If you’re an Aussie brand or content creator keen to tap into Vietnam’s booming digital scene, teaming up with the right YouTube influencers is a no-brainer. Vietnam’s tube game is fire right now — with millions tuning in daily and influencers commanding mad trust and engagement. As of May 2025, the marketing buzz in Australia highlights Vietnam as a prime spot for cross-border influencer collabs, especially given the tight Aussie-Vietnam trade ties and growing consumer interest.
Here’s the lowdown on the top 10 YouTube influencers in Vietnam you must consider working with — no fluff, just the real deal. Whether you’re pushing beauty products, tech gear, or Aussie lifestyle brands, these creators have the clout to get your message across loud and clear.
📢 Why Vietnam and Why YouTube?
Vietnam’s internet penetration is sky-high, with YouTube reigning supreme as the go-to platform, especially among Gen Z and millennials. Aussies looking to enter or expand in this market benefit from local influencers’ ability to speak the native lingo and culture fluently. Plus, YouTube’s long-form format makes it perfect for storytelling, product demos, and genuine engagement — which Aussie brands know converts better than quick ads.
Payment-wise, Aussies typically settle influencer fees via international bank transfers or PayPal, denominated in AUD or USD depending on agreement. Keep contracts clear on IP rights and content usage, respecting Vietnam’s local advertising regulations — this keeps things smooth and legit.
💡 Top 10 YouTube Influencers in Vietnam to Collab With
1. Sơn Tùng M-TP
Not just a singer, Sơn Tùng M-TP’s channel blends music, lifestyle, and personal vlogs. He’s a mega star with over 10 million subscribers. Brands in fashion, music gear, or youth lifestyle find his audience aligns perfectly for authentic reach.
2. FAP TV
A comedy powerhouse, FAP TV’s sketches pull millions of views weekly. Their content is super shareable, making them ideal for brands targeting a young, fun-loving crowd.
3. Hậu Hoàng
Vibrant, quirky, and relatable, Hậu Hoàng nails the Gen Z vibe with music, challenges, and daily life content. Her engagement rates are off the charts, perfect for beauty or lifestyle Aussie brands.
4. The Anh Em
This duo offers a mix of gaming, tech reviews, and lifestyle videos. If you’re pushing gadgets or gaming gear, these lads are your go-to tube mates.
5. PewPew
One of Vietnam’s OG YouTubers, PewPew specialises in gaming but also dives into charity and social issues. Collaborating with him can give your brand a socially responsible edge.
6. MisThy
A female gamer and streamer with a loyal fanbase, MisThy’s channel is gold for brands wanting to break into the female gamer segment in Vietnam.
7. JVevermind
Known for his comedic takes on Vietnamese culture and everyday life, JVevermind is a cultural icon on YouTube. He’s perfect for Aussie brands that want a humorous, relatable touch.
8. Linh Ngọc Đàm
A powerhouse in esports and lifestyle content, Linh’s channel resonates well with urban youth, making her a fit for tech, fashion, and lifestyle collabs.
9. Thơ Nguyễn
Focused on family-friendly and toy review content, Thơ Nguyễn’s audience skews younger, ideal for brands in children’s products or family services.
10. Giang Ơi
Lifestyle, travel, and self-care are Giang Ơi’s bread and butter. Her polished content style suits premium Aussie wellness or travel brands eyeing Vietnamese consumers.
📊 How Aussie Brands Can Work With Vietnam’s Tube Stars
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Localise Your Approach: Aussies often make the mistake of going in with a one-size-fits-all message. Vietnamese audiences value content that respects local culture and language. Engage a local agency or translator to nail this.
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Content Type: Long-form reviews, tutorials, and story-driven content work best on YouTube. Avoid overly pushy ads. Let the influencer’s style shine through — authenticity is king.
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Payment & Legal: Handle payments in AUD or USD via secure channels like PayPal or direct bank transfers. Ensure contracts cover content rights, posting schedules, and compliance with Vietnam’s advertising laws.
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Use Local Platforms: Besides YouTube, cross-promote on Zalo and Facebook — Vietnam’s other massive platforms. This boosts reach and engagement.
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Measure & Optimise: Track KPIs like watch time, engagement, and conversion rates. Aussie platforms like AdEspresso or Hootsuite can integrate with YouTube analytics for easy monitoring.
❗ People Also Ask
Who are the top YouTube influencers in Vietnam right now?
Vietnam’s top YouTube influencers as of 2025 include Sơn Tùng M-TP, FAP TV, Hậu Hoàng, The Anh Em, and PewPew — spanning music, comedy, gaming, and lifestyle genres.
How can Australian brands collaborate with Vietnamese YouTubers?
Australian brands should focus on authenticity, localising content, using secure payment methods (like PayPal), and working with local agencies to navigate cultural nuances and legal requirements.
What payment methods are common for influencer collaborations between Australia and Vietnam?
Payments are typically done via international bank transfers or PayPal, denominated in AUD or USD, ensuring transparency and security for both parties.
📢 Final Thoughts
Vietnam’s YouTube scene is a goldmine for Aussie brands and creators chasing fresh markets and genuine engagement. These 10 influencers are proven game changers in the local tube ecosystem. Keep your collabs authentic, respect local culture, and pay attention to legalities — that’s how you win long term.
BaoLiba will keep updating the latest influencer marketing trends in Australia and beyond. Stay tuned and smash those cross-border campaigns!
