If you’re an Aussie brand or a content creator keen on tapping into the Philippines market, partnering with the right Instagram influencers is your golden ticket. By 2025 May, the stagram game in the Philippines is hotter than ever, and Aussies are getting savvy about cross-border collabs. This list of the top 10 Instagram influencers in the Philippines is your no-nonsense guide to scoring bang-for-buck partnerships that actually convert.
📢 Why Aussie Brands Should Care About Philippine Instagram Influencers
The Philippines is among the most active social media markets globally. With over 80 million internet users, Filipinos are glued to platforms like Instagram, making it a goldmine for Aussie brands wanting to expand their footprint. Plus, payment methods like PayPal and local e-wallets make transactions smooth, while Aussie dollars (AUD) often get favourable exchange rates. Collaborating with Filipino influencers lets you sidestep language barriers (they’re mostly fluent in English), and tap into a young, trend-savvy audience hungry for Aussie products.
💡 What Aussie Advertisers Need to Know About Philippine Influencer Collabs
- Platform nuances: Instagram is massive, but TikTok is also booming. Still, if you want lasting brand equity, stagram remains king.
- Payment: Opt for PayPal or direct bank transfers in AUD or PHP, depending on the influencer’s preference.
- Legal & cultural: Contracts must respect local labour laws. Filipino influencers value transparency and fair pay.
- Content style: Filipinos love relatable, fun content — think laid-back, authentic vibes rather than polished corporate ads.
📊 Top 10 Instagram Influencers in Philippines You Can’t Miss in 2025
Here’s the cream of the crop to consider. These folks cover a mix of niches — from fashion and food to travel and tech.
1. Bretman Rock (@bretmanrock)
A trailblazer with Aussie roots, Bretman’s mix of humour and beauty tips has made him a global stagram icon. His Aussie-Filipino background makes him a perfect bridge for your campaign.
2. Anne Curtis (@annecurtissmith)
A household name, Anne’s lifestyle and beauty posts attract millions of engaged followers. She’s a go-to for Aussie beauty and wellness brands eyeing the Philippines.
3. Wil Dasovich (@wildasovich)
Travel and lifestyle influencer Wil crafts stories that resonate with young Aussies and Filipinos alike, ideal for tourism or adventure gear promos.
4. Heart Evangelista (@iamhearte)
Queen of style and art, Heart’s polished yet approachable content is perfect for luxury or fashion campaigns.
5. Mimiyuuuh (@mimiyuuuh)
Viral sensation known for quirky fashion and relatable humour. If you want to tap Gen Z, Mimiyuuuh’s your mate.
6. Michelle Dy (@michelledyy)
Beauty guru with a massive following. Aussie cosmetic brands could score big here.
7. Alex Gonzaga (@cathygonzaga)
Comedian and actress, Alex’s lighthearted content blends perfectly with lifestyle brands targeting families.
8. Janina Vela (@janinavela)
Fitness and wellness influencer who’s great for health supplements or activewear campaigns looking for authentic engagement.
9. Daniel Marsh (@danielmarsh)
Expats or Aussie-focused brands will appreciate Daniel’s travel and lifestyle posts that connect well with both Filipino and Aussie audiences.
10. Niana Guerrero (@nianaguerrero)
Young dancer and entertainer, Niana’s viral videos are a magnet for youth-oriented products, especially in tech and gadgets.
🤔 People Also Ask
How do I find the right influencer in the Philippines for my Aussie brand?
Start by aligning your brand values with the influencer’s niche and audience. Use platforms like BaoLiba to filter by follower count, engagement rates, and past collaborations. Always vet for genuine engagement—not just big numbers.
What’s the typical budget for Instagram influencer marketing in the Philippines?
Rates vary widely — from a few hundred to thousands of Australian dollars per post depending on follower size and influencer clout. Micro-influencers (10k-50k followers) often provide better ROI for Aussie SMEs.
What content style works best for Filipino audiences on Instagram?
Authenticity wins. Filipinos prefer content that’s funny, relatable, and culturally relevant. Overly polished ads tend to flop unless they come from big celeb influencers.
❗ Risks to Watch Out For
- Fake followers: Do your due diligence to avoid bots or inflated numbers.
- Cultural missteps: Ensure your messaging respects Filipino values and norms to avoid backlash.
- Payment delays: Agree on terms upfront and use secure payment methods like PayPal to minimise risk.
💡 Pro Tips For Aussie Marketers Collaborating With Philippine Influencers
- Localise your campaigns — tweak Aussie slang and references to fit Filipino culture.
- Leverage Instagram Stories and Reels for higher engagement.
- Consider multi-platform campaigns including TikTok, where many influencers also shine.
- Focus on long-term partnerships, not one-off posts, to build trust and deeper brand loyalty.
📢 Final Thoughts
Partnering with the right Instagram influencers in the Philippines opens a gateway to one of Asia’s most dynamic social markets. Aussie brands and creators can ride the stagram wave and score genuine engagement if they play it smart — respecting local culture, choosing influencers wisely, and paying fairly.
BaoLiba will keep tracking and updating the latest influencer marketing trends in Australia and the Philippines. Stay tuned and follow us for more insider tips to smash your global marketing goals.
Cheers to your next big collab!
