Snapchat might not be the first platform that springs to mind when thinking about China, but for Aussie brands and creators aiming to crack the Chinese market or connect with the China diaspora, partnering with the right Snapchat influencers can be a game changer. As of May 2025, the digital marketing scene in Australia is buzzing with cross-border influencer strategies, and Snapchat’s unique style of ephemeral content and casual engagement is gold for authenticity-driven campaigns.
In this piece, I’m diving into the top 10 Snapchat influencers you should be eyeing for collaborations targeting Chinese audiences — tailored for Australian advertisers and creators wanting to get real traction without the faff.
📢 Why Snapchat and China Makes Sense for Aussie Marketers
First off, a quick reality check: Snapchat itself isn’t officially available inside mainland China due to government restrictions. However, its usage is alive and kicking among Chinese expats, students, and business travellers — plus, it’s a slick tool for Aussie brands to engage China’s young, tech-savvy crowd abroad.
For Australian advertisers, this means Snapchat influencers with solid China connections or bilingual chops can open the door to a niche but highly valuable market segment. Plus, local Aussie payment systems like PayPal, Afterpay, and even flexible crypto options make influencer payments straightforward. Most Aussie brands prefer deals priced in AUD, but expect some influencers to invoice in USD or RMB depending on their base.
💡 How Aussie Brands Work With Snapchat Influencers Targeting China
Aussie brands tend to go all-in on authenticity and storytelling, so Snapchat’s behind-the-scenes, day-in-the-life style content fits the bill. When collaborating with influencers targeting China, remember to:
- Keep content bilingual or subtitled for Mandarin speakers.
- Respect local cultural nuances and avoid sensitive political topics.
- Use Snapchat’s unique features like AR filters and Snap Map to boost engagement.
- Negotiate clear deliverables and use contracts aligned with Australian consumer laws.
- Pay attention to data privacy laws both in Australia and China (think: the Australian Privacy Act and China’s Personal Information Protection Law).
📊 Top 10 Snapchat Influencers You Should Collaborate With in China
Here’s a no-fluff list of Snapchat stars who bring together Chinese culture, language, and that Aussie-friendly vibe — plus a few local success stories to inspire your next campaign.
1. Li Wei @snapliwei
A Chinese-Aussie lifestyle vlogger who shares everything from Melbourne street eats to tech reviews. Perfect for Aussie brands wanting to blend local flavour with Chinese heritage.
2. Jess Huang @jesshuang_snap
Jess is Sydney-based and nails bilingual beauty and skincare content. She’s worked with brands like Mecca and L’Oréal, creating snaps that resonate with both Aussie and Chinese audiences.
3. Xiao Chen @xiaochen_snap
A student influencer from Brisbane with a strong following among Chinese international students. Known for uni tips and city guides, great for education and travel sectors.
4. Ming Zhao @mingzhao_snap
Ming’s food snaps are fire. Based in Perth, he fuses Chinese recipes with Aussie ingredients, attracting foodies on both sides of the planet.
5. Chloe Tan @chloetan.snap
Chloe is all about fashion and lifestyle with a China-Australia fusion. Her collabs with brands like Country Road and Sass & Bide show her versatility.
6. Jason Liu @jasonliu_snap
Jason’s tech unboxings and gadget reviews have a loyal following among Chinese tech enthusiasts living in Sydney and Melbourne.
7. Emily Wong @emilywong_snap
Emily’s fitness snaps combine Western workouts with traditional Chinese wellness tips, making her a unique health influencer.
8. Aaron Zhang @aaronzhang.snap
Aaron is into travel and adventure, showcasing hidden gems in Australia to Chinese travellers planning trips Down Under.
9. Lily Chen @lilychen.snap
Lily’s art and DIY snaps have a creative flair that appeals to young Chinese creatives in Australia.
10. Kevin Wu @kevinwu_snap
Kevin’s comedy and everyday life snaps resonate with Chinese youth abroad, perfect for light-hearted brand campaigns.
❓ People Also Ask
What makes Snapchat influencers effective for targeting Chinese audiences?
Snapchat influencers bring authenticity and a casual vibe that’s less polished than Instagram or TikTok, which helps brands connect on a personal level. Plus, many influencers have bilingual skills and cultural insights that help brands avoid missteps.
How do Australian brands typically pay Snapchat influencers targeting China?
Most Aussie brands pay via PayPal or bank transfers in AUD, but some influencers who operate partially in China might prefer payments in USD or RMB through platforms like Wise or Alipay for convenience.
Are there legal considerations when working with Snapchat influencers for Chinese markets?
Absolutely. Aussie brands must comply with the Australian Consumer Law, data privacy standards, and be mindful of China’s strict content regulations. It’s crucial to have clear contracts outlining content requirements and ownership.
📊 Case Study: Mecca’s Snapchat Campaign Targeting China-Australian Youth
In early 2025, Mecca Beauty launched a Snapchat campaign featuring Jess Huang and Chloe Tan to promote a limited-edition skincare line inspired by Chinese herbal ingredients. The campaign leveraged Snapchat AR filters showcasing product benefits and saw a 30% boost in online sales among Chinese-Australian consumers, proving that Snapchat can be a powerful bridge for this demographic.
💡 Pro Tips for Aussie Advertisers Working with Snapchat Influencers
- Test content types: try short stories, AR lenses, and Q&A sessions.
- Engage influencers early in campaign planning for authentic storytelling.
- Use Snapchat Insights to track engagement and optimise content.
- Localise payment and contracts to Aussie standards but be flexible with influencer preferences.
- Respect time zones — China is 2-3 hours behind Eastern Australia.
Final Thoughts
Snapchat might not be the obvious choice for China-targeted campaigns, but if you’re an Aussie advertiser or creator looking to tap into the Chinese diaspora or international students, these 10 influencers are your quickest route to genuine engagement. Keep it real, respect cultural nuances, and leverage Snapchat’s unique features.
BaoLiba will continue updating Australia’s influencer marketing trends, so stay tuned for more insider tips and fresh data. Want to dominate your next cross-border campaign? You know where to find us.
