If you’re an Aussie advertiser or content creator keen to crack the US market, Snapchat is an absolute goldmine. As of 2025 May, Snapchat remains one of the top social platforms in the USA, especially among Gen Z and millennials, who are notoriously tricky to reach through traditional channels. But here’s the kicker — not all influencers are created equal, and picking the right Snapchat stars can make or break your campaign.
Today, I’m sharing the top 10 Snapchat influencers in the USA you should seriously consider collaborating with. This list is tailored for Aussie brands and marketers looking to jump into the American scene with savvy, local-style smarts and payment options that suit us down to the ground (think AUD-friendly invoicing and PayPal or Stripe).
📢 Why Snapchat and Why USA for Aussie Marketers
Snapchat’s unique disappearing content and AR lenses offer a fresh way to engage audiences. In Australia, we see plenty of brands like Bondi Boost and Frank Green experimenting with Snapchat, but the USA market is on a whole different level in terms of scale and diversity.
Partnering with top US Snapchat influencers means tapping into millions of real, active users. Plus, US influencers often have well-oiled collaboration processes and understand the nuances of compliance with both US and Aussie ad laws. That’s crucial when it comes to transparency and ensuring your campaigns meet ACCC regulations back home.
💡 The Top 10 Snapchat Influencers in USA to Watch
Here’s the lowdown on the 10 Snapchat influencers dominating the US scene. These creators have nailed authentic engagement, and their brand partnership game is tight.
1. Addison Rae (@addisonraee)
Addison’s Snapchat stories are a mix of lifestyle, beauty, and behind-the-scenes content. Aussie brands targeting youth fashion or beauty should seriously consider her, as she resonates with the same vibe as local stars like Kayla Itsines.
2. Larray (@larrayeeee)
Known for his comedic Snapchat videos, Larray has a massive Gen Z following. His style is irreverent and highly shareable — perfect for brands wanting to add some cheeky Aussie humour to their US campaigns.
3. Brittany Xavier (@brittanyxavier)
Brittany combines fashion, travel, and lifestyle. She’s a great pick if you’re an Aussie brand wanting to enter the US luxury or lifestyle market, similar to what Camilla and Marc might do locally.
4. Zach King (@zachking)
Zach’s mind-bending magic videos are pure Snapchat gold. His content is universally appealing, and working with him could put your brand in front of millions with minimal fuss.
5. Sommer Ray (@sommerray)
Fitness and lifestyle influencer Sommer Ray’s Snapchat presence is engaging and energetic. Think of her as the US equivalent to Aussie fitness creators like Kayla Itsines or Sjana Elise.
6. Dixie D’Amelio (@dixiedamelio)
With a huge following, Dixie’s Snapchat content feels personal and authentic — a must for brands wanting to build genuine connections in the US youth market.
7. King Bach (@kingbach)
A comedy and entertainment powerhouse, King Bach brings a wide audience and a playful tone, which works well for Aussie brands wanting to blend humour with their messaging.
8. Emma Chamberlain (@emmachamberlain)
Emma’s relatable vibe and storytelling on Snapchat are a breath of fresh air. Perfect for lifestyle and fashion brands looking for a down-to-earth US influencer.
9. Josh Richards (@joshrichards)
A TikTok and Snapchat star, Josh’s content is a mix of comedy and lifestyle, ideal for brands targeting the young, energetic crowd.
10. Avani Gregg (@avani)
Avani’s makeup and creative content make her a fantastic pick for beauty brands wanting to penetrate the US market with a fresh, trend-driven edge.
📊 People Also Ask
What makes Snapchat influencers in the USA different from Aussie ones?
US Snapchat influencers typically have larger, more diverse audiences and more advanced brand collaboration setups. Aussie brands need to consider currency exchange (AUD to USD), legal compliance, and cultural nuances when partnering.
How do Aussie brands pay US Snapchat influencers?
Most US influencers accept payments via PayPal, Stripe, or direct bank transfers. Aussie advertisers should factor in international fees and consider using platforms like BaoLiba that streamline payments in AUD.
Can Australian marketers work with Snapchat influencers outside Australia easily?
Yes, but you need to be mindful of advertising laws in both countries, currency conversions, and time zone differences. Using local influencer marketing platforms helps smoothen the process.
💡 How to Work With These Influencers From Australia
- Localise Your Approach: US influencers appreciate brands that understand their culture. Use Aussie slang sparingly but effectively to stand out.
- Legal Compliance: Make sure your campaigns follow both ACCC guidelines and US FTC rules on influencer marketing. Transparency is king.
- Payment Methods: Opt for flexible payment options. Platforms like BaoLiba facilitate smooth AUD to USD transactions, avoiding nasty fees.
- Content Control: Snapchat’s ephemeral content means you need clear briefs and quick turnarounds. Aussie brands, be ready to move fast and loosen up creatively.
- Measure and Adapt: Track engagement metrics specifically on Snapchat — swipe-ups, story views, and direct snaps — to fine-tune your campaigns.
❗ Risks and Pitfalls to Avoid
- Ignoring Time Zones: US influencers operate in various time zones; coordinate well to avoid delays.
- Cultural Missteps: Avoid Aussie idioms that might confuse US audiences; know your target state or city.
- Overly Scripted Content: Snapchat thrives on authenticity; too polished can backfire.
- Neglecting Legal Disclosures: Always ensure influencers tag posts with #ad or #sponsored to comply with laws.
Final Thoughts
As of 2025 May, the US Snapchat influencer scene is buzzing and ripe for Aussie brands to tap into — if you pick the right 10 collaborators and play it smart. Whether you’re a local skincare brand or a tech startup, these Snapchat influencers offer direct access to huge, engaged US audiences that can seriously boost your cross-border growth.
BaoLiba will keep tracking and updating Australia’s influencer marketing trends, so stay tuned to our blog for the freshest insights and top-notch tips on working with Snapchat stars globally.
Let’s make those Aussie dollars go global!
