How Kenyan Brands Nail Loyalty with Viber and Influencers
📢 Why Kenyan Brands Are Turning to Viber & Influencers for Loyalty Kenya’s digital scene is buzzing, and brands are catching on fast that loyalty programs need to be more than just point systems or boring emails. Instead, they’re leaning into local messaging apps like Viber combined with influencer muscle to create loyalty programs that actually click with their audience. Why Viber? Unlike Facebook or Instagram, Viber offers a more direct, intimate channel for brands to speak to customers — think of it as sliding into your best mate’s DMs, but for business. With Kenya’s smartphone penetration skyrocketing and mobile messaging apps dominating user time, Viber is a no-brainer platform for loyalty engagement. ...