If you’re an Aussie advertiser or a blogger keen to crack the New Zealand market, teaming up with the right Twitter influencers is your golden ticket. Twitter’s still a heavyweight in NZ, especially for real-time chatter, news, and niche communities. As of May 2025, local brands are doubling down on Twitter collabs to boost authenticity and engagement — no surprise, given how much Kiwi audiences trust their own.
But who’s worth your time and marketing dollar? Let’s unpack the top 10 Twitter influencers in New Zealand you should be chatting to right now. This ain’t some generic list — these folks have clout, genuine engagement, and the kind of Aussie-Kiwi crossover appeal that’ll make your campaign sing.
📢 Why Twitter Matters for Aussie Marketers Eyeing NZ
Before we dive in, a quick heads-up on the landscape. Twitter in NZ might not be as massive as Instagram or TikTok, but it packs a punch for certain niches — politics, tech, sport, and local culture. Aussies looking to tap into NZ audiences should know:
- NZ users prefer authentic, local voices over polished ads.
- Payments and contracts are usually handled in NZD or AUD, with common methods including PayPal, bank transfers, or platforms like Wise.
- Respect local laws like the NZ Advertising Standards Authority guidelines and keep Aussie slang relatable but not too Aussie-centric.
- Many NZ influencers juggle multiple platforms, so cross-channel deals are gold.
Now, onto the influencers who’ve nailed it on Twitter — the absolute must-haves on your radar.
💡 Top 10 Twitter Influencers You Should Collaborate With in New Zealand
1. @EmmaHumphriesNZ – The Kiwi Lifestyle Maven
Emma’s your go-to for all things lifestyle, wellness, and travel. With a follower base of over 150k, she’s built a loyal community by sharing relatable stories and stunning snaps of NZ’s scenic spots. Aussie brands in fashion or tourism will find her audience super receptive.
2. @TechieTomNZ – The Local Tech Guru
Tom’s the voice for NZ’s tech scene. He’s known for breaking down the latest gadgets and startups in plain English. If you’re an Aussie tech brand wanting to enter NZ, Tom’s your guy. His engagement rates on Twitter often beat Instagram for tech discussions.
3. @KiwiSportsFan – The Sports Buff with Sass
If your brand’s linked to sports or fitness, this influencer’s the one to watch. With a sharp wit and deep knowledge of rugby and cricket, KiwiSportsFan keeps fans entertained and informed. Aussie sports brands benefit from their loyal, active followers.
4. @NZFoodieDelight – The Culinary Explorer
Foodies in NZ love this influencer’s honest reviews and drool-worthy pics. From local cafes to new product drops, their tweets spark genuine conversations. Aussie food and beverage brands can piggyback on their credibility.
5. @GreenEarthKiwi – The Eco-Warrior Voice
Sustainability is huge in NZ, and this influencer leads the charge on Twitter. They advocate for eco-friendly products and lifestyle changes. Aussie brands with green credentials should definitely consider collaborations here.
6. @MāoriCultureVibes – The Indigenous Culture Ambassador
A must-watch for brands wanting to respect and engage with NZ’s Māori culture authentically. This influencer shares stories, language tips, and cultural insights with passion and respect. Great for lifestyle, education, and cultural campaigns.
7. @NZEntrepreneur – The Startup Whisperer
For Aussie startups looking to connect with NZ’s entrepreneurial ecosystem, this influencer is a hub of advice, events, and networking opportunities. Perfect for B2B or SaaS brands.
8. @UrbanArtNZ – The Creative Scene Insider
UrbanArtNZ covers NZ’s street art, music, and youth culture. They’re in tune with the creative pulse, making them ideal for brands wanting to tap into a younger, trend-conscious crowd.
9. @TravelNZAdventures – The Adventure Junkie
Adventure tourism is massive in NZ, and this influencer’s tweets are packed with adrenaline-fuelled content. Aussie outdoor gear brands can get serious traction here.
10. @HealthNZTips – The Wellness Guru
Health and fitness are a big deal down under. This influencer shares practical tips and motivational content around mental and physical wellbeing. Perfect for Aussie health brands or apps.
📊 People Also Ask
Who are the top Twitter influencers in New Zealand for brands?
The top Twitter influencers span lifestyle, tech, sports, food, and culture. Influencers like @EmmaHumphriesNZ and @TechieTomNZ have strong followings that engage deeply with their content, making them ideal for brand collaborations.
How can Australian brands collaborate with New Zealand Twitter influencers?
Start by researching influencers who align with your brand values and audience. Approach them with clear, mutually beneficial proposals, respecting NZ’s advertising and cultural standards. Payment is usually in NZD or AUD via PayPal or bank transfer.
What makes Twitter influencers in New Zealand unique?
NZ Twitter influencers often combine authenticity with a strong sense of local identity. They’re community-driven and engage deeply with followers, making their endorsements highly trusted and effective.
❗ Tips for Aussie Advertisers Working with NZ Twitter Influencers
- Keep it local: Use NZ English, avoid Aussie slang that might confuse.
- Transparency is key: NZ audiences appreciate honesty; be upfront about sponsored content.
- Legal compliance: Align with NZASA advertising codes.
- Payments: Confirm currency and method upfront — NZD or AUD usually works best.
- Mix platforms: Many influencers are cross-platform, so bundling Twitter with Instagram or TikTok can boost ROI.
💡 Real-World Example
Take Kathmandu, the Aussie-founded outdoor gear giant. They often collaborate with NZ adventure influencers like @TravelNZAdventures to promote new gear drops. These collabs feel natural and drive sales both sides of the ditch.
📢 Marketing Trends in May 2025
As of May 2025, brands in Australia are increasingly blending influencer marketing with ecommerce on Twitter—think shoppable tweets and live Q&A sessions. New Zealand influencers are quick to hop on these trends, making it a ripe time for Aussie advertisers to engage.
BaoLiba will keep tracking and updating the latest influencer marketing trends in Australia and New Zealand. Stay tuned and follow us for more insider tips to crush your cross-Tasman campaigns.
