Looking to tap into the UK market through Snapchat influencers while based in Australia? You’re in the right spot. As of May 2025, Snapchat remains a prime playground for reaching younger, engaged audiences in the United Kingdom. But working across borders isn’t just about picking any influencer—it’s about knowing where to find the right ones, how to approach them, and what Aussie advertisers need to keep in mind for a smooth collaboration.
In this no-fluff guide, I’m breaking down how Australian brands or marketers can hunt down United Kingdom Snapchat influencers, cut through the noise, and seal deals that actually move the needle.
📢 Why UK Snapchat Influencers Matter for Australian Brands
Australia and the UK share a lot culturally, but their social media landscapes have unique quirks. Snapchat in the UK boasts millions of daily users, especially among Gen Z and millennials—the demographic Aussie brands love to target if they’re into fashion, tech, beauty, or lifestyle.
If you’re an Aussie brand wanting to expand your footprint or test international waters, collaborating with a UK Snapchat influencer offers:
- Access to localized, authentic content that resonates with British audiences.
- The chance to build brand trust beyond Australia’s borders.
- Potential viral effects thanks to Snapchat’s unique features like Stories, Spotlight, and AR filters.
💡 How to Find UK Snapchat Influencers from Australia
1. Use Dedicated Influencer Platforms
Platforms like BaoLiba (hey, that’s us!) specialize in cross-border influencer matchmaking. You can filter influencers by country, platform, niche, and follower count. This saves you from endless scrolling and DM spamming.
Other global platforms to try include:
- Upfluence — Great for detailed filters and campaign management.
- HypeAuditor — Good for vetting influencer authenticity.
- Influencity — Solid for multi-platform campaigns.
2. Scout Snapchat’s Public Profiles and Spotlight Creators
Snapchat recently made public profiles and Spotlight more searchable. Spend time browsing Spotlight trends in the UK region, note creators whose style matches your brand vibe, then reach out directly.
3. Collaborate with UK-Based Influencer Agencies
Some UK agencies specialize in Snapchat talent. Agencies like The Goat Agency or Social Chain have strong UK Snapchat rosters and can handle negotiations, contracts, and compliance—saving Aussie clients headaches.
4. Leverage Aussie-UK Networking Groups
Join groups on LinkedIn or Facebook that connect Australian marketers with UK influencers. Places like the Australian Marketing Institute or UK-Australia Business Council sometimes host networking events or webinars focused on influencer marketing.
📊 Aussie Considerations for Payment and Legal Compliance
Payment Methods
When paying UK influencers from Australia, PayPal and Wise (formerly TransferWise) are your best friends. They offer low fees and currency conversion from AUD to GBP smoothly. Avoid wire transfers unless necessary because of higher costs and delays.
Currency & Budgeting
Budgets should be planned in GBP, but keep in mind the AUD to GBP exchange rate fluctuates. As of May 2025, 1 AUD roughly equals 0.55 GBP. Factor in currency changes when negotiating fees.
Legal & Cultural Tips
- Contracts: Always get a signed contract detailing deliverables, timelines, exclusivity, and content rights. UK law requires clear terms to avoid disputes.
- Disclosure: UK influencers must comply with ASA guidelines on sponsored content—clear hashtags like #ad or #sponsored are mandatory.
- Cultural Sensitivity: British humor and slang differ from Aussie style. Make sure your brand and influencer are aligned culturally to avoid tone-deaf content.
📢 People Also Ask
How do I find authentic United Kingdom Snapchat influencers?
Start with influencer platforms like BaoLiba, use Snapchat’s Spotlight for discovery, and check UK-based influencer agencies. Vet authenticity via engagement metrics and audience demographics.
What are common Snapchat collaboration types in the UK?
Popular formats include Snap Ads, branded AR lenses, takeovers, and exclusive early product reveals. UK influencers often blend storytelling with entertainment to keep users hooked.
Can Australian brands legally collaborate with UK influencers?
Yes, but contracts must comply with both Australian and UK advertising laws. Influencers must disclose sponsored posts per UK ASA rules to stay legit.
💡 Real-World Example
Take Frank Body, the Aussie skincare brand that successfully engaged UK Snapchat creators to launch an exclusive campaign in London. They used BaoLiba to vet talent and managed payments through Wise. This approach brought authentic UK buzz without the usual cross-border headaches.
🚀 Final Tips for Aussie Advertisers
- Start small with micro or nano-influencers in the UK to test waters.
- Use Snapchat’s analytics tools to monitor campaign performance in real time.
- Build long-term relationships, don’t just chase one-off posts.
- Keep communication clear, respect time zones, and be upfront about payments.
BaoLiba will keep updating the latest Australian influencer marketing trends and practical tips to help you crush global campaigns. Stay tuned and let’s make influencer collabs less of a headache and more of a win.
