Looking to tap into New Zealand’s TikTok influencer scene from Australia? You’re in the right place. As of May 2025, Aussie brands and marketers are increasingly eyeing Kiwi creators on TikTok to spice up their campaigns. Why? Because New Zealand influencers bring fresh vibes, authentic storytelling, and that down-to-earth charm Aussie audiences love.
But how exactly do you find and work with these New Zealand TikTok influencers without wasting time or budget? Let’s cut through the fluff and get real about sourcing, collaborating, and paying Kiwi creators — all with an Aussie marketer’s lens.
📢 Why Collaborate with New Zealand TikTok Influencers from Australia
New Zealand’s TikTok community is tight-knit but buzzing with creativity. With over 5 million population and a strong English-speaking base, NZ influencers offer:
- Access to a similar cultural market but with unique local flavour
- High engagement rates often better than saturated Aussie markets
- Opportunities for cross-Tasman campaigns that connect both audiences
Australian brands like Vegemite and Cotton On have already dipped toes in NZ influencer collabs to tap into that authentic storytelling and lifestyle appeal. Plus, working with NZ creators can boost brand credibility across both countries.
💡 How to Find New Zealand TikTok Influencers
Finding the right New Zealand TikTok influencer is part art, part science. Here’s your roadmap:
1. Use Local TikTok Discovery Tools and Hashtags
Start with TikTok’s own search using NZ-specific hashtags like #NewZealandTikTok, #KiwiCreator, or location tags (e.g., #AucklandTikTok). This helps you spot trending creators on the rise.
Beyond TikTok, platforms like BaoLiba offer influencer search tools tailored for cross-border collaborations, with filters for location, audience demographics, and engagement rates. This saves heaps of time compared to manual scouting.
2. Tap into NZ Influencer Agencies and Networks
Influencer marketing agencies based in New Zealand like Socialites NZ or The Social Club have rosters of vetted TikTok creators. Partnering with agencies helps you avoid scams and ensures contracts, content rights, and payments are legally sound.
3. Research Kiwi Brands’ Collaborations for Inspiration
Check out NZ brands on TikTok such as Whittaker’s Chocolate or Allbirds NZ. Look at who they’re partnering with and how they structure their campaigns. This intel can guide your influencer choice and messaging style.
📊 How to Collaborate Effectively with New Zealand TikTok Influencers
Build Genuine Relationships
Kiwi creators value authenticity. Skip the cookie-cutter briefs. Instead, chat with influencers, ask their input on creative direction, and respect their personal brand voice.
Localised Content is King
Even though Aussies and Kiwis share a language, cultural nuances matter. Encourage influencers to incorporate local slang, references, and humour that resonate with their NZ audience but also appeal to Aussie viewers.
Payment and Legal Considerations
- Payments should be made in Australian Dollars (AUD) for ease, but confirm if the influencer prefers NZD. Cross-border payments via PayPal or TransferWise are common and low-cost.
- Always draft clear contracts outlining content rights, usage, timelines, and disclosure requirements per Australian Competition and Consumer Commission (ACCC) and New Zealand Commerce Commission guidelines.
- Keep GST and tax compliance in mind for both countries, especially if working with influencers as contractors.
❗ Risks and How to Avoid Them When Working with Kiwi TikTok Influencers
- Fake followers & engagement: Use tools like HypeAuditor or Social Blade to vet influencer authenticity.
- Misaligned brand fit: Don’t chase follower count only. Look at engagement rates and audience demographics.
- Legal pitfalls: Both Australia and NZ have strict rules on influencer marketing disclosures. Ensure influencers tag sponsored content properly (#ad, #sponsored).
- Cultural missteps: Avoid stereotypes or assumptions about Kiwi culture; respect their identity.
### People Also Ask
How do I find TikTok influencers in New Zealand from Australia?
Start with TikTok’s native search using NZ hashtags, leverage influencer platforms like BaoLiba for in-depth searches, and connect with New Zealand-based influencer agencies to get vetted creators.
What is the best way to pay New Zealand TikTok influencers from Australia?
Use international payment platforms like PayPal or Wise for easy currency conversion. Agree on currency beforehand (AUD or NZD) and ensure all payments comply with tax regulations in both countries.
Are New Zealand TikTok influencers effective for Australian brands?
Absolutely. They offer authentic content, high engagement, and access to a closely related but distinct market, which helps brands expand reach across the Tasman Sea efficiently.
📢 Marketing Trends as of May 2025 in Australia
In 2025, Australian marketing is all about authenticity and cross-border storytelling. TikTok is leading the charge, and savvy Aussie advertisers are using New Zealand influencers to diversify their content mix and build trust with younger audiences. Influencer marketing budgets in Australia have risen by 25% YoY, with New Zealand collaborations gaining traction as a cost-effective, creative strategy.
Final Thoughts
Finding and collaborating with New Zealand TikTok influencers from Australia isn’t rocket science, but it demands a sharp eye and respect for local nuances. Use the right tools, build genuine relationships, and stay compliant with local laws. Whether you’re an Aussie brand or a Kiwi creator looking to break into the Australian market, this cross-Tasman collab game is where the magic happens.
BaoLiba will continue to update you on the latest influencer marketing trends in Australia. Stay tuned and follow us for more insider tips and practical advice.
