If you’re an Aussie brand or digital marketing pro hunting for fresh collab opps in the vibrant sgapore market, you’ve landed in the right spot. Instagram’s still king when it comes to influencer power plays, especially in Southeast Asia, and Singapore’s scene is buzzing with talent ready to push your campaigns into overdrive.
As of May 2025, the marketing vibe in Australia leans heavily on authentic, localised content that resonates with diverse audiences — and that’s exactly what Singaporean influencers excel at, blending sleek city vibes with multicultural punch. Whether you’re flogging fashion, tech, lifestyle, or F&B, teaming up with the right Instagram stars in Singapore can seriously boost your brand’s footprint Down Under and beyond.
Let’s dive into the top 10 Instagram influencers in Singapore you need on your radar — these legends know how to get eyeballs, engagement, and conversions without the fluff.
📢 Why Partner with Singaporean Instagram Influencers from an Aussie Perspective
Singapore is a gateway to Southeast Asia’s affluent, digitally savvy crowd. For Aussie brands, it’s a chance to tap into a market that values quality, innovation, and style — all communicated through Instagram’s visual storytelling.
Payment? Most Aussie marketers prefer straightforward transactions in AUD or SGD, using trusted platforms like PayPal or direct bank transfers. The legal landscape here is tight on transparency and disclosure, so always ensure influencers comply with the Advertising Standards Authority of Singapore (ASAS) and ACCC guidelines back home.
Locally, Aussie brands like Bonds and Aesop have nailed cross-border influencer campaigns, leveraging authentic storytelling and local flavour. You can do the same by picking influencers who truly vibe with your brand ethos.
💡 The Top 10 Instagram Influencers to Collaborate With in Singapore
1. JianHao Tan (@jianhaotan)
One of Singapore’s OG content creators with a massive following that spans comedy, lifestyle, and youth culture. His engagement rates are solid, making him a prime pick for brands targeting millennials and Gen Z.
2. Christabel Chua (@bellywellyjelly)
A powerhouse in fashion and lifestyle, Christabel’s content is slick but relatable — perfect for Aussie fashion labels looking to break into the Asian market with style and authenticity.
3. Dee Kosh (@deekosh)
Master of witty and edgy content, Dee Kosh has a loyal fan base and a knack for making sponsored content feel natural. Great for tech and entertainment brands wanting a contemporary feel.
4. Naomi Neo (@naomineo_)
She’s all about lifestyle, beauty, and motherhood, making her an excellent choice for brands in skincare, baby products, or wellness sectors.
5. Xiaxue (@xiaxue)
A veteran blogger and influencer, Xiaxue brings sharp opinions and massive reach. Ideal if you want to stir up conversation and gain serious traction.
6. Melissa Celestine Koh (@melissackoh)
Lifestyle and travel influencer with a global audience. Perfect for Aussie travel brands or luxury products wanting to tap into international Singaporean followers.
7. Andrea Chong (@dreachong)
Fitness and fashion rolled into one, Andrea’s content is aspirational yet accessible. She’s a natural fit for health, wellness, and activewear collabs.
8. Benjamin Kheng (@benjaminkheng)
Musician and influencer with a large following among young adults. A solid pick for brands in music, tech gadgets, or lifestyle sectors.
9. Jian Hui Tan (@jianhui)
Known for his travel and food content, Jian Hui’s audience loves authentic experiences. Great for Aussie F&B brands or tourism campaigns.
10. Kelly Latimer (@kellylatimer)
A rising star in beauty and lifestyle, Kelly’s engagement stats are impressive. Perfect for Aussie cosmetics and skincare brands aiming for a fresh voice in Asia.
📊 People Also Ask
What makes Singaporean Instagram influencers unique compared to Aussie ones?
Singaporean influencers often bring a multicultural angle blending East and West, with polished production and a knack for storytelling that appeals regionally, while Aussie influencers lean more laidback and localised.
How do Aussie brands typically pay Singaporean influencers?
Most Aussie brands use AUD or SGD payments via PayPal or direct bank transfers, ensuring clear records for tax and compliance. Contracts usually cover disclosure to meet both Aussie and Singaporean ad standards.
Can Aussie influencers collaborate with Singaporean brands via Instagram?
Absolutely. Cross-border collabs are booming, especially with platforms like BaoLiba offering streamlined campaign management and payment solutions tailored for Aussie-Singapore partnerships.
❗ Key Tips for Aussie Marketers Collaborating with Singapore Influencers
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Localise your messaging: Singaporeans appreciate content that respects their unique cultural mix — English works but sprinkle in some local slang or references to hit the mark.
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Be transparent: Both Singapore and Australia have strict influencer marketing regulations. Make sure all sponsored content is clearly labelled to avoid legal headaches.
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Track ROI with data: Use Instagram analytics and third-party tools to monitor engagement and conversion, adjusting your strategy in real-time.
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Leverage BaoLiba’s platform: For hassle-free discovery, negotiation, and payment with Singaporean influencers, BaoLiba is a solid go-to.
📢 Wrapping Up
If you’re serious about growing your brand footprint in Singapore, leveraging these 10 Instagram influencers can be a game changer. Their diverse audiences, authentic content, and high engagement rates align well with the 2025 Aussie marketing landscape — which demands real connections and measurable results.
Keep an eye on BaoLiba for the freshest insights and updates on Australia’s influencer marketing trends. We’re here to help you crack the code of international influencer collabs with zero fuss.
Happy collabing!
