If you’re an Aussie advertiser or influencer looking to crack the UK market on Twitter, you’ve landed in the right spot. As of May 2025, the UK remains a powerhouse for social media influence, especially on Twitter. With over 15 million active users there, it’s a goldmine for brands wanting to boost their reach beyond the Aussie shores. But here’s the kicker — not just any influencer will do. You want the cream of the crop, the top 10 UK Twitter influencers who can genuinely move the needle for your campaigns.
This guide dives into the who’s who of UK Twitter influencers you should be eyeballing right now, especially if you want to nail your cross-border campaigns from Australia. We’ll also touch on how Aussies can work with them seamlessly, payment tips, and legal bits that matter. Let’s get cracking.
📢 Why Target UK Twitter Influencers From Australia
UK and Australia share heaps of cultural ties, making it easier for Aussie brands to tap into the UK audience with authentic content. Twitter is a favourite platform for breaking news, trending topics, and niche communities, perfect for real-time engagement. Plus, the UK’s influencer scene is mature — many top influencers have professional setups and know the drill when it comes to collaborations.
From a payment perspective, Aussies typically use AUD, but UK influencers expect GBP. Platforms like PayPal, Wise, or even direct bank transfers work well. Just ensure you factor in FX rates and tax compliance both ways — the ATO and HMRC love their paperwork, so keep it tidy.
💡 Top 10 UK Twitter Influencers to Collaborate With in 2025
Here’s the lowdown on 10 UK Twitter influencers who are killing it and worth your budget. These folks cover various niches from politics to lifestyle, tech to comedy — you name it.
1. @Peston (Robert Peston) – Political Commentary
Robert Peston is a heavyweight in UK political circles. If your brand aligns with news, finance, or social issues, partnering with Peston can add serious credibility. Aussies targeting UK expats or professionals will find his audience highly engaged.
2. @EmmaBarnett – Journalism & Current Affairs
Emma Barnett’s sharp takes on culture, politics, and social issues attract a well-educated audience. Great for brands in media, education, and public policy sectors.
3. @Jack_Whitehall – Comedy & Entertainment
Jack Whitehall brings a mix of witty humour and relatable content. For lifestyle, fashion, and entertainment brands, Jack’s audience is a perfect fit.
4. @NadiyaHussain – Food & Lifestyle
Nadiya Hussain, winner of The Great British Bake Off, is a beloved figure in food and lifestyle. Aussie food brands or kitchenware companies looking to enter UK kitchens should look her way.
5. @MKBHD (Marques Brownlee) – Tech & Gadgets
Though American-born, Marques Brownlee has a massive UK following. Tech brands in Australia can leverage his trusted reviews to break into the UK market.
6. @LilyCole – Sustainability & Fashion
Lily Cole is a model and environmental activist. Perfect for eco-conscious brands wanting to make an impact with UK’s green-savvy consumers.
7. @DrRanj – Health & Wellness
Dr Ranj Singh is a UK TV doctor with a strong Twitter presence. Healthcare brands, supplements, and wellness services can get authentic reach through him.
8. @HudaKattan – Beauty & Cosmetics
Though based in Dubai, Huda Kattan’s UK audience is huge. Aussie beauty brands can tap into her global influence with a UK twist.
9. @TomHolland1996 – Entertainment & Pop Culture
Tom Holland’s Twitter is a hotspot for young audiences. Brands targeting Gen Z and millennials can piggyback on his popularity.
10. @SusieBubble – Fashion & Trends
Susie Lau’s fashion insights are iconic. Aussie fashion labels and startups should keep an eye on her for trend-setting collaborations.
📊 People Also Ask
How do Aussie brands pay UK influencers on Twitter?
Most Aussie brands use PayPal or Wise for currency-friendly payments in GBP. It’s wise to discuss payment terms upfront and consider tax implications in both countries.
What’s the best way to approach UK Twitter influencers?
Be straightforward and professional. Personalise your pitch to show you understand their content and audience. Offering clear deliverables and fair rates goes a long way.
Are UK Twitter influencers good for Aussie brands targeting UK audiences?
Absolutely. UK influencers have local clout and can help Aussie brands build trust quickly among UK consumers, especially when paired with tailored content.
❗ Legal & Cultural Tips for Aussie Marketers Working UK Influencers
- Disclosure: UK’s ASA (Advertising Standards Authority) requires clear disclosure of paid partnerships. Make sure your influencers tag posts properly with #ad or #sponsored.
- Data Privacy: Comply with GDPR when handling UK consumer data.
- Content Tone: UK audiences appreciate dry humour and wit but avoid Aussie slang that might confuse.
- Contracts: Use clear contracts laying out payment, deliverables, and rights to content.
💡 Aussie Brands Winning With UK Twitter Influencers
Take Koala, the Aussie mattress company — they’ve nailed UK influencer collabs by working with lifestyle and wellness UK Twitter accounts, boosting brand awareness with relatable campaigns. Another example is Aesop, leveraging beauty influencers to speak their luxe brand language across the UK market.
📢 Wrapping It Up
If you want to crack the UK Twitter scene from Australia, these 10 influencers are your best bet. Tailor your approach, respect local rules, and keep payments smooth with currency-friendly platforms. Remember, as of May 2025, cross-border influencer marketing is hotter than ever, and UK Twitter influencers can be your fastest ticket to market penetration.
BaoLiba will keep monitoring Australia’s evolving influencer marketing trends and share the juiciest insights. Stay tuned and follow us for fresh tips and updates. Cheers to smashing your UK campaigns!
