If you’re an Aussie brand or marketer hunting for that sweet spot of cross-border e-commerce, teaming up with Philippines Shopee influencers is a no-brainer. Shopee is massive in the Philippines, and Aussie businesses have been leveraging this buzz to tap into one of Southeast Asia’s fastest-growing markets. But how the heck do you actually find the right Shopee influencers from the Philippines when you’re sitting Down Under in Australia? How do you make your collab smooth, legit, and profitable?
Buckle up — I’m about to spill the real-deal, boots-on-the-ground tactics to find and work with Philippines Shopee influencers, with Aussie nuances, payment tips, and legal heads-up. We’re talking practical, no-fluff, from the trenches.
📢 Why Philippines Shopee Influencers Matter for Australian Brands
Let’s set the scene. As of April 2025, Shopee remains the top e-commerce platform in the Philippines, with a huge active user base hungry for product recommendations through influencers. Meanwhile, Australian brands are hunting for new growth avenues beyond their saturated local market. Partnering with Shopee influencers in the Philippines gives Aussie businesses:
- Direct access to a hyper-engaged, mobile-first audience
- Cost-effective marketing compared to local KOLs in Australia
- Quick traction and credibility boost in a growing market
Brands like Koala Mattress and Frank Green have already explored Southeast Asian influencer marketing to diversify their reach. If you’re selling lifestyle, fashion, beauty, or even health supplements, tapping into Philippines Shopee influencers can open doors. But it’s not plug-and-play — you gotta know how to find legit influencers and collab smartly.
💡 How to Find the Right Philippines Shopee Influencers from Australia
1. Use Localized Influencer Platforms and Marketplaces
Forget generic influencer directories. Platforms like BaoLiba specialize in connecting brands with influencers across 100+ countries — including the Philippines. BaoLiba offers filters to find Shopee-focused creators and lets you vet their engagement, audience demographics, and past campaigns.
Other local Philippine platforms worth checking:
- Kumu (popular Filipino live-streaming app with influencer networks)
- Poptin Influencer Marketplace (focuses on Southeast Asia)
From Australia, you want to prioritize platforms that support AUD transactions or allow easy currency conversions to PHP (Philippine Peso).
2. Leverage Shopee’s Own Creator Programs
As of 2025, Shopee Philippines has ramped up its in-app influencer programs encouraging creators to promote products directly on the platform. Many Shopee influencers are active on TikTok and Facebook too, where they drive traffic to their Shopee stores.
Search for creators with the “Shopee Affiliate” or “Shopee Live Seller” tags on TikTok Philippines or Facebook groups. Australian marketers can reach out directly or via these creators’ managers.
3. Tap Into Filipino-Australian Networks
Australia has a vibrant Filipino community, many of whom are influencers themselves or connected to the influencer ecosystem in the Philippines. Look for Filipino-Australian content creators who bridge both markets. They can be a goldmine for authentic Shopee promotion with a cultural edge.
Facebook groups like “Filipino Australian Entrepreneurs” or Instagram hashtags like #FilipinoAustralianInfluencer help you find these hybrid creators.
4. Collaborate with Local Agencies in the Philippines
Agencies like SocialPeta Philippines or Digital Marketing Philippines have boots on the ground, helping Aussie brands scout and manage Shopee influencers. They handle everything from influencer vetting, contracts, to campaign reporting — super handy if you want to avoid headaches.
Working with an agency also ensures compliance with local advertising laws and Shopee’s guidelines.
📊 Aussie Payment Methods & Legal Tips for Cross-Border Collabs
Payment in AUD or PHP?
Most Philippines Shopee influencers expect payment in Philippine Pesos (PHP). But as an Aussie advertiser, paying in Australian Dollars (AUD) via PayPal, Wise, or bank transfer is common. Just ensure clear agreement on exchange rates and fees upfront to avoid disputes.
Contracts & Tax Compliance
Even for micro-influencers, get a simple contract in place. Include scope, deliverables, payment milestones, and confidentiality. Australian brands should also be aware of the ATO’s guidelines on overseas payments and GST rules for digital services.
Remember, Filipino influencers must disclose sponsored content according to the Philippines’ Advertising Standards Council rules, so ensure your brief includes this compliance.
❗ People Also Ask
How do I find Shopee influencers in the Philippines from Australia?
Start with influencer marketplaces like BaoLiba that operate globally and offer filters for Philippines Shopee creators. You can also scout Shopee affiliate creators on TikTok Philippines, and engage agencies or Filipino-Australian influencer networks for authentic collabs.
What payment methods work best for Australian brands paying Philippines influencers?
Common payment methods include PayPal, Wise (TransferWise), and direct bank transfers. It’s best to negotiate payment currency early — most Filipino influencers prefer PHP but can accept AUD if fees and rates are clear.
Are there legal risks when collaborating with Philippines influencers?
Yes. You must comply with both Australian and Filipino advertising laws, including proper disclosure of sponsored content. Contracts are essential to clarify expectations and protect both parties. Engaging local agencies can help navigate legal complexities.
💡 Pro Tip: Track and Optimize Your Philippines Shopee Campaigns
Don’t just throw money at influencers and hope for the best. Track key metrics like referral sales on Shopee, engagement rates, and audience feedback. Use Shopee’s Seller Centre analytics and influencer insights from platforms like BaoLiba.
Test different influencer tiers — micro-influencers often have higher engagement, while macro-influencers bring scale. Blend both to maximize ROI.
Partnering with Philippines Shopee influencers from Australia isn’t rocket science if you play it smart: use the right platforms, respect local customs, pay fairly, and track your results. As of April 2025, this cross-border influencer game is heating up and the early movers get the spoils.
BaoLiba will continue updating Australia’s influencer marketing trends, so stay tuned for more insider tips and market intel. Let’s crush those Shopee collabs with savvy, Aussie grit!
