If you’re an Aussie brand or content creator keen on tapping into Thailand’s vibrant Pinterest scene, you’re in the right spot. Pinterest may not be the first platform that springs to mind Down Under, but when it comes to visual discovery and niche audiences — especially in markets like Thailand — it’s a goldmine. As of May 2025, with Australia’s marketing landscape evolving and more brands chasing global exposure, collaborating with Thai Pinterest influencers is a savvy move.
In this piece, I’ll break down the top 10 Pinterest influencers in Thailand you should have on your radar, how Aussies can work with them, and what to watch out for. Plus, I’ll sprinkle in some local flavour on payments, legal considerations, and collaboration styles that fit Aussie expectations.
Let’s dive in.
📢 Why Pinterest and Why Thailand for Aussie Marketers
Pinterest is a discovery platform where users actively seek ideas — from fashion and travel to home decor and food. Unlike scroll-and-swipe social networks, Pinterest traffic converts well because users intend to plan or shop. Thailand’s Pinterest community is buzzing, especially around lifestyle, beauty, travel, and wellness niches. Aussie brands in these sectors can score big by partnering with Thai influencers who get serious engagement.
Plus, Thailand’s influencer market is mature but still cost-effective compared to Western markets. Payment methods are flexible, often done via PayPal or bank transfers in AUD. The Aussie dollar goes a fair way here, especially when you factor in value for money vs reach.
💡 How Aussies Can Collaborate with Thai Pinterest Influencers
Collaboration models vary — from sponsored pins and affiliate marketing to co-creating boards or running contests. Aussie marketers should:
- Use platforms like BaoLiba to vet and contact influencers. BaoLiba has a solid footprint in Thailand and Australia, making payment and contracts straightforward.
- Negotiate clear deliverables: pin count, reach expectations, and campaign duration.
- Agree on AUD payments upfront, often via PayPal or Wise for smooth currency conversion.
- Understand cultural nuances in content — Thai aesthetics tend to favour bright, vibrant imagery with a mix of traditional and modern elements.
- Factor in time zones and communication styles. Thai influencers appreciate clear, respectful communication but are very professional.
📊 Top 10 Pinterest Influencers in Thailand to Watch
Here’s a rundown of the cream of the crop for Aussie advertisers looking to crack the Thai Pinterest market:
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Nicha P. (@ThaiChicLife)
Nicha nails lifestyle and fashion with flawless pins that blend Thai tradition with urban trends. Often partners with Aussie fashion labels. -
Somchai Travel (@WanderThai)
This travel guru pins jaw-dropping landscapes and insider tips across Thailand, perfect for Aussie tourism and outdoor brands. -
Mali Beauty (@GlowThaiSkin)
Specialises in skincare and wellness content, highly trusted among Thai millennials. Ideal for Aussie beauty products entering SE Asia. -
Ploy Foodie (@TasteThaiBites)
Food pins that make you drool. Great for Aussie food exporters and kitchenware brands targeting Thai home cooks. -
Anan Home Decor (@ThaiVibeHomes)
Pins stylish interiors with a Thai twist. Aussie furniture and homewares brands can leverage this for niche reach. -
Kanya Fitness (@FitThaiLife)
Fitness and wellness influencer with high engagement on workout routines and healthy living pins. -
May Fashionista (@BangkokThreads)
Bangkok-based fashion influencer with a bold, edgy style appealing to Gen Z and young millennials. -
Tawan DIY (@CreativeThaiCrafts)
Crafts and DIY projects with a Thai cultural flavour. Perfect for Aussie craft supplies and hobby brands. -
Jira Tech (@TechThaiTrends)
Pins tech reviews and gadget roundups, bridging Thai tech consumers and international brands. -
Narin Parenting (@ThaiMumLife)
Focuses on parenting tips and family lifestyle, a solid pick for Aussie baby and children’s brands.
❗ People Also Ask
How do Aussie brands pay Thai Pinterest influencers?
Most Aussie brands use PayPal, Wise, or direct bank transfers in AUD. BaoLiba simplifies this with built-in payment solutions and clear invoicing, making cross-border payments hassle-free.
What type of content works best on Pinterest in Thailand?
Bright, vibrant visuals with a mix of modern and traditional themes resonate well. Lifestyle, beauty, travel, food, and home decor niches dominate.
Can Aussie influencers collaborate with Thai Pinterest influencers?
Absolutely. Cross-border collaborations can amplify reach. Aussie influencers often partner with Thai creators for culturally rich content that appeals to both markets.
📢 Legal and Cultural Tips for Aussie Advertisers
- Ensure contracts comply with both Australian and Thai advertising laws.
- Disclosure is crucial — Thai influencers are increasingly aware of transparency, matching Aussie standards.
- Respect cultural sensitivities, especially around religious and traditional content.
- Timing matters: Thai audiences are most active evening hours AEST.
💡 Pro Tips for Aussie Marketers
- Leverage BaoLiba’s platform for pre-vetted influencers and campaign management.
- Localise your pins with Thai language captions or hashtags for better traction.
- Track ROI with Pinterest analytics and influencer reports.
- Start small with test campaigns before scaling.
📊 Case Study: Aussie Brand Success in Thailand
A Melbourne-based skincare brand collaborated with Mali Beauty last quarter via BaoLiba. They crafted a series of pins showcasing product benefits with local Thai ingredients. The campaign drove a 35% spike in Thai traffic to their site and boosted sales by 22% in three months — all paid in AUD, with smooth communication and results tracking.
Final Thoughts
The Thailand Pinterest market offers a ripe opportunity for Aussie marketers wanting to expand their reach in Southeast Asia. By partnering with these top 10 influencers, you can tap into engaged, niche audiences hungry for fresh, localised content. Remember, successful collabs hinge on clear communication, cultural respect, and leveraging platforms like BaoLiba to cut through the noise.
BaoLiba will continue updating Australia’s influencer marketing trends, so keep an eye out and follow us for more insider tips and global influencer insights.
