If you’re an Aussie brand or marketer looking to tap into China’s massive Tencent Video scene, you’re in the right spot. Collaborating with Tencent Video influencers can open doors to one of the world’s biggest digital audiences, but it’s not as simple as sliding into DMs. You gotta know the local playbook, payment logistics, legal stuff, and how Aussies usually roll with influencer collabs.
In this piece, I’ll break down how Australian advertisers or creators can find and work with China Tencent Video influencers in 2025. We’ll cover everything from platform nuances and payment methods (think AUD vs RMB) to cultural and legal points that’ll save you headaches. Plus, I’ll toss in some real-world Aussie examples and fresh data to keep it legit.
📢 Marketing Landscape in Australia Meets Tencent Video
As of May 2025, Australia’s marketing game is evolving fast. Aussie brands are no longer just focusing on local platforms like Instagram, TikTok Australia, or YouTube but looking at cross-border partnerships to scale. With China’s Tencent Video boasting over 120 million daily active users, it’s a goldmine for brands wanting exposure in China through influencer collabs.
Tencent Video influencers create everything from drama series promos to product placements and livestreams. For Aussie advertisers, this means you’re not just buying ads—you’re entering a storytelling ecosystem where influencers are kingmakers.
💡 How Aussie Marketers Can Find Tencent Video Influencers
Step 1: Understand Who’s Who on Tencent Video
Tencent Video influencers range from mega celebs to niche content creators in fashion, tech, or gaming. Unlike Aussie influencers who are comfortable with direct outreach on Instagram or LinkedIn, China’s influencer ecosystem is more structured. Many influencers work with agencies or platforms that act as gatekeepers.
Step 2: Use Local Aussie Agencies with China Expertise
Aussie brands often hit a wall trying to contact Tencent Video influencers directly. That’s where agencies like Jellyfish Australia or Firefly Communications come in. These firms know the Chinese digital landscape and have contacts with Tencent Video KOLs (key opinion leaders).
For example, a Melbourne-based skincare brand partnered with Jellyfish to connect with beauty influencers on Tencent Video, resulting in a 30% sales bump within three months.
Step 3: Leverage Platforms Like BaoLiba
Platforms like BaoLiba specialize in global influencer marketing, offering a bridge between Aussie advertisers and Chinese influencers on Tencent Video. BaoLiba’s deep database lets you filter influencers by niche, follower count, and engagement rate, plus handle payments in AUD, avoiding forex hassles.
📊 Payment and Contract Nuances for Aussie Advertisers
Payment Options
Australian dollars (AUD) and Chinese RMB are obviously different beasts. Most Tencent Video influencers expect payments in RMB via Alipay or WeChat Pay. Aussie brands should either:
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Use BaoLiba or similar platforms that handle currency exchange and payment execution
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Partner with agencies experienced in cross-border transactions
Direct bank transfers often trigger high fees and delays. Using local payment intermediaries smooths the whole process.
Contract and Legal Considerations
Australia’s privacy laws and advertising standards differ from China’s. Make sure your contracts:
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Define content usage rights clearly (Tencent Video content may have strict IP rules)
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Comply with Australia’s ACCC guidelines on influencer disclosures
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Consider GDPR-like data protections if you’re collecting user data through campaigns
Working with legal advisors familiar with China-Australia trade laws is a smart move.
📢 Aussie Influencer Collaboration Models with Tencent Video KOLs
In Australia, influencer collabs usually happen as:
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Sponsored posts: Aussie brands pay for product placement or shoutouts in Tencent Video influencer content
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Co-created content: Brands and influencers design content together, like mini-series or tutorials
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Affiliate marketing: Influencers share trackable links or codes, earning commissions on sales
Tencent Video influencers often prefer longer-term partnerships to build authentic audience trust, unlike the quick one-off deals common in Australia.
❗ Risks and Challenges to Watch
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Language barrier: Even if you speak Mandarin, nuances matter. Use professional translators for contracts and communication.
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Cultural fit: Aussie humor or values may not translate well. Tailor your message to Chinese audiences.
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Platform restrictions: Tencent Video has strict content rules; non-compliant content risks deletion.
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Time zones: Coordinating with China (CST) from Sydney (AEST) means overlapping work hours can be tight.
People Also Ask
How do Australian brands pay Tencent Video influencers?
Most Aussie brands use platforms like BaoLiba or agencies that handle cross-border payments via Alipay or WeChat Pay. Direct AUD to RMB transfers are rare due to fees and delays.
Can Australian influencers appear on Tencent Video?
Yes, but they often collaborate with Chinese agencies or join co-productions to meet content and cultural standards. BaoLiba is a good place to find such cross-border collaboration opportunities.
What are the legal requirements for influencer marketing between Australia and China?
Contracts must comply with Australian advertising laws, including disclosure requirements, plus respect Chinese IP and platform rules. Use bilingual contracts and consult legal experts familiar with both markets.
Final Thoughts
Finding and collaborating with Tencent Video influencers from Australia in 2025 isn’t rocket science but it’s definitely a strategic game. Know your local market, partner with experienced agencies, leverage platforms like BaoLiba, and respect cultural and legal differences. This approach will help Aussie brands punch above their weight and win in China’s digital arena.
BaoLiba will continue to update Australia’s influencer marketing trends, so stay tuned and follow us for the latest insights and real-deal tactics.
