If you’re an Australian brand looking to tap into the Taiwan market, collaborating with Taiwanese YouTube influencers is one of the best ways to do it.
With over 20 million users, YouTube is the most popular social media platform in Taiwan. This means Taiwanese YouTube influencers are highly influential and can help you reach a wide audience in the region.
However, finding the right Taiwan YouTube influencers for your collaboration can be challenging, especially if you’re based in Australia. In this article, we’ll show you how to find Taiwanese YouTube influencers for collaboration.
💡 Why Collaborate with Taiwanese YouTube Influencers?
1. YouTube is the Most Popular Social Media Platform in Taiwan
According to a report by Statista, YouTube is the leading social media platform in Taiwan, with over 20 million users as of 2023. This means that if you want to reach a large audience in Taiwan, collaborating with YouTube influencers is the way to go.
2. YouTube Influencers are Highly Influential
According to a survey conducted by the Digital Research Institute (DRI), 93% of respondents in Taiwan reported that YouTube influencers are more trusted than celebrities. This means that collaborating with YouTube influencers can help you build trust with your target audience.
3. YouTube Influencers Can Help You Achieve Your Marketing Goals
Collaborating with YouTube influencers can help you achieve a variety of marketing goals, including:
- Increasing brand awareness
- Generating leads
- Driving website traffic
- Boosting sales
🔍 How to Find Taiwanese YouTube Influencers
1. Use an Influencer Marketing Platform
One of the easiest ways to find Taiwanese YouTube influencers for collaboration is to use an influencer marketing platform. These platforms connect brands with influencers and provide tools to help you manage your collaboration.
Some of the top influencer marketing platforms for finding Taiwanese YouTube influencers include:
- Bamboo: This platform specializes in connecting brands with influencers in Asia, including Taiwan. Bamboo has a database of over 1 million influencers, including YouTube influencers in Taiwan.
- Klear: Klear is a global influencer marketing platform with a database of over 900,000 influencers. Klear allows you to filter influencers by location, including Taiwan.
- Influencity: Influencity is another global influencer marketing platform with a database of over 1 million influencers. Influencity allows you to filter influencers by location, including Taiwan.
2. Search for Influencers on YouTube
You can also find Taiwanese YouTube influencers by searching for them directly on YouTube. Here are some tips to help you find the right influencers:
- Use relevant keywords: When searching for influencers on YouTube, use relevant keywords that are related to your industry or niche. For example, if you’re in the beauty industry, use keywords like “Taiwan beauty influencer” or “Taiwan makeup tutorial.”
- Check the influencer’s location: Make sure to check the influencer’s location to ensure that they are based in Taiwan. You can usually find this information in the influencer’s profile or about section.
- Look at the influencer’s content: Take a look at the influencer’s content to see if it aligns with your brand values and messaging. Make sure the influencer has a style that resonates with your target audience.
3. Use Social Media to Find Influencers
You can also use social media platforms like Instagram and Facebook to find Taiwanese YouTube influencers. Here are some tips to help you find the right influencers:
- Use hashtags: Search for relevant hashtags that are related to your industry or niche. For example, if you’re in the food industry, use hashtags like “Taiwan food influencer” or “Taiwan food blogger.”
- Check the influencer’s profile: Make sure to check the influencer’s profile to see if they are also a YouTube influencer. Many influencers promote their YouTube channels on their social media profiles.
- Look at the influencer’s content: Take a look at the influencer’s content to see if it aligns with your brand values and messaging.
📊 What to Look for When Choosing Taiwanese YouTube Influencers
When choosing Taiwanese YouTube influencers for collaboration, here are some factors to consider:
- Audience: Make sure the influencer’s audience aligns with your target audience. Look at the influencer’s demographics, including age, gender, and location.
- Engagement: Look at the influencer’s engagement rate to see if they have an engaged audience. An engaged audience is more likely to take action after seeing your collaboration with the influencer.
- Content: Take a look at the influencer’s content to see if it aligns with your brand values and messaging. Make sure the influencer has a style that resonates with your target audience.
- Reputation: Check the influencer’s reputation to see if they have a positive image. Look for any controversies or scandals that may have affected the influencer’s reputation.
❗ Tips for Collaborating with Taiwanese YouTube Influencers
Here are some tips to help you have a successful collaboration with Taiwanese YouTube influencers:
- Be clear about your goals: Before reaching out to influencers, be clear about your goals for the collaboration. This will help you find the right influencers and ensure that everyone is on the same page.
- Provide creative freedom: While it’s important to provide guidelines for the collaboration, it’s also important to give influencers creative freedom. They know their audience best and can create content that resonates with them.
- Compensate influencers fairly: Make sure to compensate influencers fairly for their work. This will help you build a positive relationship with the influencer and ensure that they are motivated to create high-quality content.
People Also Ask
How much do YouTubers get paid in Taiwan?
YouTube influencers in Taiwan can earn anywhere from NT$20,000 to NT$100,000 per collaboration, depending on their following and engagement rates.
Who is the most famous YouTuber in Taiwan?
The most famous YouTuber in Taiwan is Tsai Ming-Hsiang, also known as Zhinan, who has over 12 million subscribers. He is known for his comedy skits and parodies.
How do I find local influencers?
You can find local influencers by using influencer marketing platforms, searching for influencers on social media, and checking local blogs and websites.
Conclusion
Collaborating with Taiwanese YouTube influencers is a great way to tap into the Taiwan market and reach a wide audience. By using influencer marketing platforms, searching for influencers on YouTube and social media, and considering important factors like audience and engagement, you can find the right influencers for your collaboration.
This article is based on the market environment as of April 2025. BaoLiba will continue to update trends in influencer marketing in Australia, so please follow us.
