Looking to tap into Vietnam’s Facebook influencer scene from Australia? You’re in the right spot. Whether you’re an Aussie brand wanting to launch a campaign or an influencer agency hunting for fresh talent, this guide breaks down how to find and work with Vietnam Facebook influencers the Aussie way—practical, no-fluff, and straight to the point.
As of May 2025, brands in Australia are increasingly eyeing Vietnam’s booming Facebook market. The platform remains king in Vietnam with over 70 million users, making it a goldmine for Aussie advertisers hungry for authentic engagement and ROI.
📢 Australia Meets Vietnam Facebook Influencer Collaboration
Vietnam’s Facebook landscape is unique—local influencers here command massive trust and engagement. For Australian marketers, understanding the nitty-gritty of how to find and collaborate with these influencers can make or break your campaign.
First, why Vietnam? Besides the sheer user base, Vietnam’s Facebook users are highly active, and local influencers often have engaged communities that bigger global influencers can’t match. For Aussie brands, this means a better bang for your buck and authentic content that resonates.
💡 How to Find Vietnam Facebook Influencers
1. Use Local Influencer Platforms and Marketplaces
Platforms like BaoLiba (our own global influencer hub) have dedicated Vietnam influencer databases. BaoLiba lets you filter influencers by niche, follower count, engagement rate, and location—all essential for a laser-targeted campaign.
Don’t overlook Vietnam-specific platforms like Kolsquare or SocialBeat, which focus on local creators and often understand Vietnam’s social media culture better than generic global tools.
2. Facebook’s Creator Studio and Search Functions
Dive into Facebook’s Creator Studio or use Facebook’s native search to find influencers by hashtags, pages, or groups relevant to your industry. For example, searching through hashtags like #VietnamFoodie or #VietnamTravel can lead you to micro-influencers with high engagement but affordable rates.
3. Tap Into Aussie Agencies With Vietnam Connections
Some Australian agencies specialize in Southeast Asia influencer marketing. Agencies like The Influencer Agency (TIA) in Sydney or The Social Co. have Vietnam market expertise and can connect your brand with vetted Facebook influencers.
4. Leverage Vietnamese Facebook Groups and Communities
Vietnamese Facebook groups are goldmines for networking. Join groups related to your industry or influencer marketing and engage authentically. Aussies can find local collaborators or even spot rising stars early this way.
📊 Payment and Legal Considerations for Aussie Brands
When working across borders, payment and legal issues can get tricky. Here’s what Aussie advertisers need to know:
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Payment Methods: Most Vietnam influencers expect payment in USD or VND (Vietnamese Dong). Using PayPal, Wise (TransferWise), or direct bank transfers is common. Aussie dollars (AUD) conversions should be transparent to avoid confusion.
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Contracts & Compliance: Aussie brands must comply with Australian Consumer Law, including clear disclosure of sponsored content. Ensure Vietnamese influencers understand and agree to these requirements. Written contracts in English and Vietnamese (if possible) protect both parties.
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Tax & GST: Depending on your arrangement, GST issues may arise. Always consult a tax advisor to ensure compliance when paying overseas influencers.
❗ Cultural and Communication Tips
Vietnamese culture values respect and relationship-building. When reaching out:
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Be polite and professional but friendly.
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Avoid overly pushy sales language.
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Use local language greetings or enlist a Vietnamese-speaking team member to bridge gaps.
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Time zones: Vietnam is 4 hours behind Sydney (AEST), so schedule communications accordingly.
📢 Examples from the Aussie Market
Take Koala, a well-known Aussie eco-friendly brand. They tapped Vietnamese Facebook influencers for their Southeast Asia expansion, focusing on eco-conscious moms and young adults. By collaborating with micro-influencers who shared authentic stories, Koala saw a 30% increase in brand awareness in Vietnam within 3 months.
Another example is The Social Co., which managed campaigns for Aussie tourism companies promoting Vietnam travel packages. Their Vietnam Facebook influencer partnerships brought real engagement by showcasing local experiences through trusted voices.
### People Also Ask
How can Australian brands verify Vietnam Facebook influencers?
Look for engagement authenticity — check comments, shares, and follower quality. Use platforms like BaoLiba for verified profiles or request media kits and past collaboration results.
What payment methods do Vietnam Facebook influencers prefer?
Most prefer PayPal, Wise, or direct bank transfers. Payments in USD or VND are standard, while Aussie dollars require currency conversion.
Are there legal risks in collaborating with Vietnam influencers from Australia?
Yes. Ensure contracts cover content guidelines, disclosure rules under Australian law, and payment terms. Consult legal experts to avoid GST and tax pitfalls.
💡 Final Words
Finding and collaborating with Vietnam Facebook influencers from Australia is no rocket science but requires local know-how, clear communication, and smart tools. Use platforms like BaoLiba and Aussie agencies with Vietnam expertise to cut through the noise and get deals done fast.
BaoLiba will keep updating Australia’s influencer marketing trends, so stay tuned and follow us for the latest insights and hands-on tips. Let’s make your next Vietnam Facebook campaign a smooth win!
