When seeking to collaborate with Taiwan’s Facebook influencers, Australian brands should consider cultural nuances, social media metrics, and the specific influencer marketing approach common in Taiwan.
Despite the language barrier, Taiwan’s influencer marketing scene is booming, with 72.5% of brands planning to increase their influencer marketing spending in 2025 according to the Taiwan Public Relations Association. Nevertheless, Australia’s influencer marketing firms, such as BaoLiba, can effectively bridge the gap.
🤝 Why Collaborate with Taiwan Facebook Influencers?
Taiwanese consumers rely heavily on social media for shopping inspiration. According to the 2025 Taiwan Social Media Shopping Survey conducted by the National Taiwan University of Science and Technology, 72% of respondents stated social media impacts their purchasing decisions. As a result, 86.4% of Taiwan brands are employing social media influencers in their marketing strategies.
Taiwanese influencers also tend to have a higher engagement rate compared to their Australian counterparts. According to a survey conducted by the Taipei-based influencer marketing firm, ZUZA Studio, Facebook influencers in Taiwan have a 5.58% engagement rate, significantly higher than the 1.73% rate seen on Australia’s Facebook influencers.
🗺️ Where to Find Taiwan Facebook Influencers
Finding Taiwan Facebook influencers can be achieved through various methods, including influencer marketing agencies, influencer marketing platforms, and social media searches.
1. Taiwan Influencer Marketing Agencies
Working with a Taiwanese influencer marketing agency can simplify the influencer search process. Most agencies have ready-made influencer databases for brands to browse. The agencies can also handle influencer outreach, negotiations, and contract signings.
A few Taiwan influencer marketing agencies to consider include:
- KOL Marketing: The Taipei-based influencer marketing agency has over 2,000 influencers in their database across multiple social media platforms. They can handle influencer outreach and manage the entire collaboration process, including content posting and performance tracking.
- KOL GURU: KOL GURU specializes in influencer marketing for Taiwan brands. They have a roster of over 1,500 influencers, including Facebook influencers, that brands can browse. They can also help brands develop marketing strategies and manage influencer campaigns.
- INFLUENCER: INFLUENCER has a dedicated influencer marketing team that works with Taiwan brands. They have an influencer database of over 200,000 influencers globally, including Facebook influencers based in Taiwan. They can help brands find the right influencers for their campaigns and manage the entire collaboration process.
2. Taiwan Influencer Marketing Platforms
Taiwanese influencer marketing platforms connect brands with influencers for collaboration. Brands can browse influencer profiles, view engagement metrics, and directly connect with influencers.
Here are a few popular Taiwan influencer marketing platforms to consider:
- KOL 30: KOL 30 is a Taiwan influencer marketing platform that connects brands with influencers. They have a network of over 10,000 influencers across various social media platforms, including Facebook. Brands can create campaigns, browse influencer profiles, and directly connect with influencers for collaboration.
- KOL Finder: KOL Finder is another Taiwan influencer marketing platform that helps brands find the right influencers for their campaigns. They have a database of over 30,000 influencers, including Facebook influencers based in Taiwan. Brands can filter influencers by category, audience demographics, and engagement metrics to find the best fit for their campaigns.
- KOLs: KOLs is a Taiwan influencer marketing platform that connects brands with influencers for collaboration. They have a network of over 10,000 influencers across various social media platforms, including Facebook. Brands can create campaigns, browse influencer profiles, and directly connect with influencers for collaboration.
3. Social Media Search
Brands can also find Taiwan Facebook influencers by searching Facebook for popular pages in their niche.
To find influencers on Facebook, brands can:
- Search for specific keywords related to their niche (i.e., beauty, travel, food) in the Facebook search bar.
- Filter search results by selecting Pages to find popular pages.
- Check for pages that have a significant number of likes and followers. Brands should also check the engagement levels to ensure the page has an active audience.
💡 How to Collaborate with Taiwan Facebook Influencers
Once a brand finds potential Taiwan Facebook influencers for collaboration, they can follow these steps to initiate the collaboration:
- Contact the Influencer: Brands can reach out to influencers through direct messages or email. Most influencers will have contact information on their Facebook pages.
- Negotiate Terms: Brands should discuss the collaboration details, including deliverables, timelines, and compensation. Compensation can be monetary or in the form of free products or services.
- Sign a Contract: It’s essential to have a contract in place to protect both parties. The contract should outline the collaboration terms, including deliverables, timelines, compensation, and usage rights for the content created.
- Track Performance: Brands should track the collaboration’s performance to measure its success. This can include tracking engagement metrics, website traffic, and sales generated from the collaboration.
📊 Popular Facebook Influencers in Taiwan
Here are some popular Taiwan Facebook influencers brands can consider for collaboration:
- Jay Chou: The singer and actor has a massive following on Facebook, with over 20 million followers. He often shares updates about his music, movies, and personal life.
- Gigi Leung: The Hong Kong singer and actress has a strong following on Facebook, with over 16 million followers. She shares updates about her music, movies, and personal life, as well as inspirational quotes and messages.
- Demi D.: The influencer focuses on fashion and beauty content. She has over 2.3 million followers on Facebook. Brands in the fashion and beauty industry can consider collaborating with her.
❗ Legal Considerations
When collaborating with Taiwan Facebook influencers, Australian brands should be aware of the legal considerations related to influencer marketing in Taiwan.
- Disclose Sponsored Content: Influencers must disclose sponsored content, including paid collaborations and free product placements. The disclosure should be clear and conspicuous, such as using hashtags like #ad or #sponsored.
- Comply with Advertising Laws: Influencers must comply with Taiwan’s advertising laws, including the Fair Trade Act and the Advertising Law. These laws prohibit misleading or deceptive advertising, including false claims about products or services.
- Protect Intellectual Property: Brands should ensure their contracts protect their intellectual property rights. This includes usage rights for the content created during the collaboration.
🤔 Frequently Asked Questions
How do I find influencers on Facebook?
Brands can find influencers on Facebook by searching for popular pages in their niche, checking engagement metrics, and reaching out to potential influencers for collaboration.
What do Facebook influencers do?
Facebook influencers create content around specific themes, such as beauty, travel, and food. They share their content with their followers, who trust their opinions and recommendations. Brands collaborate with influencers to promote their products or services to a specific audience.
How do you identify an influencer?
Brands can identify influencers by checking their follower count, engagement metrics, and niche. Influencers typically have a significant following and high engagement rates in a specific niche.
Conclusion
Collaborating with Taiwan Facebook influencers can effectively reach a Taiwanese audience. However, Australian brands should consider cultural nuances, social media metrics, and the specific influencer marketing approach common in Taiwan.
As of 2025, Taiwan’s influencer marketing scene is booming, and working with a Taiwan influencer marketing agency can simplify the collaboration process.
This article is based on the market environment as of April 2025, and BaoLiba will continue to update trends in Taiwan influencer marketing.
