influencers May Not Deliver Results

While many LINE influencers can deliver results, some may not perform as expected. It’s important to set clear expectations and goals with the influencer before starting the collaboration. Use tracking links or promo codes to measure the influencer’s performance and ensure they deliver the desired results.

As of April 2025, BaoLiba will continue to monitor influencer marketing trends in Taiwan and help Australian brands successfully reach the Taiwan market.

This article is based on the market environment as of April 2025, and BaoLiba will continue to update Australian influencer marketing trends. Please stay tuned for more updates.

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