If you’re an Aussie brand or influencer keen to tap into the booming Vietnam market, partnering with local YouTube stars is your fast track to success. As of May 2025, Vietnam’s digital landscape is buzzing, and YouTube remains king — it’s the go-to platform for everything from gaming and beauty tutorials to food vlogs and travel diaries.
In this no-fluff guide, I’ll walk you through the top 10 YouTube influencers in Vietnam worth your time and investment. Whether you’re a marketer looking to launch a campaign or a content creator chasing collabs, this list will save you hours of research and help you nail your cross-border strategy.
📢 Why Vietnam and Why YouTube?
Vietnam’s online population is over 70 million, with roughly 80% active on social media. YouTube is especially dominant here, with millions tuning in daily. For Australian brands, this isn’t just a numbers game — it’s about cultural relevance, authentic storytelling, and connecting with a young, engaged audience willing to spend.
Paying your influencers in AUD via secure platforms like PayPal or direct bank transfers is straightforward. Just keep in mind Vietnam’s local tax policies and Aussie regulations around international payments. Always get contracts signed to cover intellectual property and content rights — Australia’s legal system expects clear terms, and so should you.
Now, let’s get to the good stuff — the 10 top YouTube creators in Vietnam you need on your radar.
💡 Top 10 YouTube Influencers in Vietnam to Collaborate With
1. Cris Devil Gamer
Subscribers: 8.5 million+
Niche: Gaming
Why Collaborate? Cris is the go-to gaming legend in Vietnam, specialising in PUBG, Free Fire, and mobile games. Aussie gaming brands or accessory sellers should hit him up for authentic, high-impact campaigns.
2. JVevermind
Subscribers: 4 million+
Niche: Comedy and Lifestyle
Why Collaborate? JVevermind’s sharp humour and social commentary resonate with urban youth. Brands targeting millennials and Gen Z, especially in fashion or tech, will find a natural fit here.
3. FAP TV
Subscribers: 7 million+
Niche: Sketch comedy and entertainment
Why Collaborate? These guys churn out viral content with local flavour. Perfect for Aussie brands wanting to blend humour with relatable storytelling.
4. Duy Nam Vlog
Subscribers: 2.4 million+
Niche: Food and Travel
Why Collaborate? For Aussie tourism or food products looking to appeal to Vietnamese wanderlust, Duy Nam’s down-to-earth style is gold.
5. Hậu Hoàng
Subscribers: 5.6 million+
Niche: Music and Entertainment
Why Collaborate? Hậu Hoàng’s mix of catchy tunes and quirky content captures a broad demographic, ideal for lifestyle and FMCG brands.
6. Soobin Hoàng Sơn
Subscribers: 3 million+
Niche: Music and Youth Culture
Why Collaborate? Partnering with Soobin is a ticket to Vietnam’s trendy youth scene, perfect for Aussie streetwear or tech gadgets.
7. An Nguy
Subscribers: 1.5 million+
Niche: Beauty and Lifestyle
Why Collaborate? An Nguy is a beauty queen with a loyal following. Aussie cosmetic brands and wellness products will find a ready audience here.
8. Thơ Nguyễn
Subscribers: 9 million+
Niche: Kids & Family Content
Why Collaborate? If your brand focuses on family or children’s products, Thơ Nguyễn’s massive kid-friendly channel is a no-brainer.
9. MisThy
Subscribers: 5.3 million+
Niche: Gaming and Vlogging
Why Collaborate? MisThy’s vibrant personality appeals to young gamers and lifestyle fans alike, making her a good match for tech brands and fashion lines.
10. Khoa Pug
Subscribers: 3.2 million+
Niche: Food and Travel Reviews
Why Collaborate? Khoa Pug’s honest food critiques and travel experiences can help Aussie food brands and tourism operators break into the market with credibility.
📊 People Also Ask
What’s the best way for Aussie brands to pay Vietnamese influencers?
The safest bet is via PayPal, Wise, or direct bank transfers in AUD. Always check local tax laws and get a solid contract to avoid headaches.
How do I choose the right YouTube influencer for my Aussie brand?
Match your target audience with the influencer’s niche and engagement rates. Look beyond subscriber counts to how active and genuine their community is.
Can Aussie influencers collaborate with Vietnamese YouTubers?
Absolutely. Cross-border collabs are hot right now. Joint content helps Aussie creators grow Vietnamese followers and vice versa. Just plan for time zone differences and cultural nuances.
❗ Risks and Tips for Aussie Marketers
Vietnam’s online scene moves fast, and trends shift quicker than a Sydney summer storm. Don’t just pick influencers by numbers — dig into audience demographics, engagement quality, and past brand partnerships. Also, respect Vietnam’s content regulations to avoid any legal issues.
Working with local agencies like BaoLiba can smooth the process, offering vetted influencers, campaign management, and payment handling. Plus, they know the ins and outs of both Aussie and Vietnamese markets.
💡 Wrapping Up
Vietnam’s YouTube scene is a treasure trove for Aussie brands and content creators ready to expand their horizons. Collaborating with the right influencers can skyrocket your visibility and sales, especially as online video content consumption keeps climbing.
According to data from May 2025, Australian marketers investing smartly in Vietnam via YouTube collaborations are already seeing ROI boosts of over 30% compared to other SEA markets.
BaoLiba will keep updating the latest Aussie-Vietnam influencer marketing trends, so keep an eye on us and stay ahead of the game.
Let’s get cracking and make your next campaign a winner Down Under and beyond!
