If you’re an Aussie advertiser or content creator looking to tap into Vietnam’s Telegram influencer scene, buckle up. This isn’t your usual Instagram or TikTok gig—Telegram in Vietnam is a beast of its own. As of May 2025, Vietnam’s Telegram ecosystem is booming with niche communities, and Aussies can totally cash in. But how do you find the right influencers, manage collabs, and pay them without getting tangled? Let’s break down the real-deal, no fluff.
📢 Marketing Trends in Australia and Vietnam Telegram Influencer Scene
In 2025, Australian marketers are increasingly eyeing Southeast Asia for fresh audiences, and Vietnam is a hotspot thanks to its young, tech-savvy crowd. Telegram, unlike the more saturated Facebook or Instagram, offers direct access to engaged groups and channels, especially in Vietnam where messaging apps are king.
Unlike Australia where payments usually flow through PayPal or credit cards in AUD, Vietnamese influencers often prefer local-friendly options like bank transfers (VND), or international wallets like Payoneer. Understanding these payment nuances is key for smooth collaborations.
Brands like Koala Mattress and Aesop have started experimenting with Asian markets, including Vietnam, by leveraging micro-influencers on Telegram for product launches and promos. Aussie service providers such as Fluent Social and The Influencer Agency are also expanding their reach by connecting clients with Vietnam Telegram influencers, blending local Aussie compliance with Vietnamese digital culture.
💡 How to Find Vietnam Telegram Influencers for Collaboration
1. Understand Telegram’s Unique Landscape in Vietnam
Telegram isn’t just a chat app here; it’s a content ecosystem with channels, groups, and bots. Influencers often run large channels with thousands of subscribers discussing everything from crypto to fashion. Unlike Instagram, where followers are public and easy to verify, Telegram numbers can be inflated by bots. So, vetting influencers means joining their channels, checking engagement rates, and even chatting directly.
2. Use Local Vietnamese Influencer Platforms and Directories
There are platforms like VNInfluencer and Backlink.vn that list Telegram influencers by niche and follower size. These platforms sometimes offer campaign management tools too. Aussie advertisers can leverage these to filter influencers who match their brand voice and product market.
3. Tap into Aussie-Vietnamese Networks
Australia has a strong Vietnamese community, especially in Melbourne and Sydney. Aussie brands can collaborate with Vietnamese Australian content creators who have Telegram channels or connections in Vietnam. This dual presence smooths over cultural and language gaps.
4. Collaborate Through Aussie Agencies with Vietnam Reach
Some Aussie digital marketing agencies specialize in cross-border campaigns. Agencies like Digital Crew Australia help Aussie brands navigate Vietnamese social media, including Telegram, handling everything from influencer scouting to contracts and payments.
📊 Common Payment Methods and Legal Considerations
Payments usually happen in Vietnamese Dong (VND), but Australian Dollars (AUD) can work if the influencer accepts international transfers. Payoneer and Wise (formerly TransferWise) are popular and reliable for cross-border payments. Avoid cash or unclear payment methods to stay compliant with Australian tax laws.
Also, keep Aussie regulations in mind—disclosure rules by ACCC apply even when dealing with overseas influencers. Make sure your Vietnam Telegram partners are briefed on hashtag #ad or #sponsored requirements to avoid headaches.
❗ Risks and Red Flags to Watch Out For
- Fake Followers: Telegram channels can be packed with bots. Always ask for engagement metrics (comments, active users).
- Language Barriers: Clear communication is crucial. Use translators or bilingual coordinators.
- Payment Scams: Use trusted payment platforms and contractual agreements.
- Cultural Missteps: Vietnamese audiences are sensitive to cultural nuances; avoid generic Aussie content dumps.
People Also Ask
How do I verify a Vietnam Telegram influencer’s authenticity?
Join their Telegram channel, observe engagement (comments, replies), and request analytics screenshots. Cross-check with influencer marketing platforms focused on Vietnam.
What payment methods work best for Vietnam influencer collaborations from Australia?
International wallets like Payoneer or Wise are preferred. Bank transfers in VND or AUD work too, but avoid cash or untraceable payments.
Can Australian laws impact collaborations with Vietnam Telegram influencers?
Yes, Aussie advertising standards and tax regulations still apply. Ensure proper disclosure and keep records of payments for taxation.
Final Thoughts
Finding Vietnam Telegram influencers for collaboration from Australia is both an art and a science. You gotta dig into local platforms, understand Telegram’s unique vibe, and navigate payment and legal frameworks smartly. Aussie advertisers and creators who nail this will find a goldmine of engaged, niche audiences.
BaoLiba will keep updating Australia’s influencer marketing trends, so stay tuned!
