Looking to tap into New Zealand’s Pinterest influencer scene from Australia? You’re in the right spot. As of May 2025, the Aussie market is buzzing with cross-Tasman influencer collabs, especially on platforms like Pinterest where visual storytelling rules. But how do you find the right Kiwi Pinterest influencer to boost your brand without wasting time or budget? Let’s cut through the noise and get you some street-smart, practical tips to nail your New Zealand Pinterest influencer collaboration.
📢 Why New Zealand Pinterest Influencers Matter to Australian Advertisers
Pinterest is no longer just a mood board for home decor or recipes—it’s a serious marketing channel. Aussies love scrolling Pinterest for inspiration, and New Zealand creators bring a fresh, authentic vibe that resonates well with Australian audiences. Plus, the cultural overlap makes collaborations smoother than with influencers from more distant markets.
Take, for example, New Zealand’s own @KiwiCraftQueen, who shares DIY and lifestyle content. Her following in both NZ and Australia makes her a prime candidate for Aussie businesses in homewares, eco-friendly products, or travel.
💡 How to Find the Right New Zealand Pinterest Influencer
1. Use Niche-Specific Searches on Pinterest and Beyond
Start by searching Pinterest with keywords related to your product plus “New Zealand” or “Kiwi” tags. Don’t just stop at Pinterest’s search bar—use tools like BuzzSumo, HypeAuditor, and even Google to spot influencers blogging or vlogging about similar topics. Sometimes Kiwi Pinterest stars cross-post on Instagram or TikTok, so broaden your search.
2. Check Cross-Tasman Influencer Networks
Platforms like BaoLiba have dedicated profiles for Kiwi influencers, which Aussie advertisers can filter by platform, location, and niche. This cuts down the hunting time from days to minutes.
3. Follow Local Hashtags and Communities
Monitor hashtags like #NZPinterest, #KiwiMums, or #NewZealandDIY on Pinterest and Instagram. Engage with posts to get a feel for influencer personalities and audience engagement before pitching.
📊 Collaboration Models That Work Between Australia and New Zealand
Sponsored Pins & Boards
Aussie brands typically pay for sponsored pins or entire boards curated by influencers. Payment is often in AUD, with methods like PayPal or direct bank transfer being standard. Kiwi influencers appreciate clear contracts outlining scope and deliverables, especially around content exclusivity and timelines.
Affiliate Partnerships
Affiliate links work well on Pinterest, where users are ready to shop. Programs via platforms like RewardStyle or Impact allow Aussie advertisers to track sales driven by Kiwi influencers.
Product Gifting & Events
Smaller Aussie brands often start with gifting products to New Zealand influencers. This builds goodwill and organic promotion, which can lead to paid gigs. Brands like Koala Mattress have nailed this approach, sending samples to Kiwi lifestyle influencers who then promote the brand authentically.
❗ Legal and Cultural Tips for Aussie Advertisers Working with Kiwi Influencers
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Disclosure Compliance: Kiwi and Aussie laws both require clear disclosure of paid partnerships. Make sure your influencer knows to tag posts with #ad or #sponsored.
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Payment Terms: Most Kiwi influencers prefer payments in AUD or NZD via PayPal or bank transfer. Confirm currency to avoid conversion fees eating your budget.
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Content Sensitivity: Kiwis value authenticity and subtlety in marketing. Heavy-handed sales pitches can backfire. Let influencers keep their natural voice.
People Also Ask
How do I find New Zealand Pinterest influencers?
Start with Pinterest’s search using relevant NZ hashtags and keywords. Supplement this by exploring influencer platforms like BaoLiba that list verified Kiwi creators with Pinterest followings.
What’s the best way to collaborate with Pinterest influencers in New Zealand?
Sponsored pins, affiliate partnerships, and gifting are common. Make sure to agree on clear deliverables, payment terms in AUD or NZD, and disclosure practices.
Can Australian brands work with New Zealand influencers easily?
Yes! The cultural and language similarities make collaboration smooth. Just be mindful of local advertising laws and payment preferences.
💡 Final Tips to Keep Your Collaboration Winning
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Always check influencer engagement rates, not just follower counts.
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Use Aussie dollars for payment when possible—simplifies taxes and accounting.
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Set clear KPIs: clicks, saves, or conversions, so you know if your Pinterest collab pays off.
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Build long-term relationships, not just one-offs. Kiwi influencers love ongoing partnerships that respect their creative freedom.
BaoLiba will continue updating Australia’s influencer marketing trends, so stay tuned for the freshest insights and tools to crush your next campaign with New Zealand Pinterest influencers.
