💡 Why Chilean brands on Telegram matter — and why song reaction vids fit
If you’re an Aussie creator who makes song reaction videos, Chile is an interesting market right now. Regional brands have been following audiences to Telegram as targeted ads on Meta platforms became less available in some markets, and influencers’ Telegram channels have grown into real commerce hubs (Anastasia Timofeichuk observed similar shifts in other markets). That means brands in Chile are testing native, conversational placements — and reaction-style video formats are perfect: short, emotive, highly shareable and cheap to produce.
Between 2022 and 2024 the in-app ad costs climbed significantly — BeSeed reported near-doubling of average ad prices — which pushed some companies to try alternative channels and creator-led promos. On Telegram, creators control distribution (channels, groups, direct messages) without opaque algorithm fiddles, and audiences tend to be more engaged and place-based. For song reaction videos specifically, brands that sell audio gear, drinks, snack foods, youth fashion, telcos and local streaming platforms are especially receptive because the content taps straight into mood and culture.
This guide walks you through where to find Chile brands on Telegram, how to craft an outreach sequence that gets replies, sample deal structures (benchmarks), legal and language tips, and a ready-to-use pitch script for song reaction content. I’ll also flag common mistakes and quick ways to scale successful tests.
📊 Data Snapshot: Platform & monetisation comparison
| 🧩 Metric | Telegram Channels | YouTube Shorts | |
|---|---|---|---|
| 👥 Monthly Active (Chile est.) | 1.200.000 | 3.500.000 | 2.000.000 |
| 📈 Engagement (typical open/click) | 15%／20% | 3%／5% | 4%／6% |
| 💰 Ad cost trend (2022→2024) | ↑ 80% | ↑ 40% | ↑ 55% |
| 💵 Creator pay (micro) | US$300–1.000 | US$200–800 | US$250–900 |
| ⏱️ Time to convert brand lead | 1–3 weeks | 2–6 weeks | 2–8 weeks |
The table highlights Telegram’s strengths for direct-brand pull — higher open rates and faster conversion for niche placements, with microinfluencer rates comparable to other platforms (market figures like those from BeSeed). Telegram channels can be leaner and cheaper to run, but total audience size still lags Instagram and YouTube in Chile, so mix-and-match is smart: test Telegram-first promos for swift feedback, then scale the winners to Meta/YouTube when you’ve proven ROI.
😎 MaTitie SHOW TIME
Hi, I’m MaTitie — the author of this post, a man who’s tested heaps of VPNs and chased better content reach. Telegram is one of those places where brands and creators are having proper convos, not just throwing budget at ads.
If you need reliable access to region-specific channels or geo-limited promos while testing Chile, a VPN helps with localisation and privacy. For speed and privacy, I often recommend NordVPN.
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💡 How to find Chilean brands on Telegram (quick wins)
- Search Telegram public channels and groups for brand names, product categories (e.g., “cafeterías Chile”, “telco ofertas Chile”), and influencer tags. Public channel bios often contain links.
- Check brand websites and social bios — many list official Telegram channels (some use t.me links).
- Monitor local creator channels like Pepetocoin (channel: t.me/pepeto_channel) to see which Western products and regional brands they already promote.
- Use keyword feeds: set up saved searches on Telegram for “lanzamiento”, “colab”, “sorteo” plus the product category.
- Follow local marketing news — BeSeed and specialist newsletters show ad-cost trends and which sectors are shifting budgets to Telegram.
Practical tip: join Chilean creator groups and lurk for a week before pitching. People post collabs, scrappy briefs and brand contacts.
📢 How to craft an outreach that gets replies (script + sequence)
Sequence (6–10 days total):
– Day 0: Short intro DM or channel comment with a context hook.
– Day 2: Follow-up with social proof (one-liner + link to a relevant reaction vid).
– Day 5: Offer a pilot deal and clear KPI (views, shares, CTR).
– Day 9: Final polite close with CTA to hop on a 10–15 min call.
