Collaborating with TikTok influencers in the Netherlands may seem like a daunting task for marketers in Australia. However, tapping into the Dutch TikTok scene can help you reach a broader audience, especially among Gen Z and millennials.
As of April 2025, TikTok is the leading social media platform in the Netherlands, making influencers on the app a valuable asset for brands looking to enter the market. In this article, we’ll cover how to find Dutch TikTok influencers for collaboration, including some tips on how to work with them.
📈 Why Work with TikTok Influencers in the Netherlands?
TikTok is the most popular social media platform in the Netherlands, with 6.2 million users as of April 2025. The app is especially popular among youth, with over 35% of users aged between 18 and 24 years.
This makes Dutch TikTok influencers an ideal way for brands to reach a young audience. According to recent figures, TikTok accounts for 38% of all social media visits in the Netherlands, meaning that most Dutch internet users are active on the platform.
Collaborating with Dutch TikTok influencers can also boost your brand’s authenticity and credibility. A recent report indicated that 64% of consumers trust influencers more than brands, making them a crucial component of any marketing strategy.
🔎 How to Find Dutch TikTok Influencers
Finding Dutch TikTok influencers for collaboration is relatively straightforward. Here are some tips to get you started:
1. Use TikTok’s Search Function
One of the easiest ways to find TikTok influencers in the Netherlands is to use the app’s integrated search function. Start by searching for relevant hashtags that are popular among Dutch users.
Some examples of relevant hashtags include:
– #Nederland
– #Holland
– #TikTokNederland
– #DutchTikTok
– #TikTokHolland
You can also refine your search by entering keywords related to your niche. This will help you find influencers that are relevant to your brand and can reach your target audience in the Netherlands.
2. Check TikTok’s Creator Marketplace
TikTok also has its own influencer marketing platform called the TikTok Creator Marketplace. The platform connects brands with TikTok influencers and allows you to filter creators by location, follower count, engagement rate, and more.
While the platform is not available in every country, it is accessible to brands and creators in the Netherlands. This means that you can use the TikTok Creator Marketplace to find Dutch TikTok influencers for collaboration.
3. Use Third-Party Influencer Marketing Platforms
If you’re looking for a more comprehensive solution, consider using a third-party influencer marketing platform. These platforms allow brands to find and connect with influencers across multiple social media platforms, including TikTok.
Some popular influencer marketing platforms that operate in the Netherlands include:
– BaoLiba
– Influencity
– Upfluence
– AspireIQ
These platforms often provide additional features, such as analytics tools and campaign management, making it easier to work with influencers.
4. Google Dutch TikTok Influencers
Another effective way to find Dutch TikTok influencers is to conduct a simple Google search. Use relevant keywords such as “Dutch TikTok influencers” or “TikTok influencers in the Netherlands” to find lists and articles that include popular creators from the country.
For example, a recent article by Dutch influencer marketing agency The Next Ad listed some of the top TikTok influencers in the Netherlands, including:
– @carlottavanzanten
– @wouterberlau
– @marisabosma
5. Search for TikTok Influencers on Instagram
Many TikTok influencers also have a presence on Instagram. This means that you can find them by searching for relevant hashtags and keywords on the platform.
To find Dutch TikTok influencers on Instagram, try searching for hashtags such as:
– #TikTokStar
– #TikTokInfluencer
– #TikTokTalent
You can also try searching for keywords like “TikTok influencer,” “TikTok star,” or “TikTok creator,” followed by “Netherlands” or “Dutch.”
6. Follow TikTok Trends in the Netherlands
Following TikTok trends in the Netherlands is another effective way to find influencers. Trends can spread quickly on TikTok, and often involve specific songs, dances, or challenges.
By following trends, you can discover popular Dutch TikTok influencers who are participating in them. This will help you find influencers who are not only popular but also relevant to your brand.
💡 Tips for Working with Dutch TikTok Influencers
Once you’ve found Dutch TikTok influencers for collaboration, it’s essential to work with them effectively. Here are some tips to keep in mind:
1. Establish Clear Communication
Clear communication is key to a successful collaboration with TikTok influencers. Be clear about your expectations and goals, and ensure that the influencer understands them.
It’s also important to maintain open lines of communication throughout the collaboration. This will help you address any issues or concerns that may arise.
2. Allow Creative Freedom
TikTok is known for its creativity and authenticity, so it’s essential to allow influencers creative freedom. While you should provide guidelines and key messages, avoid being too controlling or rigid.
Trust the influencer’s expertise and knowledge of the platform. This will result in more authentic and engaging content that resonates with their audience.
3. Measure the Results
Finally, it’s crucial to measure the results of your collaboration with Dutch TikTok influencers. This will help you determine the effectiveness of the collaboration and identify areas for improvement.
Use analytics tools to track key metrics such as views, likes, comments, and shares. You can also ask the influencer for performance insights and feedback.
❗ Challenges of Working with Dutch TikTok Influencers
While collaborating with Dutch TikTok influencers can be beneficial, it also comes with challenges. Here are some potential obstacles to keep in mind:
1. Language Barrier
One of the main challenges of working with Dutch TikTok influencers is the language barrier. While many Dutch people speak English, some influencers may primarily use Dutch in their content.
This can make it challenging for Australian brands to communicate effectively with influencers and ensure that their messaging is conveyed accurately.
2. Cultural Differences
Cultural differences can also pose a challenge when collaborating with Dutch TikTok influencers. The Netherlands has its own unique culture and customs, which may differ from those in Australia.
It’s essential to be mindful of these differences and ensure that your messaging is culturally sensitive and appropriate.
3. Legal Considerations
Finally, there may be legal considerations when working with Dutch TikTok influencers. Each country has its own regulations regarding advertising and influencer marketing, and it’s important to comply with them.
Be sure to research the relevant laws and regulations in the Netherlands before collaborating with influencers.
🤝 Conclusion
Collaborating with TikTok influencers in the Netherlands can be a valuable way for Australian brands to reach a young audience. By using TikTok’s search function, checking the TikTok Creator Marketplace, using third-party influencer marketing platforms, and following trends, you can find Dutch TikTok influencers for collaboration.
Once you’ve found influencers, establish clear communication, allow creative freedom, and measure the results of the collaboration. While there may be challenges, the benefits of working with Dutch TikTok influencers can outweigh them.
This article is based on the market environment as of April 2025, and BaoLiba will continue to update trends in Australian influencer marketing. Feel free to follow us!
