Finding suitable influencers for your marketing campaigns can be challenging and time-consuming. However, with the right strategies, you can find reliable Taiwanese Instagram influencers for your collaboration.

📢 Marketing Trends

According to a 2025 survey conducted by the Taiwan Advertising Association and the National Association of Advertising Agencies, 66% of marketers in Taiwan believe that influencer marketing is the most effective way to reach customers. This percentage is higher than in the United States and Australia, where 61% of marketers consider influencer marketing effective.

As of April 2025, Taiwan has over 7.1 million active Instagram users; this number is only expected to grow. Instagram has a 35% market share in Taiwan, which is significantly higher than in Australia, where Instagram has only a 24% market share. This means that Taiwanese people are more receptive to Instagram marketing than Australians.

💰 Payment Methods

Taiwanese people have a very high credit card adoption rate, with over 77% of the population using credit cards. This is much higher than in Australia, where only 59% of the population has adopted credit cards as of 2025.

Due to this high adoption rate, Taiwanese influencers prefer to be paid through credit cards. Some of the most popular credit cards in Taiwan are issued by international brands, including Visa, Mastercard, American Express, and JCB.

PayPal is also a popular payment method among Taiwanese influencers. It is convenient for both the influencer and the marketer, as it allows for quick and easy transactions without the need to share sensitive financial information.

🚥 Legal Culture

Taiwan is known for its strict legal culture, and this extends to influencer marketing. In fact, Taiwan has the strictest influencer marketing regulations in Asia.

As of April 2025, all influencers in Taiwan must disclose their collaborations with brands. Failure to do so can result in fines of up to NT$1 million (approximately AUD$46,000).

In addition, all sponsored posts must clearly state that they are sponsored. This means that influencers must use specific hashtags, such as #ad or #sponsored, to indicate that they are being paid for their posts.

👀 Where to Find Instagram Influencers in Taiwan

There are many ways to find Instagram influencers in Taiwan. Here are some of the most effective methods.

1. Use Influencer Marketing Platforms

Influencer marketing platforms are a great way to find Instagram influencers in Taiwan. These platforms allow you to search for influencers based on various criteria, such as location, niche, and audience size.

Some of the most popular influencer marketing platforms in Taiwan include:

• BaoLiba: This platform is a leading influencer marketing platform that connects brands with influencers in Taiwan and around the world. BaoLiba offers a wide range of influencers, from micro-influencers to celebrities, so you can find the perfect influencer for your brand.

• Weibo: This is one of the most popular social media platforms in Taiwan. Weibo has over 500 million active users, and many influencers in Taiwan use Weibo to promote their brand collaborations.

• KOL Radar: This platform is a Taiwan-based influencer marketing platform that connects brands with influencers in Taiwan. KOL Radar offers a wide range of influencers, from fashion bloggers to tech reviewers.

2. Use Instagram Hashtags

Another effective way to find Instagram influencers in Taiwan is to use hashtags. Hashtags are a great way to discover new content and connect with influencers in your niche.

Some popular hashtags to use when searching for influencers in Taiwan include:

• TaiwanInfluencer

• TaiwanInstagram

• TaiwanLife

• TaiwanTravel

• TaiwanFood

3. Reach Out to Influencers Directly

If you have a specific influencer in mind, you can reach out to them directly. Most influencers have their contact information listed in their bio or can be contacted via direct message.

When reaching out to influencers, be sure to include the following information:

• Your name and company
• A brief description of your brand
• The details of the collaboration
• Your contact information

🤝 How to Collaborate with Instagram Influencers in Taiwan

Once you have found the right influencer for your brand, it’s time to start the collaboration. Here are some tips for collaborating with Instagram influencers in Taiwan.

1. Be Clear About Your Expectations

When collaborating with influencers, it’s important to be clear about your expectations. This includes how many posts you want, what type of content you want, and when you want the posts to go live.

By being clear about your expectations, you can avoid misunderstandings and ensure that the collaboration goes smoothly.

2. Allow for Creative Freedom

While it’s important to be clear about your expectations, it’s also important to allow influencers creative freedom. Influencers know their audience best, and they know what type of content will resonate with them.

By allowing influencers creative freedom, you can ensure that the content is authentic and engaging, which will lead to better results for your brand.

3. Provide Clear Guidelines

While allowing creative freedom is important, it’s also important to provide clear guidelines. This includes your brand’s messaging, tone, and any specific requirements for the content.

By providing clear guidelines, you can ensure that the content aligns with your brand and meets your expectations.

4. Monitor the Results

Once the collaboration is complete, it’s important to monitor the results. This includes tracking engagement, reach, and conversions.

By monitoring the results, you can determine the effectiveness of the collaboration and make any necessary adjustments for future collaborations.

💡 Conclusion

In conclusion, finding Taiwanese Instagram influencers for collaboration can be challenging, but with the right strategies, you can find reliable influencers for your brand.

As of April 2025, 66% of marketers in Taiwan believe that influencer marketing is the most effective way to reach customers, and with over 7.1 million active Instagram users in Taiwan, influencer marketing is a powerful tool for brands in Taiwan.

By using influencer marketing platforms, hashtags, and direct outreach, you can find the right influencers for your brand. And by being clear about your expectations, allowing for creative freedom, providing clear guidelines, and monitoring the results, you can ensure a successful collaboration.

This article is based on the market environment as of April 2025. BaoLiba will continue to update Australian influencer marketing trends, and we welcome you to follow us.