If you’re an Aussie brand or a marketing pro looking to crack into the Italian market, teaming up with the right Facebook influencers is a no-brainer. Italy’s Facebook scene is buzzing with creators who know how to engage, convert, and make your campaigns sing. As of May 2025, the digital marketing landscape in Australia is all about authentic connections and ROI-driven influencer partnerships — and the same applies when you go global, especially in Italy.
This guide spills the beans on the top 10 Facebook influencers in Italy worth your time and budget. Whether you’re in fashion, food, travel, or tech, these influencers bring serious clout and audience trust. Plus, I’ll share some Aussie-flavoured tips on working with them, payment methods, and legal must-knows so you don’t get caught out.
📢 Why Italy and Facebook Matter for Aussie Brands
Facebook remains a powerhouse in Italy, with over 35 million active users as of early 2025. That’s a massive audience hungry for content — especially in lifestyle, fashion, food, and travel niches, which Aussie brands often target. For example, Aussie wine exporters or travel agencies promoting Italy-Australia itineraries can leverage these influencers’ reach to break into local markets.
From an Australian brand’s perspective, Facebook campaigns in Italy allow you to tap into a mature social network where engagement rates are still solid, and storytelling works well. Compared to TikTok or Instagram, Facebook’s longer-form content and groups offer deeper community vibes, perfect for building brand loyalty.
💡 How Aussie Advertisers Should Approach Italian Facebook Influencers
1. Understand Payment Preferences and Currency
Italians mostly prefer bank transfers or PayPal for influencer payments. Aussie dollars (AUD) need converting — using platforms like Wise or Payoneer can save you hefty fees. Always agree on payment terms upfront. Most Italian influencers expect payments in Euros, so factor in currency fluctuations.
2. Contract and Legal Compliance
Italy has strict advertising laws governed by AGCM (Autorità Garante della Concorrenza e del Mercato). Aussie brands must ensure influencer posts clearly declare sponsored content to avoid fines. Draft contracts in both English and Italian to cover deliverables, timelines, and usage rights.
3. Localise Content, Don’t Just Translate
Italian audiences sniff out copy-paste jobs. Aussie brands should work with influencers who create content that resonates culturally — think family values, regional pride, and la dolce vita vibes. A cheeky nod to Italian cuisine or local festivals can boost engagement.
📊 The Top 10 Italian Facebook Influencers You Need on Your Radar
Here’s a no-fluff list of Italy’s Facebook heavy-hitters that Aussie advertisers should consider. These creators cover a mix of lifestyle, fashion, travel, and food — key sectors where cross-border influence really hits home.
1. Chiara Ferragni
A queen of Italian fashion and lifestyle, Chiara’s Facebook presence complements her massive Instagram following. She’s perfect for luxury brands or Aussie fashion labels wanting a high-end vibe.
2. GialloZafferano
This page is Italy’s go-to for cooking and recipes, boasting millions of fans. Ideal for Aussie food exporters or kitchen appliance brands targeting home cooks.
3. Favij
One of Italy’s top gaming influencers. If you’re pushing gaming gear or Aussie tech into Italy, Favij’s audience is gold.
4. ClioMakeUp
Beauty and cosmetics influencer with a strong Facebook fanbase. Great for Aussie skincare or cosmetic brands wanting to enter the Italian market.
5. Benedetta Rossi
A beloved food blogger with a down-to-earth style. Perfect for Aussie gourmet food brands or organic products.
6. Marco Togni
Travel influencer showcasing stunning Italian and international spots. Aussie travel agencies promoting tours between Italy and Australia can benefit from his reach.
7. The Jackal
Comedy group with viral video content. Good fit for brands looking to add a playful, local flavour to their campaigns.
8. Martina Rodini
Fitness and wellness influencer who’s gained traction on Facebook. Aussie health and wellness brands should keep her on the shortlist.
9. Fabio Rovazzi
Musician and entertainer with a huge Facebook following. Ideal for lifestyle campaigns targeting younger demographics.
10. Valentina Ferragni
Lifestyle and fashion influencer, sister of Chiara, but with her own unique style. Another great option for mid-tier fashion or jewellery campaigns.
❗ Common Questions Aussie Marketers Ask About Italian Facebook Influencers
How do I find the right Facebook influencer in Italy?
Start by defining your niche and audience. Use influencer marketplaces like BaoLiba, or local agencies like We Are Social Italia. Check engagement rates rather than just follower count — engagement is king in Italy.
What’s the best way to approach an influencer in Italy?
Keep it professional but warm. Italians appreciate personalised messages referencing their content. Use email or direct Facebook messages. Be clear about your campaign goals and budget.
Are there any pitfalls when working with Italian influencers?
Watch out for influencer fraud — fake followers are everywhere. Always ask for honest analytics and previous campaign case studies. Also, make sure content complies with Italian advertising regulations.
📈 Final Thoughts
Jumping into Italy’s Facebook influencer market can seriously pay off for Aussie brands and marketers. The 10 influencers above aren’t just numbers — they’re trusted voices in their communities. Combine that with understanding local culture, payment norms, and legal requirements, and you’re set for a ripper campaign.
As of May 2025, Australia’s influencer marketing scene is all about authenticity and smart localisation — the same rules apply internationally. BaoLiba will keep updating the latest trends and insider tips on Aussie global influencer marketing, so make sure you stay tuned and keep your edge sharp.
Happy collabing!