Sample initial DM (EN/ES mix works; use Spanish if possible):
“Hola [Name], I love [brand/product]. I make short song reaction videos that get high saves and shares with young Chilean audiences. Quick idea: 30–60s reaction to [song] featuring [product] — pilot for CLP-friendly reach. My quick stats: 12k followers, avg 40k views on reaction reels. Interested in a paid test? Cheers, [Your name] + link.”
If you speak Spanish, translate: “Hola [Nombre], me encanta [marca]. Hago videos de reacción musical de 30–60s que conectan con audiencias jóvenes en Chile. ¿Probamos un piloto pagado? Mis números: 12k seguidores, 40k vistas promedio. ¿Lo hablamos?”
Always attach a 30s highlight reel or a tailored mock thumbnail to increase reply rates.
💰 Pricing & deliverables benchmarks
Use BeSeed and local creator reports as a sanity check: microinfluencers (10k–15k) commonly charge US$300–US$1,000 per paid post; larger creators up to US$5,000. For Chile experiments, offer a pilot lower-end fee with clear KPIs:
– Pilot: US$300–500 — 1 x 30–60s reaction clip + 24–48h channel push + raw file.
– Mid: US$800–1,500 — 3 clips across Telegram, Instagram, and TikTok.
– Campaign: negotiate CPM/flat + bonus on performance (e.g., US$0.10 per engaged view or pre-agreed sales uplift).
Always include:
– Delivery window
– Usage rights (time-limited or perpetual)
– Platform exclusivity window (if requested)
– Reporting cadence
⚖️ Legal, language & culture tips
- Use Spanish in pitches where possible — even a few lines wins trust.
- Be explicit about music rights: reaction clips usually fall under fair use poles, but brands buying the content may want guarantees. Clarify the music source and whether you’ll use licensed stems.
- Contracts: simple scope + payment milestone + content ownership clause. Use bank transfer or trusted escrow.
- Cultural notes: Chilean creative tone prefers authenticity and low-key humour over hard-sell. Local slang like “po” or “bacán” can work — but only if you’re comfortable and it feels natural.
🔁 Scaling: test, measure, repeat
Start with 2–3 pilot promos across different product categories (snacks, audio gear, telco bundles). Track:
– Views and watch-through
– Saves/shares
– CTA clicks (promo codes or short links)
If a pilot hits KPI, scale by offering cross-post packages to Instagram and TikTok or longer-term ambassadorships.
Pro tip: keep a rolling roster of content angles (reaction; first-listen; nostalgia flip) and A/B test thumbnails and CTAs.
🙋 Frequently Asked Questions
❓ How do I approach a Chile brand that doesn’t have a Telegram channel?
💬 If they lack Telegram presence, pitch a cross-platform pilot: you post the reaction on Instagram/TikTok and you promote a Telegram group or giveaway to drive community. Brands are often open to building a Telegram list if you promise direct engagement metrics.
🛠️ What language should I use for the pitch and video captions?
💬 Spanish captions for feed posts, bilingual titles if your audience mixes languages. For DMs, start in Spanish or use a short bilingual opener — it signals effort and respect.
🧠 Are song reaction videos effective for direct sales?
💬 Yes — they build emotional association quickly. Use promo codes or trackable links to measure conversions; brands love proof of purchase uplift after a campaign.
🧩 Final Thoughts…
Telegram is no golden ticket, but for Chile it’s a smart, low-friction channel where brands are experimenting as ad costs rise elsewhere. Song reaction videos are inherently native: emotional, sharable and cheap to test. Use Spanish, offer a clear pilot KPI, and price sensibly — you’ll get more yeses.
📚 Further Reading
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🔗 https://www.gizmochina.com/2025/09/28/oneplus-15-official-images-live-shots/
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🗞️ Source: Help Net Security – 📅 2025-09-28
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📌 Disclaimer
This article uses public reporting and market references (BeSeed, practitioner quotes, creator channels like Pepetocoin). It mixes human expertise with some AI support. Use this as a practical roadmap, not legal advice — always run contracts and copyright questions by a pro.
