If you’re an Aussie advertiser or content creator keen on cracking the UK market, Twitter remains a goldmine for influencer collabs. As of May 2025, UK’s Twitter scene is buzzing with creators who not only have reach but also mad engagement skills that Aussie brands can totally leverage for local-flavoured campaigns.
Let’s cut the fluff and dive straight into who’s who in the UK Twitterverse — the top 10 influencers you need on your radar. We’ll also touch on how you can work with them, payment tips in AUD, and some legal dos and don’ts you’ll want to keep in mind down under.
📢 Why Focus on UK Twitter Influencers from an Aussie Perspective
Australia’s social media game is strong, but if you want to scale quickly, the UK offers a similar language base with a massive audience hungry for content. Twitter in the UK is still a heavyweight platform for news, trends, and, importantly, influencer marketing. Aussie businesses like Koala Mattresses and Aesop have seen stellar results tapping into UK audiences via smart collaborations on Twitter.
Plus, Aussie advertisers benefit from using AUD for payments, but be mindful of currency conversions and tax rules when dealing with UK-based creators. Platforms like BaoLiba help smooth out these cross-country wrinkles, making collaborations a breeze.
💡 The Top 10 Twitter Influencers in the UK You Should Collaborate With
Here’s the lowdown on the cream of the crop—the 10 UK Twitter influencers who bring serious clout and engagement. They cover a range of niches from lifestyle and tech to sports and comedy, perfect for Aussie brands wanting tailored campaigns.
1. @NadiyaHussain – Food & Lifestyle
Nadiya’s a household name, thanks to her Great British Bake Off fame. Her Twitter is packed with food tips, lifestyle banter, and honest chat. Perfect for Aussie brands in food, kitchenware, or wellness.
2. @Jack_Whitehall – Comedy & Entertainment
Jack’s sharp wit and huge following make him a prime pick for brands wanting to inject humour into their campaigns. His tweets regularly trend, ensuring your message hits a broad audience.
3. @MKBHD (Marques Brownlee) – Tech
Though US-based, Marques has a strong UK following and is influential in tech circles. Collaborating with UK tech influencers alongside him can boost credibility.
4. @EmmaWatson – Social Activism & Fashion
Emma’s mix of activism and style resonates with younger, socially conscious audiences. Great for Aussie ethical brands or eco-friendly products.
5. @ChrisMD – Gaming & Sports
ChrisMD dominates the gaming scene with massive engagement, ideal for Aussie gaming brands or sports gear retailers.
6. @SophieHawkins – Travel & Lifestyle
If your brand’s travel or outdoor gear, Sophie’s audience is primed and ready. Her authentic travel stories connect well with Aussie travellers eyeing UK destinations.
7. @DavidLammy – Politics & Social Issues
For campaigns that want to add gravitas or community focus, David’s Twitter presence can amplify social messaging effectively.
8. @LadBible – Viral Content & Youth Culture
LadBible’s feed is a whirlwind of viral hits and youth culture. Great for brands targeting younger Aussies with a UK twist.
9. @DuaLipa – Music & Pop Culture
Dua’s global star power includes a solid UK base. Music and lifestyle brands can benefit hugely from her influence.
10. @DrRanj – Health & Wellness
Dr Ranj is the go-to health expert on Twitter UK. Aussie health brands wanting credibility and trust can’t go past his endorsement.
📊 People Also Ask
What makes Twitter influencers in the UK unique for Aussie brands?
UK Twitter influencers tend to blend sharp humour, topical content, and authenticity, which resonates with both UK and Australian audiences. Their content style often aligns well with Aussie values, making campaigns feel genuine rather than forced.
How do Aussie advertisers typically pay UK Twitter influencers?
Payments usually go through platforms like BaoLiba, PayPal, or bank transfers in AUD or GBP. Always factor in exchange rates and VAT considerations to avoid surprises.
Can Aussie brands use Twitter influencers for quick ROI in UK?
Absolutely. With the right influencer and campaign design, Twitter can drive immediate engagement and conversions, especially in niches like tech, lifestyle, and entertainment.
❗ Legal and Cultural Tips for Aussie Marketers Working with UK Influencers
- Disclosure: UK’s ASA (Advertising Standards Authority) requires clear influencer sponsorship disclosures. Make sure your influencers tag posts properly as #ad or #sponsored.
- Payment Records: Keep detailed invoices and contracts, especially for AUD to GBP payments, to satisfy both Australian Tax Office and HMRC.
- Tone and Language: UK Twitter loves dry wit and subtle humour. Aussie slang might not always land, so localise your messaging carefully.
- Data Privacy: Be aware of GDPR rules when handling consumer data through UK campaigns.
💡 Practical Tips to Nail Your UK Twitter Influencer Campaign
- Start with micro-influencers (like Sophie Hawkins or Dr Ranj) for niche targeting and better cost-efficiency.
- Use Twitter’s advanced targeting to funnel Aussie audiences interested in UK culture or products.
- Test content formats—polls, threads, and Twitter Spaces work wonders.
- Collaborate with agencies like BaoLiba to streamline influencer discovery, payment, and campaign tracking.
- Always measure KPIs beyond likes—think click-throughs, conversions, and long-term follower growth.
📢 Wrap Up
In 2025 May, UK Twitter influencers remain a powerhouse for Aussie brands wanting to punch above their weight. From foodies like Nadiya Hussain to viral content kings like LadBible, there’s a perfect match for every campaign. Remember to keep payments smooth, messaging local, and legal boxes ticked. BaoLiba will continue updating Australia’s influencer marketing trends, so keep an eye on us for the freshest insights and killer collab ideas.
Ready to jump into the UK Twitter game? Let’s get cracking!
