International Marketing

💡 Why this matters — and the real question creators are asking If you’re an Aussie creator who loves gaming and wants to be first in line to review hot new features, Latvia is suddenly on the map — and Douyin (China’s TikTok-style app) can be a weirdly powerful channel to get those reviews noticed in APAC. But how do you actually reach Latvian brands — studios, indie teams, and product owners — on Douyin to review new game features without wasting time, getting lost in translation, or shouting into a void? ...

💡 Why Pinterest is a weirdly good place to pitch Indonesian brands If you’re an Aussie creator making crisp testimonial videos, you’ve probably focused your outreach on Instagram, TikTok or email. That’s logical — but you might be missing a quieter, high-intent channel: Pinterest. Brands in Indonesia (and across Southeast Asia) increasingly treat Pinterest as a discovery layer for tourism, home decor, fashion and food — categories that lean heavily on user trust and aspirational imagery. In March, a notable campaign from Wonderful Indonesia used international out‑of‑home advertising to boost sustainable tourism messaging in Europe; that kind of brand-building shows Indonesian marketers are investing in cross-border visibility, not just local feeds. ...

💡 Why Aussie Creators Should Care About Slovakia Brands on Zalo Alright mate, if you’re an Aussie creator keen on cracking into fresh markets, Slovakia might not be the first place on your radar. But here’s the kicker: Slovakia’s brands are increasingly exploring new social channels like Zalo to stir up buzz for product launches. If you’re wondering how to get in on that action — especially from Down Under — you’re in the right spot. ...