Creators: Reach UK brands on Zalo — land local deals
💡 Why this matters — quick intro for Aussie creators If you’re an Australian creator keen to land gigs with UK brands, you’ve probably thought: “Why would UK brands care about Zalo?” — fair question. Zalo is Vietnam’s dominant chat app and a major local touchpoint across some Southeast Asian markets. For UK brands that sell into Vietnam or run local campaigns, Zalo isn’t optional — it’s where customers are. Recent reporting shows Zalo being used for large-scale public messaging and platform updates, which underlines its national reach and operational importance (see thanhnien and cafef coverage). ...