Why Aussie Brands Struggle to Negotiate WeChat Content Licences in Austria
馃挕 Why Aussie Brands Face a Fair Dinkum Challenge Negotiating WeChat Content Licences in Austria If you鈥檙e an Aussie brand keen on expanding your digital footprint in Austria or across the EU, WeChat is a tempting platform to tap into. It鈥檚 a beast of a super app with over a billion users, but when it comes to negotiating content licences there, things aren鈥檛 as straightforward as you might hope. ...