If you’re an Aussie brand or marketer itching to crack the US Pinterest influencer scene, listen up. Pinterest is a goldmine for visual storytelling, product discovery, and niche communities, but snagging the right United States influencer for collaboration can feel like hunting for a needle in a haystack—especially from Down Under.
In this no-fluff guide, I’ll walk you through the real-deal tactics on how to find and work with Pinterest influencers based in the United States, tailored for the Australian market. We’ll cover the nitty-gritty from platforms to payment methods, legal must-knows, and how local Aussie brands like Kmart Australia and influencers are already making waves. As of May 2025, the Aussie marketing scene is buzzing with cross-border influencer collabs, and Pinterest is no exception.
Ready to level up your Pinterest game? Let’s dive in.
📢 Why United States Pinterest Influencers Matter to Australian Brands
Pinterest is huge in the US—over 450 million monthly active users, and a big chunk of them are buyers hunting for inspiration and products. For Aussie brands wanting to expand their reach internationally, the United States market is a jackpot.
Pinterest influencers in the US are pros at creating content that drives traffic, clicks, and ultimately sales. But why source from the US as an Australian advertiser?
- The US has a mature Pinterest influencer ecosystem with niche creators in home decor, fashion, food, and lifestyle.
- American influencers often have higher engagement rates on Pinterest because of the platform’s popularity there.
- Collaborating with US Pinterest creators helps Aussie brands test international waters before bigger moves.
💡 How to Find United States Pinterest Influencers for Collaboration
1. Use Dedicated Influencer Platforms
You don’t have to reinvent the wheel. Platforms like BaoLiba (hey, that’s us!), Upfluence, and AspireIQ let you filter influencers by country, platform (Pinterest), niche, and engagement metrics.
For example, on BaoLiba, you can search “United States Pinterest influencer” and get a curated list with contact info, audience demographics, and rates. This saves you hours of manual digging.
2. Search Pinterest Itself
Pinterest’s Creator Hub and business accounts allow you to discover top pins and creators by location and niche. Use keywords relevant to your product and add “United States” filters where possible.
Check out trending boards and see who’s consistently getting repins and saves. Then, slide into their DMs or check their bio for contact info.
3. Leverage Australian Agencies with US Ties
A few Aussie influencer marketing agencies have strong US networks. Agencies like The Right Fit and Hypetap have done collabs with US Pinterest influencers and can connect you with vetted creators.
The benefit? They handle contracts, payments in AUD or USD, and ensure compliance with both countries’ advertising laws.
4. Check Out Local US-Based Pinterest Influencers with Aussie Followers
Some US creators have a sizable Australian audience. Collaborating with them can give you the best of both worlds: US Pinterest influence and Aussie cultural relevance. Use tools like Social Blade or HypeAuditor to analyze audience geography.
📊 Payment and Legal Considerations for Australian Advertisers
Payment Methods
Most US Pinterest influencers expect payment in USD, but Aussie brands can negotiate. Common payment methods include PayPal, Wise (formerly TransferWise), and direct bank transfers.
Keep in mind:
- Currency conversion fees apply.
- PayPal is widely used but charges fees.
- Wise offers better rates and transparency.
Legal Stuff
Australia’s ACCC requires full disclosure of paid partnerships. Make sure your US influencers comply with FTC guidelines on sponsored content transparency.
Contracts should clearly state:
- Deliverables (pins, boards, analytics)
- Usage rights for content
- Payment terms
- Cancellation policies
Consult Aussie legal advice to ensure cross-border contract enforceability.
❗ Pitfalls to Avoid in US Pinterest Influencer Collaboration
- Don’t just chase follower counts. Engagement and audience quality matter more.
- Beware of “fake” Pinterest influencers with inflated metrics.
- Time zone differences can slow down communication—set clear expectations upfront.
- Cultural nuances: some US influencers might not resonate with Aussie audiences despite their reach.
📌 Case Study: Kmart Australia’s Pinterest Push
In early 2025, Kmart Australia tapped several US Pinterest influencers specialising in affordable home decor to showcase their latest product range. By collaborating with creators who had strong US and Australian followings, Kmart boosted international traffic to their website by 30% and increased Pinterest-driven sales by 15% in Australia alone.
Their secret? Using a mix of BaoLiba for influencer discovery, Wise for hassle-free payments, and Aussie legal counsel to iron out contracts.
### People Also Ask
How do I find reliable Pinterest influencers in the United States?
Start with influencer marketing platforms like BaoLiba, filter by US location and Pinterest, check engagement rates, and reach out directly. Also, use Pinterest’s Creator Hub and social analytics tools.
Can Australian brands pay US influencers in Australian dollars?
Typically, US influencers prefer USD payments. However, platforms like Wise can help convert AUD to USD with low fees. Always clarify payment terms before signing contracts.
What legal rules apply when working with US influencers from Australia?
Australian advertising laws require transparency in sponsored content, and US FTC guidelines apply to influencers. Draft clear contracts covering deliverables, payment, and disclosure, and consult legal experts.
Final Thoughts
Finding and collaborating with United States Pinterest influencers from Australia isn’t rocket science, but it takes a mix of savvy tools, cultural smarts, and legal know-how. Use platforms like BaoLiba to streamline your search, get your contracts and payments sorted upfront, and always keep an eye on audience quality over vanity metrics.
As of May 2025, the trend of Aussie brands partnering with US Pinterest creators is only heating up. BaoLiba will continue updating you on the latest influencer marketing trends in Australia and beyond, so keep us on your radar.
Ready to make that US Pinterest collab happen? Let’s get cracking!
