How Kenyan Brands Nail Loyalty with Viber and Influencers

📢 Why Kenyan Brands Are Turning to Viber & Influencers for Loyalty Kenya’s digital scene is buzzing, and brands are catching on fast that loyalty programs need to be more than just point systems or boring emails. Instead, they’re leaning into local messaging apps like Viber combined with influencer muscle to create loyalty programs that actually click with their audience. Why Viber? Unlike Facebook or Instagram, Viber offers a more direct, intimate channel for brands to speak to customers — think of it as sliding into your best mate’s DMs, but for business. With Kenya’s smartphone penetration skyrocketing and mobile messaging apps dominating user time, Viber is a no-brainer platform for loyalty engagement. ...

27 July 2025 Â· 6 min

Why Ivory Coast Creators Join Takatak’s Loyalty Program — Aussie Insights

📢 Why Ivory Coast Creators Are Buzzing About Takatak’s Loyalty Program — Aussie Creators, Take Note! If you’ve been knee-deep in the social media jungle lately, you might’ve heard the name Takatak popping up more and more, especially in African markets like the Ivory Coast. This short-video platform has been shaking things up, giving creators fresh ways to engage audiences and stack some dosh through loyalty programs. But what’s all the fuss about? And why should Aussie creators care? ...

26 July 2025 Â· 7 min