If you’re an Aussie advertiser or content creator keen on cracking the Saudi market, teaming up with the right Facebook influencers can be a game-changer. Saudi Arabia’s digital scene is booming, and Facebook remains a key platform where brands get serious traction with native audiences. As of May 2025, Australian brands looking to expand into Arabia need to understand the local influencer ecosystem and how to tap into it smartly.
In this guide, I’ll walk you through the top 10 Facebook influencers in Saudi Arabia who are worth your time and budget. Plus, I’ll share some practical tips on collaboration, payment methods, and cultural nuances to help you nail your campaigns. No fluff, just the down-to-earth intel Aussies like you can put into action right now.
📢 Why Focus on Facebook Influencers in Saudi Arabia
Saudi Arabia is one of the fastest-growing social media markets in the Middle East. While Instagram and TikTok are huge globally, Facebook still commands a strong user base across various age groups there. For Australian brands, Facebook influencers provide a direct line to millions of engaged Saudi users.
Here’s why you want to consider Facebook influencers specifically:
- Facebook has deep penetration among Saudi families and professionals.
- Influencers on Facebook often have multi-platform presence, boosting cross-channel impact.
- Facebook’s advertising and collaboration tools are mature, making campaign tracking easier.
- Saudi Arabia’s cultural values favour influencers who build trust and authenticity on Facebook.
💡 How Aussie Advertisers Should Approach Saudi Facebook Influencers
Before diving into the list, a quick reality check for Australian advertisers:
- Payment: Most Saudi creators prefer payments in USD or SAR (Saudi Riyal). Using PayPal or bank transfers is common, though STC Pay or Mada cards are local options. Be ready to handle exchange rates and international transaction fees.
- Contracts & Compliance: Saudi Arabia has strict advertising laws, especially around modesty and halal products. Work with local legal advisors or agencies like Dubai-based Socialize Agency or Riyadh’s Influencer Hub to avoid pitfalls.
- Content Style: Saudi influencers blend modern and traditional values. Aussie humour or slang might not always land—keep messaging respectful and culturally aware.
- Platforms: Many Saudi Facebook influencers also have strong Instagram and Snapchat followings. Multi-platform deals often deliver better ROI.
📊 The Top 10 Facebook Influencers You Should Collaborate With in Saudi Arabia
Here’s the straight shoot on who’s killing it on Facebook in Saudi Arabia right now. These creators have a solid Aussie-friendly vibe and proven track records with international brands.
1. Faisal Al Basri
Followers: 4.2M | Niche: Lifestyle & Travel
Faisal’s blend of Saudi culture with global travel content resonates well with young professionals and expats. He’s worked with brands like Qantas and Emirates, making him a perfect bridge for Aussie tourism campaigns.
2. Lama Al Akeel
Followers: 3.8M | Niche: Fashion & Beauty
Lama is a style icon in Saudi Arabia, known for her modest yet trendy looks. Australian cosmetic brands like Nude by Nature could find a perfect fit here, given her natural beauty focus.
3. Abdulrahman Al Owais
Followers: 3.5M | Niche: Tech & Gadgets
Tech-savvy and super relatable, Abdulrahman is ideal for Aussie tech startups or electronics brands wanting to penetrate the Saudi market.
4. Noor Al Saeed
Followers: 3.3M | Niche: Food & Cooking
Noor’s traditional Saudi recipes with a modern twist attract foodies across Arabia. Collaborating with Aussie food brands like Vegemite or Tim Tam could spark fun fusion campaigns.
5. Saad Al-Harbi
Followers: 3.1M | Niche: Fitness & Wellness
Saad’s motivational fitness posts and mental health advocacy fit well with Australia’s growing wellness market. Perfect for Aussie supplements or gym gear brands.
6. Huda Al Mansour
Followers: 2.9M | Niche: Parenting & Family
Huda shares real-life parenting stories and tips. Australian baby products or family services could tap into her engaged community.
7. Mohammed Al Farsi
Followers: 2.7M | Niche: Comedy & Entertainment
Known for his witty sketches and relatable humour, Mohammed can give Aussie brands a fun, local flavour to campaigns targeting younger Saudis.
8. Reema Al Jabri
Followers: 2.5M | Niche: Education & Motivation
Reema’s inspirational posts and advice for students make her a go-to for Aussie online education platforms or career services.
9. Fahad Al-Qahtani
Followers: 2.4M | Niche: Automotive & Lifestyle
Fahad’s passion for cars and luxury lifestyle appeals to affluent Saudis. Aussie automotive brands or travel agencies can leverage this to target high-value customers.
10. Dana Al Ghamdi
Followers: 2.2M | Niche: Health & Nutrition
Dana promotes healthy living and natural supplements, aligning well with Australia’s booming health food exports.
📢 People Also Ask
How to find the best Facebook influencers in Saudi Arabia?
Use platforms like BaoLiba, which specialise in global influencer discovery and provide verified profiles with engagement metrics tailored to markets like Saudi Arabia.
What payment methods do Saudi influencers prefer?
Most accept USD or SAR via PayPal, bank transfers, or local e-wallets like STC Pay. Clear communication about payment terms and exchange rates upfront is crucial.
Are there cultural considerations when working with Saudi Facebook influencers?
Absolutely. Respect for local customs, modesty norms, and halal product regulations is essential. Avoid controversial topics and work closely with local experts.
💡 Practical Tips for Aussie Brands Collaborating with Saudi Facebook Influencers
- Start with micro or mid-tier influencers (1M–3M followers) for better engagement and cost efficiency.
- Use storytelling that connects Aussie values with Saudi culture—think eco-friendliness, family, or education.
- Localise content with Arabic subtitles or dual-language posts.
- Time your campaigns around Saudi holidays like Eid or National Day for maximum impact.
- Track ROI with clear KPIs like reach, engagement, and conversions using Facebook’s Ads Manager and influencer reports.
❗ Risk Reminder
Beware of fake followers and engagement farms. Always verify influencer authenticity using tools like Social Blade or HypeAuditor. Working with established local agencies can also mitigate risks.
BaoLiba will keep updating you on Australia’s influencer marketing trends and the best global collaborations. Stay tuned for more insider tips and real-world advice to help Aussie brands smash it overseas.
