If you’re an Aussie brand or marketer keen to tap into Singapore’s buzzing market, knowing which Instagram influencers to collaborate with is gold. Singapore’s influencer scene is tight-knit but fiercely competitive, and picking the right 10 can make or break your campaign.
As of May 2025, the social media game in sgapore is evolving fast. Instagram, or “stagram” as some cheeky folks call it, remains one of the top platforms for lifestyle, fashion, food, and travel content. For Aussie businesses aiming to expand their footprint, working with local influencers is the no-brainer move. Let’s dive into the Top 10 Instagram influencers in Singapore you need to know and why they matter from an Australia perspective.
📢 Why Collaborate with Singapore Influencers as an Aussie Brand?
First up, why bother? Singapore is a gateway to Southeast Asia with a highly digital-savvy population, a strong middle class, and a love for premium Aussie brands. Aussie dollars (AUD) go a fair way, but you’ll want to pay attention to local nuances—like preferred payment methods (PayNow, credit cards) and legal requirements around advertising disclosure.
Collaborating with Singapore influencers means you get authentic local voices who speak the lingo, understand cultural subtleties, and can boost your brand’s trust factor. Plus, Instagram’s visual appeal aligns well with travel, beauty, and food sectors where Aussies excel.
💡 What Aussie Marketers Should Look for in Singapore Influencers
- Engagement rate over follower count: Don’t get dazzled by numbers alone. Look for real chat and clicks.
- Content style fit: Does their vibe match your brand voice?
- Audience demographics: Make sure their followers align with your target market.
- Local compliance savvy: They should understand Singapore’s ad laws and FTC guidelines.
- Payment ease: Negotiate payment in AUD or SGD through secure platforms like Wise or PayPal.
Top 10 Instagram Influencers in Singapore You Should Collaborate With
Here’s the cream of the crop, ranked by relevance to Aussie brands looking at the Singapore market:
1. @melissackoh
Melissa’s a fashion and lifestyle guru with a strong following among Singaporean and regional millennials. She’s worked with big Aussie fashion labels like Cotton On and Bonds, making her a trusted channel for Aussie apparel brands.
2. @thefoodieexplorer.sg
Foodies love this account. If you’re in the Aussie gourmet or health food biz, collaborating here means hitting an audience that values quality ingredients and new tastes.
3. @ryanclark.sg
Travel and adventure influencer Ryan has a loyal following among young professionals who love exploring Asia-Pacific. Aussie tourism boards often tap him for campaigns — so if you’re pushing travel packages or experiences, Ryan’s your guy.
4. @beautybyashley
Ashley is all about skincare and beauty, and her followers trust her product reviews. Aussie brands like Aesop and Sukin can get prime exposure by working with her.
5. @sgfitfam
Fitness and wellness are booming in sgapore, and this influencer group nails the active lifestyle crowd. Aussie supplement and athleisure brands should seriously consider this channel.
6. @techguy_sg
For Aussie tech startups eyeing Singapore, collaborating with this tech-savvy influencer who reviews gadgets and apps can open doors.
7. @parenthood.sg
Parenting content is gold for Aussie baby products and services. This influencer’s followers are mainly Singaporean mums and dads looking for trusted advice and quality products.
8. @luxuryhomes.sg
Real estate and luxury lifestyle influencer targeting high-net-worth individuals. Aussie premium brands and property developers can leverage this network.
9. @sgstreetstyle
Fashion meets street culture here. Aussie shoe and accessory brands wanting to blend urban cool with local flavour get good mileage on this profile.
10. @eco.sg
Sustainability is trending globally, and Singapore is no exception. Eco-conscious Aussie brands can rally behind this influencer who highlights green living and ethical fashion.
📊 People Also Ask
What’s the best way for Aussie brands to pay Singapore influencers?
Most influencers prefer payment in SGD via PayNow or international platforms like Wise or PayPal. Make sure to clarify tax and GST implications beforehand.
How do Aussie marketers ensure compliance with Singapore’s ad laws?
Work with influencers who understand Singapore’s Advertising Standards Authority guidelines and always require proper hashtag disclosures like #ad or #sponsored to stay legit.
Can small Aussie brands collaborate with micro-influencers in Singapore?
Absolutely. Micro-influencers often have higher engagement and are more affordable. They’re great for niche campaigns and authentic storytelling.
❗ Common Pitfalls to Avoid
- Don’t assume all influencers know Aussie culture or consumer behaviour. Brief them well.
- Avoid payment delays; it kills trust fast.
- Check follower authenticity to avoid fake accounts.
- Be mindful of time zone differences for campaign timelines.
Final Thoughts
As of May 2025, partnering with the right Singapore Instagram influencers can turbocharge your Aussie brand’s regional presence. These top 10 influencers cover lifestyle, fashion, food, tech, fitness, parenting, and sustainability — sectors where Aussie brands already shine. Keep your content local, legal, and engaging, and you’ll see your ROI climb.
BaoLiba will continue to update Australian marketers on Singapore and wider Asia-Pacific influencer trends, so stay tuned and keep hustling!
