If you’re an Aussie brand or marketer looking to break into the Vietnam market, partnering with Zalo influencers is a no-brainer. Zalo, Vietnam’s homegrown social media and messaging app, dominates with over 70 million active users as of 2025. Knowing how to tap into this ecosystem can seriously boost your cross-border game.
In this guide, we’re cutting through the fluff and getting real about how Australian advertisers and content creators can find, vet, and collaborate with Vietnam Zalo influencers — the right way, the practical way, with local Aussie context baked in.
📢 Why Zalo Influencer Collaboration Matters for Australian Brands
First off, Zalo isn’t just another social app — it’s Vietnam’s Facebook-and-WhatsApp rolled into one. For Aussies targeting Vietnam, ignoring Zalo influencers means missing out on a massive, engaged audience that’s hungry for authentic content.
In 2025, Australian companies like Blackmores and Billabong have started dabbling in Vietnamese social commerce, realizing that influencer partnerships on Zalo can drive brand awareness and sales quicker than traditional ads. Plus, Zalo’s native e-commerce integrations and payment ecosystem make influencer collabs highly trackable and ROI-friendly.
💡 How to Find Vietnam Zalo Influencers Step-by-Step
1. Understand Zalo’s Influencer Landscape
Unlike Instagram or TikTok, Zalo’s influencer scene is more niche and community-driven. The platform favors micro and nano influencers in categories like lifestyle, tech gadgets, food, and fashion. Many influencers maintain close ties with their followers through Zalo Groups and Official Accounts.
2. Use Local Vietnamese Influencer Platforms
To find legit Zalo influencers, work with Vietnam-based influencer marketing platforms such as KOL Vietnam, Selly, or Zalo Ads Partner networks. These platforms vet influencers and provide campaign management tools that Australians can leverage remotely.
3. Tap into Vietnamese-Australian Community Networks
Don’t underestimate the power of the Vietnamese diaspora in Australia. Cities like Sydney and Melbourne have vibrant Vietnamese communities where you can find bilingual influencers active on both Zalo and Australian platforms like Facebook and Instagram.
4. Verify Influencer Authenticity and Engagement
Look beyond follower counts. Check how active their followers are on Zalo through metrics like post engagement in Official Accounts and group activity. Ask for recent campaign case studies, ideally with Australian or international brands.
5. Negotiate Collaboration Terms in AUD
Australian brands should negotiate influencer fees in AUD to avoid currency exchange headaches. Popular payment methods include PayPal and international bank transfers. Vietnamese influencers expect clear contracts covering content rights, posting schedules, and payment terms.
📊 Collaboration Models That Work for Australian Advertisers
-
Sponsored Posts & Product Reviews: Straightforward and effective for brand awareness. Aussie skincare brand Jurlique has seen success with Vietnamese beauty influencers doing honest product demos on Zalo Official Accounts.
-
Live Streaming Sales Events: Zalo’s live stream feature is booming. Combine it with flash deals to drive real-time purchases. Australian fashion labels can test short pop-up live sales hosted by trendy Zalo influencers.
-
Affiliate Marketing: Zalo’s built-in e-commerce tools support affiliate links, letting influencers earn commissions per sale. This model aligns influencer incentives with Aussie brand sales goals.
❗ Legal and Cultural Considerations for Aussies
-
Compliance: Australia’s ACCC guidelines on influencer marketing apply internationally. Always ensure influencer posts clearly disclose paid partnerships to maintain trust and avoid penalties.
-
Cultural Sensitivity: Vietnamese audiences appreciate genuine storytelling and respect for local traditions. Aussie brands should brief influencers accordingly to avoid tone-deaf content.
-
Data Privacy: Zalo’s data is subject to Vietnamese laws, which differ from Australia’s. Work with local legal advisors to ensure your campaigns respect cross-border data rules.
### People Also Ask
How do Australian brands pay Vietnamese Zalo influencers?
Most Aussie brands pay via PayPal or international wire transfers in AUD. Some platforms also support Vietnamese đồng (VND) payments, but AUD is preferred for budgeting clarity.
Can Australian influencers promote products on Zalo?
Yes, but they usually need to partner with local Vietnamese influencers or agencies. Zalo’s user base is mostly local Vietnamese, so native speakers and cultural familiarity are key.
What types of content perform best on Zalo?
Authentic lifestyle posts, live streams, and interactive Official Account campaigns perform best. Vietnamese users favor content that feels personal, informative, and community-driven.
📢 Wrapping Up
Finding and working with Vietnam Zalo influencers from Australia isn’t rocket science, but it does take local insights and hands-on hustle. By leveraging Vietnamese platforms, diaspora networks, and staying sharp on legal and cultural details, Aussie brands and creators can unlock serious growth in this vibrant market.
As of May 2025, the trend is clear: cross-border Zalo influencer collaboration is a top strategy for Aussie brands aiming at Vietnam’s hyper-engaged mobile audience.
BaoLiba will keep updating the latest Australian influencer marketing trends and practical tips — stay tuned and let’s grow together.
