Esports

💡 Why Australian advertisers should eye Oman Spotify creators for esports If you’re an Aussie brand running esports campaigns, you’ve probably been pitched the usual suspects — big streamers, global DJs, and TikTokers from the usual markets. That works. But there’s an underused advantage in looking at smaller Gulf markets like Oman: creators on Spotify there often sit at the sweet spot of engaged niche audiences, cross-platform reach and lower CPMs compared with Western creators. ...

💡 Why Tanzanian Telegram creators matter for Aussie esports advertisers If you’re running esports campaigns from Australia and want to reach East Africa — don’t sleep on Tanzania. The region’s young, mobile-first gamers hang out in chat apps and community channels; Telegram is one of the places where match hype, memes, and grassroots tournaments live longer than a single post. Big productions are scaling, too: the Esports World Cup Foundation says its EWC Spotlight content will be broadcast to a potential audience of over 250 million via global OTT and TV partners, and that mainstream attention is accelerating the pipeline for regional creators (Esports World Cup Foundation). ...

💡 Why Aussie Advertisers Should Care About Bahrain KakaoTalk Creators for Esports If you’re an Australian brand or agency keen on tapping into the Middle East’s esports scene, you’ve probably wondered: How do I find Bahrain KakaoTalk creators for esports campaigns? Fair call. Bahrain’s esports market is buzzing quietly but steadily, and KakaoTalk, although more famous in East Asia, has pockets of engaged users there, especially among the youth and gaming communities. ...