International Advertising

💡 Quick Reality Check for Aussie Advertisers If you’re an Australian brand hunting China-based Threads creators to run fixed-fee promos, welcome — you’re in the right place. The market in China is complex: creators move fast, platforms evolve, and consumer shopping habits (like intense price-checking during sales events) mean your campaign needs more than a one-off post — it needs context, clarity and local smarts. ...

💡 Aussie Brands and Nigeria’s ShareChat Craze: What’s the Buzz? If you’re an Aussie brand scratching your head about how to break into Nigeria’s fast-growing digital scene, ShareChat might just be your golden ticket. This homegrown Indian social media platform has exploded in popularity across India and made serious inroads into Nigeria’s social landscape, offering a fresh alternative for brands to run sponsored campaigns. ...