If you’re an Aussie brand or marketer aiming to tap into the United States market via LinkedIn, you’re in the right place. Finding the right LinkedIn influencer for collaboration can be a goldmine for expanding your outreach, but it’s no walk in the park. Especially when you’re working from Australia, with different currencies, legal nuances, and social media habits. In this no-fluff guide, we’ll break down how to spot, approach, and work with US-based LinkedIn influencers from an Australian perspective — cutting through the noise to hit real results.
As of May 2025, LinkedIn remains a powerhouse in the United States for B2B networking and professional branding. Australian companies are increasingly keen to leverage these influencers to crack into the US market, which demands a tailored, savvy approach.
📢 Why Collaborate with United States LinkedIn Influencers from Australia
Let’s be clear: LinkedIn influencers in the US can open doors to industry-specific communities, decision-makers, and niche professional groups that Aussie brands can’t reach otherwise. Whether you’re a Sydney-based software startup or a Melbourne marketing agency, these influencers carry the clout to boost credibility and drive engagement.
The US influencer scene on LinkedIn skews heavily towards thought leadership, industry insights, and professional development. Unlike flashy Instagram or TikTok creators, LinkedIn influencers focus on content that adds real value to business conversations.
💡 How to Find the Right United States LinkedIn Influencer for Collaboration
1. Use LinkedIn’s Native Tools First
Start with LinkedIn’s built-in search filters. Use keywords relevant to your industry plus “influencer,” “thought leader,” or “speaker.” Filter by location (United States) and check out profiles with thousands of followers and high post engagement.
For example, if you’re in fintech, search “fintech influencer United States.” Look for people like Jane Smith, a well-known US fintech strategist who regularly shares insights and has an audience that fits your target.
2. Tap Into Australian Social Media Agencies That Know Both Markets
Local agencies like The Influencer Co in Sydney or Viral Nation in Melbourne have boots on the ground and US influencer connections. They understand Aussie payment preferences (AUD), legal compliance, and can navigate contracts that respect both Australian and American laws.
3. Use Third-Party Platforms With Global Reach
Platforms like BaoLiba (yes, shameless plug) can help you find and manage influencer collaborations across borders. BaoLiba supports payments in AUD, helps with compliance, and offers campaign tracking tailored for Aussie advertisers targeting US influencers.
4. Check Content Consistency and Authenticity
Don’t just chase follower counts. Look for influencers who post regularly, engage with their audience authentically, and whose messaging aligns with your brand values. This reduces risk and boosts ROI.
📊 Payment and Legal Considerations for Aussie Advertisers
Most US LinkedIn influencers expect payments in USD, but Aussie advertisers prefer dealing in AUD for easier accounting. Services like Wise or PayPal can help with currency conversion and international transfers.
Legally, you’ll want to draft contracts that cover intellectual property, content rights, and compliance with both Australian Consumer Law and US advertising standards. Australian law demands transparency in sponsored content, so make sure influencers disclose partnerships openly on LinkedIn.
📢 Real Aussie Example: How Canva Collaborates with US LinkedIn Influencers
Canva, born in Sydney but global in reach, often partners with US LinkedIn thought leaders in design and marketing. They use a mix of direct outreach and agency partnerships to manage collaborations. Canva pays in AUD, but structures contracts to comply with both countries’ legal frameworks, ensuring smooth operations.
❗ Risks to Watch Out For When Collaborating Internationally
- Cultural Misalignment: US influencers might have different communication styles. Brief them thoroughly to avoid messaging off-brand.
- Legal Compliance: Be wary of privacy laws like GDPR and CCPA that may impact data collection and campaign tracking.
- Payment Delays: Currency exchange and banking holidays can slow payments. Plan ahead.
### People Also Ask
How do I find LinkedIn influencers in the United States from Australia?
Start with LinkedIn’s advanced search, use keywords with location filters, and consider platforms like BaoLiba or Aussie agencies that specialize in US influencer collaborations.
What are common payment methods for collaborating with US LinkedIn influencers?
Most payments happen via PayPal, Wise, or direct bank transfers, with currency conversion from AUD to USD handled through these services for transparency and convenience.
How to ensure legal compliance when working with US influencers from Australia?
Draft contracts that comply with both Australian Consumer Law and US advertising regulations, and ensure clear disclosure of sponsored content by the influencer.
💡 Final thoughts
Finding and collaborating with United States LinkedIn influencers from Australia is a strategic move but requires local know-how and global savvy. With the right tools, agencies, and mindset, Aussie advertisers can make these partnerships work like a charm — driving serious business impact.
BaoLiba will keep updating you on Australia’s influencer marketing trends, so keep an eye on us for fresh insights and real-deal tactics.
