If you’re an Aussie brand or marketer looking to crack into the China market, teaming up with Bilibili influencers is a no-brainer. Bilibili is China’s go-to video platform, especially buzzing with Gen Z and young millennials, making it prime real estate for authentic influencer collaborations. But how do you, sitting down under in Australia, find the right Bilibili influencer and get the collab rolling smoothly?
Let’s cut through the noise and get real about how to find China Bilibili influencer collaboration from Australia in 2025 — no fluff, just street-smart, hands-on advice backed by local insights and global know-how.
📢 Marketing Landscape in Australia and China
As of May 2025, Australia’s digital marketing scene is booming, with brands increasingly going beyond local borders to tap into China’s massive consumer base. Aussie companies like Koala Mattresses and Frank Green have started experimenting with China’s social platforms, but many still scratch their heads when it comes to Bilibili.
Australia’s social ecosystem is dominated by platforms like Instagram, TikTok, and YouTube, with payments mostly handled in AUD via PayPal, bank transfers, or even newer fintech solutions like Afterpay for consumer purchases. However, China’s ecosystem is a whole different ballgame — Bilibili’s influencer collaborations typically involve RMB payments via Alipay or WeChat Pay, and navigating their legal and cultural nuances requires a bit of insider knowledge.
💡 How to Find China Bilibili Influencers for Collaboration
1. Understand Bilibili’s Influencer Landscape
Bilibili isn’t just a video site; it’s a vibrant community where influencers (called “UP主”) build tight-knit fanbases around gaming, anime, tech, lifestyle, and more. Unlike Weibo or Douyin, Bilibili creators tend to have higher engagement and more niche, loyal followers.
2. Tap Into Specialist Agencies and Platforms
From Australia, your best shortcut is working with agencies or platforms that know both markets. For example:
- BaoLiba: A global influencer marketing platform connecting Aussie brands with China’s top Bilibili creators.
- ParkLU: Although more WeChat and Douyin focused, they offer Bilibili influencer connections.
- Local Aussie marketing firms specializing in China digital like Dragon Social or Panda Advertising can also help bridge the gap.
3. Use Bilibili’s Creator Search and Data Tools
If you want to DIY, Bilibili offers a creator search function, but it’s mostly in Chinese, so having a Mandarin-speaking team member or agency partner helps. Also, tracking trending content and hashtags on Bilibili will give you a feel for who’s hot.
4. Communication and Negotiation Tips
Chinese influencer collaborations often involve more than just a flat fee; expect to discuss content types, exclusivity, and sometimes gifting. Aussie marketers need to respect Chinese business etiquette — patience, clarity, and relationship-building (guanxi) count.
📊 Australia-China Payment and Legal Considerations
Payment Methods
Australian brands typically pay in AUD, but Chinese creators expect RMB via platforms like Alipay or WeChat Pay. Using third-party payment services or agencies can smooth currency exchange and compliance issues.
Legal and Cultural Stuff
Australian marketers must understand that influencer content on Bilibili is heavily monitored for compliance with Chinese regulations. Avoid controversial topics, respect IP rights, and be prepared for longer contract review times.
🧐 People Also Ask
How do Australian brands approach influencer collaboration on Bilibili?
Most Aussie brands work through agencies or platforms like BaoLiba that understand both markets, helping with influencer vetting, content approval, and payment processing.
What payment methods are common for Bilibili influencer deals?
Chinese creators prefer Alipay or WeChat Pay, so Australian marketers often use intermediaries or currency exchange services to handle payments smoothly.
Is language a barrier for Australian marketers working with Bilibili influencers?
Yes, Mandarin fluency or reliable translation support is crucial. Many agencies provide bilingual account managers to bridge the gap.
💡 Real Aussie Example: Koala Mattresses
Koala Mattresses recently dipped toes into China by collaborating with Bilibili influencers focused on home living and design. They partnered with BaoLiba to identify creators with the right audience, negotiated contracts respecting Chinese business culture, and handled payments through RMB channels. The result? A solid brand buzz and a growing follower base in China’s younger demographic.
❗ Pitfalls to Avoid
- Don’t rely solely on one platform or influencer. Bilibili fans are picky, so diversify collaborations.
- Avoid rushing contracts or ignoring local regulations — a small slip can mean content takedown.
- Beware of fake followers or inflated metrics; always vet influencers thoroughly.
Final Thoughts
Finding the right China Bilibili influencer collaboration from Australia isn’t rocket science, but it does require local savvy and cross-border know-how. Work with trusted platforms like BaoLiba, respect cultural nuances, and keep your eyes on evolving marketing trends.
BaoLiba will keep updating Australia’s influencer marketing trends to help you stay ahead. Keep following us for the freshest insights and no-nonsense tips!
