If you’re an Aussie advertiser or content creator looking to tap into the US market via Snapchat influencers, you’re in the right spot. Finding the right Snapchat influencer for collaboration in the United States can feel like walking into a maze blindfolded, especially when you’re managing it from Australia. But with the right approach, some insider tips, and a solid understanding of local and US market quirks, you can nail it.
As of May 2025, Australia’s influencer marketing scene is booming, with brands increasingly looking beyond their borders. Snapchat, though often overshadowed by Instagram or TikTok here, holds serious power in the US, especially among Gen Z and millennials. So, let’s break down how you can find and work with US Snapchat influencers effectively, keeping Aussie realities in mind.
📢 Understanding the Snapchat Landscape in the United States
Snapchat in the United States is a beast of its own. Unlike Australia, where Instagram and TikTok dominate, Snapchat boasts over 90 million daily active users in the US, making it a prime stage for influencer marketing. The platform’s ephemeral content style, AR filters, and engaging Stories format create unique collaboration opportunities.
US Snapchat influencers range from micro to mega stars, with niches from lifestyle and fashion to tech and gaming. For Aussie advertisers, this market is gold — but you need to know how to navigate it.
💡 How to Find US Snapchat Influencers from Australia
1. Use Global Influencer Platforms with Local Support
Platforms like BaoLiba, which specialize in global influencer marketing, are your best friends. BaoLiba offers access to vetted Snapchat influencers across the United States and supports Australian advertisers with localised payment options (AUD) and compliance checks.
Other platforms include Upfluence and AspireIQ, but BaoLiba’s global reach and localised tools give it a leg up for Aussie campaigns.
2. Search via Snapchat’s Creator Marketplace and Social Listening Tools
Snapchat’s Creator Marketplace launched to help brands connect directly with influencers. While it mostly targets US-based advertisers, Aussie marketers can still apply and leverage it to find verified creators.
Pair this with social listening tools like Brandwatch or Hootsuite to track emerging Snapchat influencers in specific US niches relevant to your brand.
3. Tap into US-Based Influencer Agencies
Some agencies specialise in Snapchat talent representation within the US. Agencies like The Influencer Marketing Factory or Viral Nation can broker collaborations, handle contracts, and ensure smooth communication, which is crucial when operating across time zones.
4. Leverage Cross-Platform Influencer Discovery
Many Snapchat influencers also have footprints on TikTok or Instagram. Aussie brands can use these platforms to scout potential Snapchat talent, then reach out to them directly or through their managers.
📊 Aussie Realities: Payments, Legal, and Culture
Payments
From Australia, paying US influencers typically involves currency exchange from AUD to USD. Most platforms, including BaoLiba, streamline this with transparent fees and secure payment gateways like PayPal or direct bank transfers.
Legal & Compliance
Australia’s ACCC guidelines require full disclosure of influencer partnerships. When working with US influencers, ensure they follow their own FTC rules on transparency. Draft clear contracts outlining content rights, timelines, and payment terms. Local legal advice can save headaches later.
Cultural Nuances
US Snapchat influencers often create fast-paced, witty content with slang and cultural references specific to their audience. Aussie advertisers should respect this style rather than imposing a localised tone that may feel off. However, ensure messaging aligns with your brand values and local Aussie market preferences.
❗ Risks and Pitfalls to Watch Out For
- Ghost Influencers: Some Snapchat accounts inflate followers artificially. Use platforms that verify influencer authenticity to avoid wasting budget.
- Content Control: Snapchat content disappears quickly, so ensure you have clear agreements on content ownership and usage rights.
- Time Zone Challenges: US influencers are mostly on GMT-5 to GMT-8, which means scheduling and prompt communication require flexibility from Aussie marketers.
People Also Ask
How can Australian brands collaborate with US Snapchat influencers?
Start by using influencer marketing platforms like BaoLiba to search for Snapchat creators in the US. Ensure you understand payment logistics, legal requirements, and cultural differences for smooth collaboration.
What payment methods work best for US influencer collaborations from Australia?
Most US influencers accept PayPal and direct bank transfers in USD. Platforms like BaoLiba facilitate payments in AUD with minimal fees, making it easier for Australian advertisers.
Are US Snapchat influencers effective for Australian market campaigns?
Yes, especially for brands looking to expand internationally or target US-born Aussies. Snapchat’s US audience is highly engaged, and collaborations can boost brand awareness quickly when executed well.
Final Thoughts
Finding the right Snapchat influencer in the United States from Australia isn’t rocket science, but it demands a pragmatic, hands-on approach. Use trusted platforms like BaoLiba to tap into vetted influencer pools, respect cross-cultural nuances, and keep legal and payment matters tight.
BaoLiba will keep updating Australia’s influencer marketing trends, so stay tuned and follow us for the latest insights to keep your campaigns ahead of the curve.
