If you’re an Aussie brand or marketer keen on cracking the Brazilian market through LinkedIn, you’re in the right spot. Brazil’s social media scene is buzzing, and LinkedIn (or “lked” as some insiders call it) has become a prime playground for B2B and professional networking. But here’s the kicker — not all influencers are created equal. You want the right mates to team up with, ones who know the local scene inside out, speak the language of Brazilian business culture, and can genuinely boost your brand’s cred.
In this guide, we’ll run through the top 10 LinkedIn influencers in Brazil you should keep on your radar. We’ll also weave in some Aussie marketing context, payment tips, and legal bits you need to know before diving in. As of May 2025, the Brazil-Australia trade and digital marketing ties are stronger than ever, so timing couldn’t be better.
📊 Why Brazil and LinkedIn Make a Deadset Good Combo
Brazil’s LinkedIn user base has exploded in recent years, with millions of professionals hopping on daily. Unlike other social platforms that focus on entertainment, LinkedIn is where serious business happens. For Australian marketers, this means direct access to decision-makers, entrepreneurs, and industry leaders in a market of over 200 million people.
Plus, with the Aussie dollar navigating some ups and downs against the Brazilian real, smart influencer partnerships can help you get more bang for your buck — provided you play it right.
💡 Top 10 Brazilian LinkedIn Influencers to Hook Up With
Here’s the no-fluff list of LinkedIn influencers who have the juice to get your brand noticed in Brazil. These folks are pros at content, engagement, and turning eyeballs into leads.
1. Ricardo Amorim
Economist and business strategist, Ricardo is a heavyweight in the Brazilian financial and economic sectors. His posts mix sharp analysis with approachable insights — perfect for Aussie fintechs or investment firms looking to enter Brazil.
2. Camila Farani
Known as Brazil’s “Shark Tank” investor, Camila is a powerhouse for startups and entrepreneurship. She’s the go-to for brands targeting Brazil’s booming tech scene or startup ecosystem.
3. Guilherme Benchimol
Founder of XP Investimentos, Guilherme shares deep dives into investment trends. Aussie financial services looking to partner or learn from Brazilian markets should get cozy with his content.
4. Nathalia Arcuri
Personal finance influencer with millions following her advice. If your brand is about money management or financial products, Nathalia’s audience is gold.
5. Flavia Gamonar
Specialist in digital marketing and brand growth, Flavia’s content is packed with actionable tips. Perfect for Aussie digital agencies wanting insights on Brazil’s unique online behaviour.
6. Thiago Nigro
Another finance guru with a massive following, Thiago’s style is casual but informative — great for brands aiming for younger, savvy Brazilian professionals.
7. Luiza Trajano
Business mogul and retail queen, Luiza’s posts offer a unique perspective on consumer trends and retail innovation in Brazil. Retailers and FMCG brands from Australia should watch her closely.
8. Ana Tex
Tech and innovation thought leader, Ana’s network includes Brazil’s top startup founders and VCs. Ideal for Aussie tech firms wanting to build solid partnerships.
9. Eduardo L’Hotellier
Marketing and branding expert with keen insights on Brazilian consumer psychology. If you’re after cutting-edge marketing tactics, Eduardo’s your bloke.
10. Mariana Ferrão
Health and wellness advocate with a growing LinkedIn presence. For Aussie wellness brands or health tech startups, Mariana’s followers are a targeted bunch.
📢 How Aussies Can Work With Brazilian LinkedIn Influencers
Payment and Legal Stuff
Most Brazilian influencers prefer payment via international bank transfers or platforms like PayPal. Given currency fluctuations, it’s wise to agree on payment terms in AUD or USD, not BRL, to avoid surprises.
Legally, Brazil has strict advertising regulations — especially for finance, health, and consumer products. Aussie marketers must ensure all sponsored content complies with local disclosure laws to avoid fines.
Collaboration Styles
LinkedIn collabs in Brazil often include webinars, LinkedIn Lives, sponsored posts, and content co-creation. Given time zone differences (Brazil is generally 13–15 hours behind Sydney), plan joint activities carefully.
Brands like Aussie travel service Flight Centre and fintech startup Afterpay have successfully tapped into Brazilian markets by aligning with local influencers who understand the cultural nuances — a crucial tip for any Aussie looking to make waves.
❓ People Also Ask
Who are the most influential LinkedIn users in Brazil?
Top influencers include Ricardo Amorim, Camila Farani, and Thiago Nigro, spanning finance, entrepreneurship, and digital marketing.
How do Australian brands pay Brazilian influencers?
Payments are commonly made via PayPal or international bank transfers, with contracts specifying currency and tax obligations.
Is LinkedIn effective for marketing in Brazil?
Absolutely. LinkedIn offers direct access to professionals, making it ideal for B2B marketing and brand building in Brazil’s growing economy.
📊 Marketing Trends in Brazil as of May 2025
Brazilian professionals increasingly engage with content that’s authentic, educational, and showcases real case studies. Aussie marketers should focus on storytelling and avoid hard sells. Also, mobile LinkedIn usage is surging, so all content must be mobile-friendly.
In 2025, influencer marketing budgets in Brazil are rising, with a big chunk directed at LinkedIn collaborations, especially in fintech, health, and tech sectors.
Final Thoughts
Breaking into Brazil’s LinkedIn scene is no walk in the park, but with the right influencers, Aussie brands can tap into a vibrant, professional audience hungry for innovation and partnership.
Remember to respect local payment customs, legal frameworks, and cultural vibes. And keep your content down-to-earth — Brazilians appreciate genuineness just like Aussies do.
BaoLiba will continue updating Australia’s influencer marketing trends, so stay tuned and keep your finger on the pulse. If you want to scale your cross-border campaigns with the best in the biz, the journey starts here.
