If you’re an Aussie brand or content creator keen to tap into the USA Snapchat scene, you’re in the right spot. Snapchat remains a powerhouse for engaging younger demographics, and teaming up with the right influencers can push your brand’s reach through the roof. As of May 2025, Snapchat’s user base in the USA is booming, making it prime real estate for fresh collabs.
This article dives into the top 10 Snapchat influencers in the USA you should keep on your radar, especially if you want to crack the American market with authentic, local vibes. We’ll also chat about how Aussies can work smoothly with these influencers from payment methods to cultural dos and don’ts.
📢 Why Snapchat Still Matters for Australia-US Cross-Border Marketing
Snapchat’s appeal lies in its ephemeral content and strong Gen Z and Millennial user base. Unlike Instagram or TikTok, it’s less saturated with ads, making influencer promos feel more organic and trustworthy.
For Australian advertisers, Snapchat influencers in the USA offer a direct line to millions of potential customers, especially in niches like fashion, gaming, fitness, and beauty. Plus, Aussie brands like Cotton On and Billie Eilish’s merch have found success leveraging Snapchat’s storytelling tools.
Payments? Pretty straightforward — most US influencers prefer PayPal or direct bank transfers in USD, so get ready to handle currency exchange from AUD to USD. Using platforms like BaoLiba can help streamline payments and contracts, ensuring compliance with both Aussie and US regulations.
💡 How Aussies Should Approach Snapchat Influencer Collabs in the USA
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Know the legal basics: US influencer marketing is regulated by the FTC. Clear disclosures and honest promotions are a must. Aussie advertisers must ensure ads comply with both ACCC and FTC rules.
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Localise the content: Don’t just drop Aussie slang and expect US audiences to vibe. Tailor messaging to US culture, trends, and slang while keeping your brand voice consistent.
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Use Aussie dollars wisely: Since payments are made in USD, watch out for currency fluctuations. Consider locking in rates with your payment provider.
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Measure real engagement: Snapchat metrics differ from other platforms. Focus on Snap Views, Screenshot counts, and Story completion rates rather than just likes or comments.
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Leverage BaoLiba: Our platform connects you to vetted US influencers, handles payments in your local currency, and keeps everything compliant.
📊 Top 10 Snapchat Influencers in the USA to Collaborate With
Here’s the lowdown on the 10 Snapchat influencers USA brands and Aussie advertisers should consider in 2025. These creators bring authentic engagement and have a track record of brand success.
1. Addison Rae (@addisonraee)
Addison is no stranger to the influencer game, with a massive Snapchat following. Perfect for beauty, lifestyle, and fashion brands wanting to tap into Gen Z.
2. Larray (@larrayeeee)
Known for his comedic snaps and viral challenges, Larray attracts a young, highly engaged audience. Great for entertainment and casual lifestyle products.
3. Alix Earle (@alixearle)
A beauty guru with a loyal fan base, Alix is ideal for skincare and makeup promos aimed at younger consumers.
4. Zach King (@zachking)
Famous for his mind-blowing magic edits, Zach’s Snapchat presence is perfect for tech, gadgets, and creative brand narratives.
5. Sienna Mae Gomez (@siennamaegomez)
Sienna’s dances and positive messages resonate well with teens and young adults, making her a fit for fashion, wellness, and lifestyle categories.
6. Dixie D’Amelio (@dixiedamelio)
With a strong music and lifestyle focus, Dixie’s following is loyal and engaged — ideal for brands pushing music, apparel, or teen-centric products.
7. Charlie D’Amelio (@charliedamelio)
Snapchat users love Charlie’s relatable content. Collaborate here for fashion, lifestyle, and fitness products.
8. Spencer X (@spencerx)
A beatboxer with a unique niche, Spencer’s audience is diverse and engaged. Great for music gear, audio tech, or creative brand stories.
9. Emma Chamberlain (@emmachamberlain)
Emma’s witty and down-to-earth snaps attract a broad US audience. This makes her collaboration gold for lifestyle and travel brands.
10. Jayden Bartels (@jaydenbartels)
Young, vibrant, and versatile, Jayden’s Snapchat is buzzing with energy. Perfect for youth-focused brands, dancewear, and tech.
🧐 People Also Ask
What makes Snapchat influencers in the USA different from other platforms?
Snapchat influencers rely heavily on quick, authentic, behind-the-scenes content with a strong focus on daily life and ephemeral stories, unlike curated Instagram posts or TikTok videos. This makes their engagement feel more genuine and personal.
How can Aussie brands pay US Snapchat influencers easily?
Most US Snapchat influencers prefer payments via PayPal or direct bank transfers in USD. Aussie advertisers should use trusted platforms like BaoLiba to handle currency exchange and compliance effortlessly.
Is Snapchat still effective for influencer marketing in 2025?
Absolutely. Snapchat’s active user base in the USA remains strong, especially among Gen Z. Its unique features like Snap Originals and AR filters create fresh opportunities for influencer-driven content.
❗ Risks and Tips When Collaborating Across Borders
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Watch out for timezone differences: US influencers may post at peak times that don’t align with Aussie business hours, so plan communication accordingly.
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Cultural sensitivity: Avoid Aussie slang or references that may confuse US viewers.
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Contract clarity: Ensure contracts specify content deliverables, payment terms, and FTC compliance.
Final Thoughts
If you’re an Aussie advertiser or creator looking to crack the USA market via Snapchat, these 10 influencers offer a golden ticket. Using local insights, strong compliance, and platforms like BaoLiba to ease payments and contracts will get you across the line faster.
Based on the latest data as of May 2025, Snapchat remains a top playground for influencer marketing in the USA — and with the right approach, Aussie brands can cash in big time.
BaoLiba will keep updating the latest Australia influencer marketing trends, so stay tuned and keep smashing those collabs!