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💡 Why Mexican brands on Josh are a legit opportunity (and why you should care) If you’re an Aussie creator selling or promoting online courses, Mexico is not some mysterious black box — it’s a fast-growing digital market with big brand budgets and an appetite for performance-based partnerships. The travel & hospitality example in the brief (Marival Group seeing a bump from targeted, multilingual digital campaigns) shows Mexican brands will spend on campaigns that deliver measurable outcomes — not just vanity numbers. ...

💡 Why Pakistan brands matter (and why Instagram is your fast lane) You might not expect Pakistan to be top of mind for Australian creators — but hear me out. Pakistan has roughly 111 million internet users and a youthful, aspirational audience that’s hungry for skills and career mobility. Platforms like YouTube (71.7M users), TikTok (54.4M), Facebook (60.4M) and Instagram (17.3M) dominate attention, especially among urban young people who are actively imagining opportunities abroad and upskilling to get there (source: APP coverage cited in provided reference content). ...