Aussie creators: land Ivorian brands on Hulu
💡 Why this matters for Aussie creators chasing cross-border music trends If you’re an Australian creator trying to rope in Ivory Coast brands for a music trend collaboration — and you’ve got Hulu in the pitch deck — first off: top marks for ambition. It’s a punchy, forward-thinking sell. But there’s a tangle of reality to navigate: Hulu is primarily a US-connected-TV (CTV) product; Ivory Coast brands rarely buy Hulu inventory directly. That doesn’t mean the idea is dead — it just means you need to be clever about routes to reach those brands and the audiences they care about. ...