If you’re an Aussie advertiser or content creator keen on tapping into China’s booming social media scene, you might be scratching your head about Snapchat. Yeah, Snapchat ain’t the go-to platform in China — that’s WeChat, Douyin, Xiaohongshu, and the likes. But here’s the kicker: many Chinese influencers are actually killing it on Snapchat for their international followers. This opens a juicy opportunity for Aussie brands wanting to connect with Chinese audiences overseas or those who want to ride the wave of cross-border influencer marketing.
As of May 2025, the marketing landscape in Australia is buzzing with demand for authentic global collabs. Aussie brands are looking for influencers who bring local flair but also a foot in the door of major foreign markets like China. So, if you want to unlock the China market via Snapchat, I’m dropping the top 10 Snapchat influencers from China you should keep on your radar. No fluff, just straight-up real talk with SEO smarts — because I know you want that natural Google juice without sounding like a robot.
📢 Why Snapchat and China is a Hot Collab Spot for Aussies
Snapchat is a bit of a unicorn in China — officially blocked there, but Chinese influencers use it to reach global audiences, especially in Australia, the US, and Europe. For Aussie brands, this means partnering with Chinese Snapchat creators can boost brand awareness outside China but with that authentic Chinese cultural touch. Plus, with the Aussie dollar’s steady strength against the RMB, you’ve got good leverage in negotiations and payment terms, usually handled via international platforms like PayPal or Wise.
The collaboration style in Australia is pretty chill but professional. Brands value transparency and results-driven partnerships. Aussie brands like Vegemite, Skechers Australia, and local Aussie travel agencies have started dabbling in influencer marketing with Asia-Pacific creators to diversify their audience base.
💡 The Top 10 Snapchat Influencers from China to Watch in 2025
Here’s the lowdown on who’s hot on Snapchat from China right now — these folks have solid followings, killer engagement, and know how to drive sales or brand hype. I’ve picked a mix of niches, from lifestyle and gaming to fashion and tech, so you can find your perfect match.
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Li Wei (@liwei_snapch)
Lifestyle guru with a massive overseas Chinese audience. She’s worked with Aussie brands selling skincare and wellness products. Her snaps feel personal, which Aussie brands love. -
Xiao Chen (@xiaochen_snap)
Tech reviewer and gamer. If your brand is into gaming or gadgets, Xiao Chen’s audience is young, tech-savvy, and super engaged. -
Ming Zhao (@mingzhao_snap)
Fashion influencer known for mixing Eastern and Western styles. Great for Aussie fashion labels wanting to enter Chinese millennial markets abroad. -
Jing Hua (@jinghua_snap)
Travel content creator showcasing hidden spots in Australia and Asia. Partnering with Jing Hua is perfect if you sell tourism or outdoor gear. -
Yue Lin (@yuelin_snap)
Foodie and chef sharing recipes that blend Chinese and Aussie flavours. Great for F&B brands or kitchenware. -
Kai Zhang (@kaizhang_snap)
Fitness coach with a global Chinese-speaking following. If you’re in health or sports goods, Kai is your guy. -
Fen Fang (@fenfang_snap)
Beauty and makeup expert, regularly collaborating with skincare brands from Australia and beyond. -
Tian Yu (@tianyu_snap)
Comedy and lifestyle influencer with a knack for viral clips — perfect for brands wanting to leverage humour in campaigns. -
Qian Li (@qianli_snap)
Eco-conscious creator focusing on sustainability. Ideal for Aussie brands with green credentials. -
Bo Xu (@boxu_snap)
Entrepreneurial content creator sharing biz tips and product reviews — a smart pick if your brand targets young professionals.
📊 People Also Ask
How can Aussie brands work with Snapchat influencers from China?
Start by reaching out via influencer marketing platforms like BaoLiba or directly through their management. Aussie brands typically negotiate contracts in AUD, often using PayPal or Wise for payments. Clear deliverables and KPIs are a must.
Is Snapchat popular in China for influencer marketing?
Snapchat itself is blocked in mainland China, but Chinese influencers use it to target international followers. It’s a niche but growing channel to reach overseas Chinese and global audiences interested in China.
What are the payment methods for collaborating with Chinese influencers?
Most Aussie advertisers pay influencers via international platforms such as PayPal, Wise, or bank transfers. Aussie dollar payments are common, and clear invoicing aligned with Australian tax rules is important.
❗ Things Aussie Advertisers Should Watch Out For
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Cultural nuances: Chinese Snapchat influencers often mix languages and cultural references. Work with someone who understands both Aussie and Chinese markets.
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Legal compliance: Ensure contracts meet Australia’s advertising standards and influencer marketing guidelines.
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Authenticity: Aussies hate fake hype. Pick influencers who genuinely fit your brand vibe.
Final Thoughts
Snapchat might not be the first thing that comes to mind when thinking about China marketing, but savvy Aussies know the value of thinking outside the box. Collaborating with these top 10 Snapchat influencers from China can open doors to global Chinese audiences while keeping your Aussie brand fresh and authentic.
BaoLiba will keep updating you on Australia’s influencer marketing trends, so stay tuned and follow us for more insider tips. Let’s make those global collabs happen!
