Looking to tap into the Philippines market via Instagram? As an Aussie advertiser or content creator, teaming up with the right influencers can make or break your campaign. With social media evolving fast, especially on stagram, it’s crucial to know who’s hot in the philippes scene right now. In this article, I’m breaking down the top 10 Instagram influencers you should collab with if you want to crush it in the Filipino market from an Australia perspective.
By May 2025, Australia’s marketing landscape has leaned heavily into influencer partnerships, especially in cross-border campaigns. Aussies love transparency, authentic engagement, and payment methods that are smooth as—think AUD via PayPal or direct bank transfers. Also, respecting local laws around advertising and disclosure both here and in the Philippines is non-negotiable. Let’s dive in.
📢 Why Philippines Instagram Influencers Matter for Aussies
The Philippines is one of Asia’s fastest-growing social media markets. With over 100 million people, a young population, and a massive love for Instagram, it’s a goldmine for Aussie brands wanting to expand their footprint.
In Australia, brands like Aesop and Bonds have started dabbling in Southeast Asia through influencer marketing, realising that authentic local voices on platforms like Instagram drive deeper engagement than direct ads. Plus, Aussie advertisers benefit from the relatively low cost of influencer partnerships in the philippes compared to Western markets.
💡 What Makes a Good Influencer Collab from Australia
- Authenticity: Filipinos value realness. Influencers with genuine stories and engagement win over those pushing ads hard.
- Audience Fit: The influencer’s followers should match your target demographic. For Aussie brands, that might be millennials or Gen Z in urban areas like Manila.
- Compliance: Aussie advertisers must ensure the influencer clearly marks paid content to comply with ACCC rules and local Filipino regulations.
- Payment Ease: Most influencers accept AUD payments via PayPal or Wise. Using BaoLiba’s platform can smooth out currency and compliance headaches.
📊 Top 10 Instagram Influencers in Philippines to Team Up With
Here’s the lowdown on ten influencers killing it on stagram in the philippes right now. These folks cover lifestyle, fashion, food, and travel—perfect for Aussie brands in these sectors.
1. Niana Guerrero (@nianaguerrero)
A teen dance queen with over 15 million followers, Niana’s youthful energy and massive reach make her ideal for targeting Gen Z. She’s worked with global brands and has a loyal fanbase that loves her down-to-earth vibe.
2. Bretman Rock (@bretmanrock)
Though based in the US, Bretman is Filipino-American with a huge following in the Philippines. His bold personality and beauty content resonate well, especially for Aussie skincare and cosmetics brands.
3. Anne Curtis (@annecurtis)
A Hollywood actress turned lifestyle influencer, Anne has a mature audience and is a trusted name in fashion and wellness. Great for premium Aussie brands wanting to position themselves as aspirational.
4. Ivana Alawi (@ivanaalawi)
An actress and vlogger, Ivana’s content mixes humour with family and lifestyle. She’s a fit for Aussie FMCG and travel campaigns targeting middle-income Filipinos.
5. Mimiyuuuh (@mimiyuuuh)
Known for quirky fashion and relatable humour, Mimiyuuuh appeals to a wide demographic. Collaboration here can give brands a fun, youthful edge.
6. Janina Vela (@janinavela)
A beauty and lifestyle influencer with a big Aussie following, Janina blends local and Western styles, making her a bridge for Aussie brands entering the philippes.
7. Wil Dasovich (@wildasovich)
Wil is all about travel and adventure, perfect if you’re marketing Aussie tourism or outdoor gear to Filipinos dreaming of Aussie holidays.
8. Alex Gonzaga (@cathygonzaga)
Alex’s comedic style and vibrant personality have made her a household name. She’s a great choice for light-hearted, mass-market Aussie campaigns.
9. Heart Evangelista (@iamhearte)
A fashion icon and artist, Heart is a go-to for luxury and lifestyle brands. Perfect if your Aussie label wants to position as premium and creative.
10. Lloyd Cadena (RIP) Influence Continues
Although Lloyd passed away, his legacy and community-run accounts remain influential. Collaborating with his family or aligned causes can resonate deeply with Filipinos valuing authenticity and heart.
❓ People Also Ask
Who are the top Filipino influencers on Instagram?
Top Filipino influencers include Niana Guerrero, Bretman Rock, Anne Curtis, Ivana Alawi, and Mimiyuuuh, each dominating different niches from dance to beauty and comedy.
How can Australian brands pay Filipino influencers?
Australian brands usually pay via PayPal, Wise, or direct bank transfers in AUD or PHP. Platforms like BaoLiba help streamline payments and contracts ensuring compliance with both countries’ laws.
What should Australian advertisers watch out for when working with Filipino influencers?
Make sure paid posts are clearly disclosed, respect cultural nuances in content, and understand the Filipino audience’s preferences for authenticity and relatability.
💡 Pro Tips for Aussie Brands Collaborating in the Philippines
- Use local Filipino agencies or platforms like BaoLiba to vet influencers and manage campaigns.
- Respect time zones and communication styles—Filipinos appreciate warm, respectful interactions.
- Focus on long-term partnerships rather than one-off posts for better ROI.
- Combine Instagram with Facebook and TikTok for max exposure, as Filipinos are heavy users of all three.
- Leverage Aussie payment methods that are reliable and transparent to build trust.
📢 Current Marketing Trends from Australia to Philippines in 2025
As of May 2025, Aussie advertisers are doubling down on influencer marketing in Southeast Asia. The rise of micro-influencers with niche but highly engaged audiences is a key trend. Also, video content on Instagram Reels and Stories is outperforming static posts, so influencers who create engaging video content are gold.
Influencers who can speak both English and Tagalog bridge cultural gaps, making campaigns more relatable. Aussie brands like Koala and Billini have started experimenting with these influencers to great success.
Final Thoughts
If you’re an Aussie advertiser or content creator looking to expand into the Philippines, collaborating with the right Instagram influencers is a no-brainer. The top 10 influencers listed here cover a broad spectrum of audiences and niches to suit your brand’s needs. Keep in mind the legal, cultural, and payment nuances between Australia and the Philippines for smooth campaigns that convert.
BaoLiba will continue updating Australia’s influencer marketing trends, so stay tuned and follow us for more insider tips. Let’s make those cross-border campaigns sing!
